Acknowledging & Promoting Your FVA Grant Contract Requirements - - PowerPoint PPT Presentation

2 0 1 9 - 2 0 2 0 F VA G R A N T S

Acknowledging & Promoting Your FVA Grant

Contract Requirements Publicity & Press Releases The FVA Logo Submitting Photos

Contract Requirements for Acknowledgment

Acknowledgment Required

• By accepting your Fund for Veterans’ Assistance grant, you have

made a commitment to acknowledge our support publicly

See: Request for Applications Section X. “Texas Veterans Commission Recognition.”

• Acknowledging your grant means that our logo and language is

clearly and correctly displayed where TVC funding has been used

• You must do this for the duration of your grant contract

This program is supported by a grant from the Texas Veterans Commission Fund for Veterans’

• Assistance. The Fund for Veterans’ Assistance

provides grants to organizations serving veterans and their families. For more information, visit TVC.Texas.gov.

Verbiage, Logo, and Link Together

When & Why To Acknowledge

• You must acknowledge your funding from the Texas Veterans

Commission (TVC) in all your promotional work about the grant- funded program.

• This helps the public see how public funds are being spent, and the

contribution it makes towards improving the lives of Texas veterans and their families.

Compliance Visits & Communications

• Compliance staff will look for appropriate acknowledgment of FVA’s

grant when conducting a routine visit.

• May bring this issue to your attention if clear, visible

acknowledgment is not displayed.

Publicize Your Program

Events

• Acknowledge your grant:
• At any event you host which relates to an activity FVA has funded
• On printed promo materials and in presentations
• On event signage (physical or digital)
• Verbally in speeches and presentations
• When you explain what your grant has achieved
• Inform FVA of events or openings
• TVC can amplify what you do
• VIPs

Interviews

• Get in touch with FVA before you give an interview, make a public

statement, or issue a press release about work that we have funded.

• Acknowledge FVA’s grant funding verbally in speeches,

presentations, radio, and TV interviews

• Acknowledge FVA’s support in any press coverage throughout the life
• f your grant

Social Media

• Leverage your personal networks and their enthusiasm
• Show off works in progress, tell success stories
• Prep your influencers & coordinate, THEN go live
• TVC social accounts may be able to boost – Tell us in advance!
•  @TexasVeterans
•  @TexasVeteransCommission

News & Traditional Media

• When you have big, community-wide news to share
• Announce new initiatives, major milestones, or new support
• Look for outlets and journalists who cover your area & interest
• Got big news? Issue a press release
• Remember the weekly news cycle
• Tuesday @ 10AM
• Don’t overload the reporter

Good Grant News: We Want To Hear

• Send us good news coverage every quarter if possible
• Newspaper, magazine article, nightly new clip, news website, blog,

and social media

• Email to Elisabeth.Webster@TVC.Texas.gov
• We will use your good news and photos on our website,

social media accounts, and publications.

Press Releases

Your Press Releases & FVA

• FVA must approve press releases about your grant-funded project

before they go out to the media

• Send your draft in about a week before you plan to release it
• If you receive press coverage, send news links by email
• Elisabeth.Webster@tvc.Texas.gov

Basics of Writing a Press Release

• Maximum 300-400 Words
• Include media contact info (Name, Phone Number, Email)
• Who, What, When, & Where in the first paragraph
• Include a quote from leadership or program coordinator
• Include boilerplate info about your organization
• Read, print out, and edit before you send

How to work with traditional media pros

• Reporters are drinking from the information firehose 24/7
• Help them help you – be concise, clear, and accurate the first time
• Cultivate relationships with reporters who have already covered your

sphere of influence (i.e. issues affecting veterans in your community)

• Reporters look for tips, angles, and topics of interest to pitch

stories/segments to their editors

• Editors select and assign stories/segments based on

the current news cycle

Timing & the news media

Tuesday @ 10AM = Yes!

Good news comes earlier in the day and week News in the morning gets covered on all the daily broadcasts More interest in hard news during the week

Friday @ 5PM = NO!

Bad news gets dumped on Friday @ 5PM Fewer weekend news broadcasts & staff on duty to write the story More interest in entertainment and leisure topics on the weekends

The FVA Logo

How To Use The FVA Logo

• Use it clearly and correctly
• Display where FVA funding has

been used

• .JPG and .PNG in RGB color

for websites

• .PDF and .EPS in CMYK color

for printed materials and promotional items

Round or Rectangle?

• Use the best logo for your space and

design

• PDF & EPS of both available on request
• Contact Elisabeth D. Webster if you need

a vector file for large print projects.

245KB, JPG: 1456x1455, Round on white 130KB, PNG: 1456x1455, Round on transparent 43.1KB, JPG: 1500x212, Rectangle on white

Display Restrictions

• Do not scale logos larger than 100%
• Do not change the colors
• Do not redraw or alter in any way
• Do not stretch (squish) or crop (chop up)
• If you are creating an oversized billboard
• r banner, please request the vector logo

file to preserve image quality.

FVA Logo: DO

• Include all three elements (logo, verbiage, and TVC website URL)

each time you acknowledge your FVA grant.

• Use the exact verbiage for acknowledgment included in the Program

Requirements and Terms & Conditions.

• Hyperlink the FVA logo to the TVC website in all online recognition

FVA Logo: DON’T

• Represent the FVA logo as the logo of your grant project.
• Use the FVA logo without the FVA verbiage and TVC website link
• Separate the elements of award acknowledgment (logo, verbiage,

and link to TVC website URL) visually in your layout.

Submitting Photos

What we look for

• Clear and well-lit
• Capture progress

and success

• Show the difference

FVA grants make

Photos & Expectations

• Submit photos every quarter if possible
• Photos submitted to TVC should be cleared for use in publicity
• Store photo releases on file for the people pictured

Submit Your Photos

• Email to fundmedia@TVC.Texas.gov or

Elisabeth.Webster@TVC.Texas.gov

• File size of each photo should not exceed 9MB
• TVC email boxes cannot accept emails over 25MB total size
• DropBox, OneDrive, and Google Drive file transfers OK
• Be sure to include what is in the photographs for captioning
• Who (Full name, rank, title, or relation to beneficiary)
• What
• When
• Where
• Which grant

Sample Photo/Video Release (Adult)

I hereby grant _______________________ permission to use my likeness in a photograph/video, without payment or any other compensation. I am 21 years of age and am competent to contract on my own behalf. I have read this release form before signing below, and I fully understand the contents, meaning, and impact of this release. __________________________ ________________________ Signature Date ______________________________ Print Name

Sample Photo/Video Release (Under 21)

I hereby grant _______________________ permission to use the likeness of _______________________, a minor child, in a photograph/video without payment or any other compensation. I hereby certify that I am the parent/guardian of the named minor child, and do hereby give my consent without reservation to the foregoing on their behalf. ___________________________________ ________________________ Parent/Guardian’s Signature Date

Contact FVA Communications

 Elisabeth D. Webster  (512) 463-5880  Elisabeth.Webster@TVC.Texas.gov  TVC.Texas.gov/grants