Promoting Pecans Promoting Pecans Promoting Pecans Promoting - - PowerPoint PPT Presentation
Promoting Pecans Promoting Pecans Promoting Pecans Promoting Pecans Update on NPSA Marketing Promotion & Update on NPSA Marketing Promotion & Update on NPSA Marketing, Promotion & Update on NPSA Marketing, Promotion &
Jon Krueger, Communications Manager Jon Krueger, Communications Manager National Pecan National Pecan Shellers Shellers Association Association (NPSA NPSA)
P E d & t th th k t f
pecans by promoting their health benefits, versatility and all-around great taste versatility and all-around great taste
pp p y throughout pecan industry (shellers, growers, brokers, accumulators, manufacturers, etc.)
Promotion & Research Committee Promotion & Research Committee
Old P ti P th ht f i d l
to be enjoyed only around the holidays
which shows pecans are good for you p g y
news media, medical community & consumers
L Li d U i it h d t t
that antioxidants in pecans are absorbed in the human body human body
( ) body following pecan-rich meal O ( )
by 33% at 3 hours after eating pecans
Key Message: New findings confirm that eating pecans as part of a balanced diet contributes to heart health and disease prevention.
TV & di
broadcasts in February February
Month (AHA)
R di 9 illi li t i 200 U S k t
3 3 million viewers on 175 stations
www youtube com/ilovepecans org www.youtube.com/ilovepecans.org
8% f U S (17 illi l ) d f
snacking in last six months
pecans in last 30 days p y
snacking in last six months
Sh ’
(U S avg - $59 500) (U.S. avg. - $59,500)
Sh k t i & l t i i
advance
P i i t th d i i f t it’ lit
L d h lth lif t l i l l
g g
B li i t diti l d lt ti di i
y (e.g., high fiber, low fat, natural)
F ll f &
(e.g., antioxidants, heart-healthy fat, fiber, etc.)
next major medical study for NPSA
T ft U i it H d iti l i t
heart-health in overweight people
diabetics better manage their condition g
Sh ll
10% 10% 63% 63% 6% 6% 21% 21% 63% 63%
TOTAL: $178,000 TOTAL: $178,000
$ , $ ,