Acknowledging & Promoting Your FVA Grant Contract Requirements - - PDF document

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Acknowledging & Promoting Your FVA Grant Contract Requirements - - PDF document

7/28/2020 The Webinar Will Start at 10AM CDT 1 2 0 2 0 - 2 0 2 1 F VA G R A N T S Acknowledging & Promoting Your FVA Grant Contract Requirements New For 2020-2021 Publicity Approvals 2 1 7/28/2020 Contract Requirements for


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The Webinar Will Start at 10AM CDT

2 0 2 0 - 2 0 2 1 F VA G R A N T S

Acknowledging & Promoting Your FVA Grant

Contract Requirements New For 2020-2021 Publicity Approvals

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Contract Requirements for Acknowledgment

Acknowledgment Required

  • By accepting your Fund for Veterans’ Assistance grant, you have

made a commitment to acknowledge our support publicly

See: Program Requirements and Terms and Conditions, Section X. “Texas Veterans Commission Recognition.”

  • Acknowledging your grant means that our logo and language is

clearly and correctly displayed where TVC funding has been used

  • You must do this for the duration of your grant contract

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This program is supported by a grant from the Texas Veterans Commission Fund for Veterans’

  • Assistance. The Fund for Veterans’ Assistance

provides grants to organizations serving veterans and their families. For more information, visit www.TVC.Texas.gov.

Logo, Verbiage, & Link When & Why To Acknowledge

  • You must acknowledge your funding from the Texas Veterans

Commission (TVC) in all your promotional work about the grant‐ funded program.

  • This helps the public see how public funds are being spent, and the

contribution it makes towards improving the lives of Texas veterans and their families.

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Compliance Visits & Communications

  • Compliance staff will look for appropriate acknowledgment of FVA’s

grant when conducting a routine visit.

  • May bring this issue to your attention if clear, visible

acknowledgment is not displayed.

New For 2020-2021

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Beneficiary Survey: When & How

  • Distributed in December 2020
  • Incorporate into your intake/exit process

for veterans

  • Tells beneficiaries about assistance for

veterans funded by FVA

  • Asks for their feedback via online survey
  • n their experience asking for assistance

Beneficiary Survey: Purpose

  • Was the veteran’s need addressed?
  • Satisfaction with services funded by FVA*

Feedback is connected to the service category, not organization

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Beneficiary Survey: Short & Simple

  • No personally identifying information
  • Delivered online via Surveymonkey
  • Less than 20 questions

How Does FVA Promote You?

  • Grantee Directories distributed to

VCSOs

  • 2020‐2021 Edition Draft will be

circulated for review/proofing in coming weeks

  • Listing includes organization name,

contact information, and category

  • f services provided

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Publicity

Events

  • Acknowledge your grant:
  • At any event you host which relates to an activity FVA has funded
  • On printed promo materials and in presentations
  • On event signage (physical or digital)
  • Verbally in speeches and presentations
  • When you explain what your grant has achieved
  • Inform FVA of events or openings
  • TVC can amplify what you do
  • VIPs

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Interviews

  • Get in touch with FVA before you give an interview, make a public

statement, or issue a press release about work that we have funded.

  • Acknowledge FVA’s grant funding verbally in speeches,

presentations, radio, and TV interviews

  • Acknowledge FVA’s support in any press coverage throughout the life
  • f your grant

Social Media

  • Leverage your personal networks and their enthusiasm
  • Show off works in progress, tell success stories
  • Prep your influencers & coordinate, THEN go live
  • TVC social accounts may be able to boost – Tell us in advance!

Twitter: @TexasVeterans Facebook: @TexasVeteransCommission

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News & Traditional Media

  • When you have big, community‐wide news to share
  • Announce new initiatives, major milestones, or new support
  • Look for outlets and journalists who cover your area & interest
  • Got big news? Issue a press release
  • Remember the weekly news cycle
  • Tuesday @ 10AM

Good Grant News: We Want To Hear

  • Send us good news coverage every quarter if possible
  • Newspaper, magazine article, nightly news clip, news website, blog,

and social media

  • Email to grants@TVC.Texas.gov
  • We will use your good news and photos on our website,

social media accounts, and publications

  • Helps us promote your good work!

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Press Releases

Your Press Releases

  • FVA must approve press releases about your grant‐funded project

before they go out to the media

  • Send your draft in about a week before you plan to release it
  • If you receive press coverage, send news links by email
  • Email grants@tvc.Texas.gov for approval

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Basics of Writing a Press Release

  • Maximum 300‐400 Words
  • Include media contact info (Name, Phone Number, Email)
  • Who, What, When, & Where in the first paragraph
  • Include a quote from leadership or program coordinator
  • Include boilerplate info about your organization
  • Read, print out, and edit before you send

How to work with traditional media pros

  • Reporters are drinking from the information firehose 24/7
  • Help them help you – be concise, clear, and accurate the first time
  • Cultivate relationships with reporters who have already covered your

sphere of influence (i.e. issues affecting veterans in your community)

  • Reporters look for tips, angles, and topics of interest to pitch

stories/segments to their editors

  • Editors select and assign stories/segments based on

the current news cycle

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https://www.pleasantonexpress.com/articles/ccsct‐awarded‐300000‐fund‐for‐veterans‐assistance‐grant/

Timing & the news media

Tuesday @ 10AM = Yes!

Good news comes earlier in the day and week News in the morning gets covered on all the daily broadcasts More interest in hard news during the week

Friday @ 5PM = NO!

Bad news gets dumped on Friday @ 5PM Fewer weekend news broadcasts & staff on duty to write the story More interest in entertainment and leisure topics on the weekends

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The FVA Logo

How To Use The FVA Logo

  • Use it clearly and correctly
  • Display where FVA funding has

been used

  • .JPG and .PNG in RGB color

for websites

  • .PDF and .EPS in CMYK color

for printed materials and promotional items

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Round or Rectangle?

  • Use the best logo for your space and

design

  • PDF & EPS of both available on request
  • Contact Elisabeth D. Webster if you need

a vector file for large print projects.

245KB, JPG: 1456x1455, Round on white 130KB, PNG: 1456x1455, Round on transparent 43.1KB, JPG: 1500x212, Rectangle on white

Display Restrictions

  • Do not scale logos larger than 100%
  • Do not change the colors
  • Do not redraw or alter in any way
  • Do not stretch (squish) or crop (chop up)
  • If you are creating an oversized billboard
  • r banner, please request the vector logo

file to preserve image quality.

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FVA Logo: DO

  • Include all three elements (logo, verbiage, and TVC website URL)

each time you acknowledge your FVA grant.

  • Use the exact verbiage for acknowledgment included in the Program

Requirements and Terms & Conditions.

  • Hyperlink the FVA logo to the TVC website in all online recognition

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FVA Logo: DON’T

  • Represent the FVA logo as the logo of your grant project.
  • Use the FVA logo without the FVA verbiage and TVC website link
  • Separate the elements of award acknowledgment (logo, verbiage,

and link to TVC website URL) visually in your layout.

Print & Publication Approvals

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Approval Required: Publication/Printing Costs Charged To The Grant

  • Submit drafts or proofs for all your promotional work about the

grant‐funded program before you publish or print.

  • This prevents you from incurring unallowed expenses FVA cannot

reimburse.

  • Include acknowledgment on all printed and digital promotions for

the grant program

Get Approval BEFORE You Print Or Publish!

  • Lead Grant Officer, Lead Compliance Officer, and Communications

Coordinator can approve your drafts

  • Send us a PDF of what you’re going to print, or a screenshot of what

you’re going to publish

  • Email grants@tvc.Texas.gov for approval

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Submit Your Photos & Videos!

  • Email to fundmedia@TVC.Texas.gov
  • File size of each photo should not exceed 9MB
  • TVC email boxes cannot accept emails over 25MB total size
  • DropBox, OneDrive, and Google Drive file transfers OK
  • Be sure to include what is in the photographs for captioning
  • Who (Full name, rank, title, or relation to beneficiary)
  • What
  • When
  • Where
  • Which grant

Contact FVA Communications

Elisabeth D. Webster (512) 865-8173 Elisabeth.Webster@TVC.Texas.gov www.TVC.Texas.gov/grants 35 36

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Questions?

Elisabeth D. Webster (512) 865-8173 (Call or Text) Elisabeth.Webster@TVC.Texas.gov www.TVC.Texas.gov/grants 37