& PROMOTE BRAND YOU STANDOUT Creating your propriety - PowerPoint PPT Presentation

& PROMOTE BRAND YOU STANDOUT Creating your propriety knowledge kit

If you have a new product/service/concept or you want people to notice you then this is for you

I rescue entrepreneurs from overwhelm By creating their marketing & business strategy. Caroline Balinska

ABOUT ABOUT • 15 years of marketing and business ownership experience • A very powerful combination that helps me ABOUT leverage my client’s potential • I specialise in lead generation by creating savvy automated sales funnels and outstanding sales pages • I host a monthly marketing meetup for people like you

I believe the key to success is Planning with the end in mind

TODAY WE WILL COVER Who is your audience? 5 things to remember when promoting yourself The What, Why & How Where to promote yourself & your product Your Proprietary Knowledge Kit

Who is your audience ? the end user joint venture partner a company an investor

5 things to remember when promoting yourself

Talk to 1 person Otherwise you are diluting your story

Be true to you Do what you love Make it work for you Do what you stand for

ASK YOURSELF What are my biggest strengths?

ASK YOURSELF What makes me unique?

People will ask you… Why, How & What

W Why should I care? tell them the features h How will this improve my life? tell them the benefits W What must I do? give them a call to action

Where to promote yourself & your product Your forums/networks- Use a signature Retargeting - get people remembering you Network events Social media Media - Offer to write for bloggers and magazines Joint Ventures Kickstarter campaign

DONT FRET! You will be given access to these slides and the template at the end

QUESTIONS? Please ask questions at the end or feel free to send me an email

What is a Propriety Knowledge Kit? It tells the story of everything that makes your business/ product/service/idea what it is .

Why you need a Propriety Knowledge Kit

STORIES SELL FACTS TELL

Have a story to sell YOU and your business Be ready for anything and any question

Where you can use it Kickstarter Info documents Landing pages Videos Emails Social media Opt-in banners PR Advertising Brochures Blog posts ANYWHERE YOU Articles NEED CONTENT…..

How to create it…

**FIRST** Know your target market

**SECOND** Know your why Why do you do what you do. Write it as 1-2 sentences and as a longer 2-3 paragraph.

WARNING…

THIS IS GOING TO BE A GAME CHANGER

Create your NTK’s

step 1 Determine 10 “need to knows” about your service/offer What are 10 questions your clients ask/need to know to understand or master what you are offering/selling (This list can be longer than 10) App Service Kickstarter 1. Who is this App 1.What services does 1.Who will promote for? this include? themselves 2. How to download 2.How to know if this 2.What they need to it? is right for me? do before setting 3. What is the best 3.How much is this up a campaign feature of the app? service? 3.How much does it cost to use?

NEED TO KNOWS 1 YOUR WHY 2 3 4 5 6 7 8 9 10

step 2 Complete the following for each “Need To Know” A paragraph – Explain in 1 paragraph what you mean, offer or teach EG: KICKSTARTER NTK= Who can promote themselves using kickstarter This is designed for any person or business with an idea or concept that needs funding to get started.

“STAGES/STEPS” HEADLINE FOR NEED TO KNOW THE PROCESS SHORT PARAGRAPH CREATE “STAGES/STEPS” FOR THE PROCESS 3-5 KEYWORD PHRASES 5-10 KEY BULLET POINTS EXPLAINING YOUR PARAGRAPH INCLUDE CASE STUDIE, TESTIMONIAL OR AN EXPERIENCE 3 HEADLINE IDEAS IMAGE, MINDMAP, VIDEO, QUOTE AND/OR DATA CHART, GRAPH, INFOGRAPHIC

step 3 5-10 key bullet points explaining your paragraph. Don’t bother with full sentences. Highlight facts, statistics, learning's, phrases, logical and emotional triggers. Think of questions you are asked by customers or people asking about what you do. EG: • Easy to set up • No upfront cost • xx% of people are looking for funding • xx% of people want to fund a new idea • Helping those ideas from concept to creation

step 4 3 headline ideas From what you have written jot down 3 ideas you may use for a blog or any other content. EG: • Kickstart your concept • Need funding? Get funding • Your concept can now be a reality

step 5 5-10 keywords phrases relating to this “Need To Know” EG: • crowd funding • raise money • business startup • tech startup • fund my idea

step 6 Create “stages/steps” headline Anything can be broken down into steps/stages. What steps does a person need to implement, take, learn to this NTK Words that can be used are: Secrets Rules Elements Habits Laws Mistakes Keys Reasons Things Questions Steps Ways EG: • 7 Secrets to get the money you always need • 3 Mistakes made by startups • 4 Laws every startup must follow • 2 Elements to the perfect investment portfolio • 5 Things you should know about raising money

step 7 Create “stages/steps” for the process EG: 3 Mistakes made by startups Mistake #1 - Mistake #2 - Mistake #3 -

step 8 Include case studies, testimonials or an experience about this NTK. If you don’t have a case study or testimonial then tell a story. People love stories, give details about a situation, don’t lie, but it can even be someone else’s story if told right.

step 9 Create images, mindmaps, video, charts, graphs, infographics for each NTK. People love visual representations. This will help tell the story.

step 10 Use quotes & data for each NTK Google this. This will help tell the story.

carolinebalinska.com/angelhack PDF of slides Access to google doc template JOIN ME AT meetup.com/I-Love-Marketing-Barcelona/

QUESTION TIME

carolinebalinska.com/angelhack PDF of slides Access to google doc template JOIN ME AT meetup.com/I-Love-Marketing-Barcelona/