BOARD MEETING Marketing Update January 13, 2020 PR REPORT - - PowerPoint PPT Presentation

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BOARD MEETING Marketing Update January 13, 2020 PR REPORT - - PowerPoint PPT Presentation

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BOARD MEETING Marketing Update January 13, 2020 PR REPORT November Update Using Cision, we track UVPM (unique visitors per month) and publicity value for stories trackable by the service. In November, we received a UVPM of 24.4M and a publicity

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BOARD MEETING

Marketing Update

January 13, 2020

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PR REPORT

November Update

Using Cision, we track UVPM (unique visitors per month) and publicity value for stories trackable by the service. In November, we received a UVPM of 24.4M and a publicity value of $17K. This year to‐date, we have received 3.4M reach with a UVPM of 290.2M; and a publicity value of $265.6K. Carson City hosted one FAM in November, Jill Dutton from Travel Awaits. November 2019 Press Northern Nevada Business View, With tourism in mind, 94‐room hotel breaks ground in Carson City Travel Awaits, 7 Great Day Trips From Reno, Nevada Nevada Appeal, Carson City Culture & Tourism Authority updates marketing Northern Nevada Business View, Where history lives and adventure awaits STRUNG Magazine, Rolling the Dice on a Reno Singletrack

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PR REPORT

December Update

Using Cision, we track UVPM (unique visitors per month) and publicity value for stories trackable by the

  • service. This month, we received a UVPM of 120.6M and a publicity value of $87.6K.

This year to‐date, we have received 3.4M reach with a UVPM of 410.8M; and a publicity value of $353.2K. Carson City did not host any FAMs in December. DECEMBER 2019 PRESS

  • RTC TrailBlog, Historic Virginia and Truckee Trail to Rejuvenate Famous Nevada Rail Corridor
  • Nevada Business Magazine, Brewery Arts Center Organizes Carson City’s First Unsilent Night
  • Meetings Today, 7 Novel Nevada Offsite Venues (That Aren't Casinos)
  • Washington Times, Nevada approves $300,000 in rural tourism promotion grants
  • This story was published in 74 outlets.
  • CoinNews, Nevada State Museum Celebrates 150th Anniversary of Carson City Mint on Feb.

4, 2020

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GOVERNORS GLOBAL TOURISM SUMMIT

  • Chrisie & Lydia attended the Media Marketplace

at the GGTS in Vegas in November.

  • Met with over 15 potential media partners from

14 countries to pitch Carson City as a desirable destination to write about

  • From those meetings, we are set to host Ana

Paula Garrido, a freelancer representing several large Latin American outlets (she lives in NYC currently) prior to IPW in May. We are working with TravelNevada on this effort. She was our top choice from the Summit.

  • More follow up including the creation of a Media

Kit will be sent out in the near future.

Media Market Update

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SOCIAL

Update

  • Delivered over

347,000 impressions

  • November 1st –

December 31st

  • Engaged 15,500

times

  • Over 1,400 link clicks

across all channels

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NAVIGATE LIKE A NEVADAN

With Woody Davis at the Capitol

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DIGITAL VISITOR’S GUIDE

Outline

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TEXT

Subtext Front Cover

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SLIDE 9

VISITOR’S GUIDE

Outline

INTRODUCTION

  • Table of Contents / Welcome Letter (2 pages)
  • Include letter from the Mayor and the

CCCTA team

  • Map Feature (2 pages)
  • Establishes Carson City as the centerpoint of

the Nevada experience

THINGS TO DO & SEE

  • Beauty Feature (2 pages)
  • Feature to show off local photography and

promote sharing

  • Capitol Building Feature (1 page)
  • Hidden History ‐ Information from Woody
  • Highlight Accessibility
  • Kit Carson Trail Map (2 Pages)
  • Include 20‐25 stops
  • Nevada State Museum and Mint (1 page)
  • Highlight the Mint as a feature
  • Museum Listings (1 Page)
  • Train Experiences (1 Page)
  • V&T Railway
  • Mills Park Train
  • Nevada State Railroad Museum
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VISITOR’S GUIDE

Outline

THINGS TO DO & SEE CONTINUED

  • Local's Favorite Trails (3 Pages)
  • Biking, Hiking, ATVing
  • Golf (1 Page)
  • Seasonal Outdoor Triple Play (2 Pages)
  • Access to the ski resorts (use as a hub show

proximity in minutes)

  • Fishing
  • Swimming
  • Brewery Arts Center (1 Page)
  • Public Art Murals (1 Page)
  • Featured artists & maps to find them
  • Ghost Walk (1 Page)
  • Shopping (1 Page)

CARSON CITY LOCAL PROFILES

  • Stacey Montooth (new NIC Executive Director) ‐ Stewart

Indian School Cultural Center and Museum (2 pages)

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VISITOR’S GUIDE

Outline

HAPPENING HERE

  • Featured Event (1 Page)
  • Events Listings (2 Pages)

EAT & DRINK

  • Dining (1 Page)
  • Chef's perspective of why they chose Carson City
  • Estate Distilleries and Breweries (1 Page)
  • Locally Owned Restaurants & Listings (2 Pages)

STAY

  • Unique Places to Stay (1 Page)
  • Lodging Listing (1 Page)
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THANK YOU

Questions?