National City Tourism Marketing District (TMD) 2015 Marketing - - PowerPoint PPT Presentation

National City Tourism Marketing District (TMD) 2015 Marketing Campaign

Public Relations - TV

Visit National City has been showcased in traditional media such as print, radio and

• TV. Culturally appropriate, precise English-and Spanish-language messaging helped

to generate earned media valued at more than $450,000 in 2015.

*TV KUSI 10 NEWS FOX5 CW6 Univision San Diego Televisa Channel 12 Channel 50

Public Relations - TV

Public Relations – Special Segments Segments on FOX5

Public Relations - Radio

Visit National City Showcased in English & Spanish Language Radio Stations *RADIO: Univision Radio KOGO 600 KISS FM Z90 IHeart Radio Radio Latina Uniradio – La Poderosa

PUBLIC RELATIONS – RADIO “LA PODEROSA”

Public Relations - Print

Visit National City showcased in English & Spanish Newspapers/Magazines *PRINT: UT Star News Reader Frontera El Latino Vida Latina Enlace Ella Magazine The Filipino Press San Diego Magazine 101 Things to Do

National City in San Diego Magazine!

International Outreach to promote cross-border tourism Strategic PR Strategy was created to establish a closer relationship & collaboration with cities in the Baja California Region to PROMOTE TOURISM.

11,520 spots 20 secs Right Side 11,520 spots 20 secs Left Side

Our Megatron boards run 24 hours, 7 days a week, for a total of 144 spot per day. More than 60,480 promotional spots have been showcased via electronic billboards located at the San Ysidro Port of Entry.

San Ysidro Border Crossing – Electronic Billboards

Community Events The National City Tourism Marketing District has participated in several live events in 2015: Mariachi Festival, Salute to Navy, Univision Automobile Heritage Festival and Festival del Grito, Ice Skating Rink and Tree Lighting Ceremony. Our community outreach effort has helped to build trust through partnerships with non-profit

• rganizations that are

respected and recognized by current and prospective

• customers. It has also helped to

raise visibility of National City among non-profit audiences.

AUTOMOBILE HERITAGE DAY

Public Relations – Updated Media Kit

• 3 National City Hotels were

included in the SAN DIEGO MILITARY VALUE PROGRAM LIST

• NCTMD Supported the

Salute to Navy Program

Public Relations - Navy

Google Analytics

VisitNationalCity.com received more than 59,541 unique visitors in 2015. Unique visitors to website have spent time browsing information about National City, places to visit and more. Visitor interaction generated more than 82,665 pageviews in 2015.

Locations – Visitors to Website

CA - 13,875 visitors TX - 3,762 visitors FL - 2,310 visitors NY - 2,001 visitors IL – 1,554 visitors GA – 1,099 visitors AZ – 953 visitors MI – 924 visitors PA – 821 visitors

Mobile App | 287 Users

Facebook – 4,555 Followers

LIVE BROADCASTS - KissFM & iHeartRadio KISS came by Goodie’s in National City and invited listeners out to join! Beto from KISS FM posted to social media highlighting #MeetNationalCity. Nicki Manaj tickets were given out to enhance the event and encourage more traffic to National City!

KissFM & iHeartRadio

Not ONE but TWO KISS on-air personalities showed up to National City! Shelley Wade also showed up to join the fun!

#MeetNationalCity User generated content via #MeetNationalCity campaign helped to promote National City via social media.

Public Relations - Ice Skating Rink

Great media exposure as a result of the Ice Skating Rink sponsorship. Event covered by KUSI, Univision San Diego, Fox 5, UT San Diego, Frontera, Star News, and others. More than 13,400 people were reached by Facebook.

2016 Plan

• Renew TMD for 10 Years effective 2017
• Focus on International and National Tourism thru Mariachi Festival

Campaign

• Publish TMD Media Kit
• Update and Publish Tourism Map
• Focus on Sport Industry Tourism Partnerships

Thank You