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THE ROYAL BRITISH LEGION Gloucestershire County Publicity Brief - - PowerPoint PPT Presentation
THE ROYAL BRITISH LEGION Gloucestershire County Publicity Brief - - PowerPoint PPT Presentation
THE ROYAL BRITISH LEGION Gloucestershire County Publicity Brief Ian Ross What, Why, How? Message Membership Media Message What the Legion does and how it does it Pass on information received from County and Head Office Spread the word
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What the Legion does and how it does it Pass on information received from County and Head Office Spread the word of what your Branch is doing locally Message
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Publicity can:
- generate new members
- enthuse your own members
Best communication is your members:
- generating conversations
- talking to people
- speaking to other organisations in
the area to spread the message Membership
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Have a conversation starter:
- wear your Veterans badge
- wear your Legion badge
This can generate conversation If you see someone else wearing one then engage in conversation How?
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Everyone has a role to play:
- many are too shy or think they are not
entitled to lead such conversations
- who is your people person?
- who is charismatic?
Put a display in the local Centre Produce a Welcome Pack Get your message out Who?
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Fundraiser, Publicity, Recruiting – in order of focus
Events
DATED COUNTY or Br Type EVENT
27 June
Gloucester F, P, R Armed Forces Day
28 June
Bibury F
Ablington Manor Open Garden
4 July
COUNTY
F, P, R Thornbury Carnival
11 July
Dursley
Dursley Festival
31 July
Cirencester
Steam & Vintage Extravaganza (until 2 Aug)
15 Aug
COUNTY
F, P
VJ Concert - Cheltenham
22 Aug
COUNTY
F, P, R Fairford Steam Rally
29 Aug
Badminton F
Hawkesbury Horticultural
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2016 budget needs to be built and requested Branch to build rough plan now
- for discussion at AGM, then
- refine/ flesh out/ cost in Dec in committee
- submission to County in Feb 2016
County identify branches for support – 22 May Grant allocation from Head Office – mid June Replacement of LIC
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County or Branch Event
- Event
- Number attending; VIP numbers
- Mobile Display Unit required
- What assistance needed – County/Branch
- Expenses – Mileage, Site Fee, Refreshment
- Total Costs
- Funding from Branch/County
- Grant request from Head Office
Budget Form Items
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Budget Examples
28 Jun Hard wicke AFD No Mile, Refresh £50 £50 4 Jul C’TY Thornbury Carnival 10k No Cty, Br Mile, SF Refresh £100 £50 £50 11 Jul Durs ley Dursley Festival No Mile, SF, Refresh £100 £50 £50 22 Aug C’TY Fairford Steam R’ly 12k No Cty, Br Mile, SF, Refresh £100 £50 £50 5 Sep C’TY Moreton Show 20k No Mile, SF, Refresh £350 £150 £200 13 Sep C’TY Frampton County Fair 10k No CFR, Cty, Br Mile, Refresh £50 £50
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Website Use the County Website:
- send articles, notes, pictures
- upcoming events, fliers
- post newsletters
- put links to press articles
Ask for your own website
- I can assist and tell you how
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Media Use the Press Contact Page to post your own:
- ‘What’s On’ publicity
- articles with photos
Email information to the media POCs
- see County website for their details
Publish in the Parish Magazine and/or Local newsletter Use Facebook
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Contact Us
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About your story About you Your photos Upload your video
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County Website If anyone asks for information about The Legion:
- Just tell them to Google:
- rbl glos
First item returned on the list will be our website
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Gloucestershire.RecruitingOfficer@RBL.Community
Ian Ross
07875 228589 County Publicity and Recruiting Officer
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