BOARD MEETING Marketing Update January 13, 2020 PR REPORT - PowerPoint PPT Presentation

BOARD MEETING Marketing Update January 13, 2020

PR REPORT November Update Using Cision, we track UVPM (unique visitors per month) and publicity value for stories trackable by the service. In November, we received a UVPM of 24.4M and a publicity value of $17K. This year to ‐ date, we have received 3.4M reach with a UVPM of 290.2M; and a publicity value of $265.6K. Carson City hosted one FAM in November, Jill Dutton from Travel Awaits. November 2019 Press Northern Nevada Business View , With tourism in mind, 94 ‐ room hotel breaks ground in Carson City Travel Awaits , 7 Great Day Trips From Reno, Nevada Nevada Appeal , Carson City Culture & Tourism Authority updates marketing Northern Nevada Business View , Where history lives and adventure awaits STRUNG Magazine, Rolling the Dice on a Reno Singletrack

PR REPORT December Update Using Cision, we track UVPM (unique visitors per month) and publicity value for stories trackable by the service. This month, we received a UVPM of 120.6M and a publicity value of $87.6K. This year to ‐ date, we have received 3.4M reach with a UVPM of 410.8M; and a publicity value of $353.2K. Carson City did not host any FAMs in December. DECEMBER 2019 PRESS RTC TrailBlog , Historic Virginia and Truckee Trail to Rejuvenate Famous Nevada Rail Corridor • Nevada Business Magazine , Brewery Arts Center Organizes Carson City’s First Unsilent Night • Meetings Today , 7 Novel Nevada Offsite Venues (That Aren't Casinos) • Washington Times , Nevada approves $300,000 in rural tourism promotion grants • This story was published in 74 outlets. • CoinNews , Nevada State Museum Celebrates 150th Anniversary of Carson City Mint on Feb. • 4, 2020

Chrisie & Lydia attended the Media Marketplace • GOVERNORS at the GGTS in Vegas in November. Met with over 15 potential media partners from • 14 countries to pitch Carson City as a desirable GLOBAL destination to write about From those meetings, we are set to host Ana • TOURISM Paula Garrido, a freelancer representing several large Latin American outlets (she lives in NYC currently) prior to IPW in May. We are working SUMMIT with TravelNevada on this effort. She was our top choice from the Summit. More follow up including the creation of a Media Media Market • Kit will be sent out in the near future. Update

SOCIAL Update Delivered over • 347,000 impressions November 1 st – • December 31 st Engaged 15,500 • times Over 1,400 link clicks • across all channels

NAVIGATE LIKE A NEVADAN With Woody Davis at the Capitol

DIGITAL VISITOR’S GUIDE Outline

TEXT Subtext Front Cover

INTRODUCTION Table of Contents / Welcome Letter (2 pages) • Include letter from the Mayor and the • VISITOR’S CCCTA team Map Feature (2 pages) • Establishes Carson City as the centerpoint of • the Nevada experience GUIDE THINGS TO DO & SEE Beauty Feature (2 pages) • Outline Feature to show off local photography and • promote sharing Capitol Building Feature (1 page) • Hidden History ‐ Information from Woody • Highlight Accessibility • Kit Carson Trail Map (2 Pages) • Include 20 ‐ 25 stops • Nevada State Museum and Mint (1 page) • Highlight the Mint as a feature • Museum Listings (1 Page) • Train Experiences (1 Page) • V&T Railway • Mills Park Train • Nevada State Railroad Museum •

THINGS TO DO & SEE CONTINUED VISITOR’S Local's Favorite Trails (3 Pages) • • Biking, Hiking, ATVing GUIDE Golf (1 Page) • • Seasonal Outdoor Triple Play (2 Pages) • Access to the ski resorts (use as a hub show proximity in minutes) Outline • Fishing • Swimming Brewery Arts Center (1 Page) • Public Art Murals (1 Page) • • Featured artists & maps to find them Ghost Walk (1 Page) • Shopping (1 Page) • CARSON CITY LOCAL PROFILES Stacey Montooth (new NIC Executive Director) ‐ Stewart • Indian School Cultural Center and Museum (2 pages)

HAPPENING HERE Featured Event (1 Page) • Events Listings (2 Pages) VISITOR’S • EAT & DRINK GUIDE Dining (1 Page) • Chef's perspective of why they chose Carson City • Estate Distilleries and Breweries (1 Page) • Locally Owned Restaurants & Listings (2 Pages) • Outline STAY Unique Places to Stay (1 Page) • Lodging Listing (1 Page) •

THANK YOU Questions?