& PROMOTE BRAND YOU STANDOUT Creating your propriety - - PowerPoint PPT Presentation

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Jan 12, 2023 340 likes •783 views

& PROMOTE BRAND YOU STANDOUT Creating your propriety knowledge kit If you have a new product/service/concept or you want people to notice you then this is for you I rescue entrepreneurs from overwhelm By creating their marketing &

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PROMOTE

BRAND YOU

STANDOUT

&

Creating your propriety knowledge kit

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If you have a new product/service/concept

r you want people to

notice you then this is for you

SLIDE 4 I rescue entrepreneurs from overwhelm By creating their marketing & business strategy.

Caroline Balinska

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ABOUT ABOUT ABOUT

15 years of marketing and business
wnership experience
A very powerful combination that helps me

leverage my client’s potential

I specialise in lead generation by creating savvy

automated sales funnels and outstanding sales pages

I host a monthly marketing meetup for people

like you

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Planning with the end in mind

I believe the key to success is

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TODAY WE WILL COVER

Who is your audience? 5 things to remember when promoting yourself The What, Why & How Where to promote yourself & your product Your Proprietary Knowledge Kit

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the end user joint venture partner a company an investor

Who is your audience?

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5 things to remember when promoting yourself

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Talk to 1 person

Otherwise you are diluting your story

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Be true to you

Do what you love Make it work for you Do what you stand for

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What are my biggest strengths?

ASK YOURSELF

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What makes me unique?

ASK YOURSELF

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People will ask you… Why, How & What

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Why should I care?

How will this improve my life?

What must I do?

W h W

tell them the benefits give them a call to action tell them the features

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Your forums/networks- Use a signature Retargeting - get people remembering you Network events Social media Media - Offer to write for bloggers and magazines Joint Ventures Kickstarter campaign

Where to promote yourself & your product

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You will be given access to these slides and the template at the end

DONT FRET!

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Please ask questions at the end

r feel free to send me an email

QUESTIONS?

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What is a

Propriety Knowledge Kit?

It tells the story of everything that makes your business/ product/service/idea what it is.

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Why you need a Propriety Knowledge Kit

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STORIES SELL FACTS TELL

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Have a story to sell YOU and your business Be ready for anything and any question

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Where you can use it

Kickstarter Landing pages Emails Opt-in banners Advertising Blog posts Articles Info documents Videos Social media PR Brochures ANYWHERE YOU NEED CONTENT…..

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How to create it…

SLIDE 25 **FIRST**

Know your target market

SLIDE 26 **SECOND**

Know your why

Why do you do what you do. Write it as 1-2 sentences and as a longer 2-3 paragraph.

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WARNING…

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THIS IS GOING TO BE A GAME CHANGER

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Create your NTK’s

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Determine 10 “need to knows” about your service/offer

What are 10 questions your clients ask/need to know to understand

r master what you are offering/selling (This list can be longer than 10)

App

1. Who is this App

for?

2. How to download

it?

3. What is the best

feature of the app? Service 1.What services does this include? 2.How to know if this is right for me? 3.How much is this service? Kickstarter 1.Who will promote themselves 2.What they need to do before setting up a campaign 3.How much does it cost to use?

step 1

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NEED TO KNOWS

1 2 3 4 5 6 7 8 9 10

YOUR WHY

SLIDE 32 Complete the following for each “Need To Know” A paragraph – Explain in 1 paragraph what you mean, offer or teach EG: KICKSTARTER NTK= Who can promote themselves using kickstarter This is designed for any person or business with an idea or concept that needs funding to get started.

step 2

SLIDE 33 QUOTE AND/OR DATA NEED TO KNOW SHORT PARAGRAPH 5-10 KEY BULLET POINTS EXPLAINING YOUR PARAGRAPH 3 HEADLINE IDEAS 3-5 KEYWORD PHRASES “STAGES/STEPS” HEADLINE FOR THE PROCESS CREATE “STAGES/STEPS” FOR THE PROCESS INCLUDE CASE STUDIE, TESTIMONIAL OR AN EXPERIENCE IMAGE, MINDMAP, VIDEO, CHART, GRAPH, INFOGRAPHIC

SLIDE 34 5-10 key bullet points explaining your paragraph. Don’t bother with full sentences. Highlight facts, statistics, learning's, phrases, logical and emotional triggers. Think of questions you are asked by customers or people asking about what you do. EG:

Easy to set up
No upfront cost
xx% of people are looking for funding
xx% of people want to fund a new idea
Helping those ideas from concept to creation

step 3

SLIDE 35 3 headline ideas From what you have written jot down 3 ideas you may use for a blog or any other content. EG:

Kickstart your concept
Need funding? Get funding
Your concept can now be a reality

step 4

SLIDE 36 5-10 keywords phrases relating to this “Need To Know” EG:

crowd funding
raise money
business startup
tech startup
fund my idea

step 5

SLIDE 37 Create “stages/steps” headline Anything can be broken down into steps/stages. What steps does a person need to implement, take, learn to this NTK Words that can be used are: Secrets Laws Things Rules Mistakes Questions Elements Keys Steps Habits Reasons Ways EG:

7 Secrets to get the money you always need
3 Mistakes made by startups
4 Laws every startup must follow
2 Elements to the perfect investment portfolio
5 Things you should know about raising money

step 6

SLIDE 38 Create “stages/steps” for the process

step 7

EG: 3 Mistakes made by startups Mistake #1 - Mistake #2 - Mistake #3 -

SLIDE 39 Include case studies, testimonials or an experience about this NTK. If you don’t have a case study or testimonial then tell a story. People love stories, give details about a situation, don’t lie, but it can even be someone else’s story if told right.

step 8

SLIDE 40 Create images, mindmaps, video, charts, graphs, infographics for each NTK. People love visual representations. This will help tell the story.

step 9

SLIDE 41 Use quotes & data for each NTK Google this. This will help tell the story.

step 10

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carolinebalinska.com/angelhack PDF of slides Access to google doc template JOIN ME AT meetup.com/I-Love-Marketing-Barcelona/

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QUESTION TIME

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carolinebalinska.com/angelhack PDF of slides Access to google doc template JOIN ME AT meetup.com/I-Love-Marketing-Barcelona/