Project Khidmat Life In Lockdown What if we are in a lockdown - - PowerPoint PPT Presentation
Project Khidmat Life In Lockdown What if we are in a lockdown situation for more than a year? Date and Place: 17 May 2020 / Bengaluru services Team Name : Shaivy Rastogi Name : Siddhartha Sengupta Name : Prabhjeet Kaur Title: UX Designer
What if we are in a lockdown situation for more than a year?
Date and Place: 17 May 2020 / Bengaluru
Name : Siddhartha Sengupta Title: UX Designer Name : Sabeel Dhar Title: UX Designer Umavanshi Kamble Title: Project Mentor Name : Prabhjeet Kaur Title: UX Researcher Name : Giridara Madhubalan Title: UI Designer Name : Shaivy Rastogi Title: UX Designer
services
SCENARIO
Kamla, who hails from Bihar, moved to metro city with her family for a better living. With the sudden outbreak of virus and imposition of the curfew, her family is facing a crisis of its own. With no ration to cook and feed themselves, sleeping on an empty stomach seems like the new normal they have to live with. How might Kamla, a 55 year old daily wage worker running out of food & supplies manage to feed herself and her family?
PROBLEM DESCRIPTION
How should communities ensure that the daily wage workers like Kamla have regular supply of food and essential resources?
WHY IS IT AN URGENT PROBLEM?
There are over 4,500 child deaths caused on a daily basis due to starvation. A significant percentage of the indian population will lack the most basic essentials if the lockdown extends beyond a year. Ensuring food security to the strata of the indian population becomes a key factor to address. With the lockdown extended further this will worsen the situation and impact a larger population. REPRESENTATIVE IMAGE FOR THE PROBLEM IDENTIFIED
PROFILE Job Title: Construction worker Gender: Female Family Setting: Family of four, two children aged 8 and
12.
DEMOGRAPHICS Income: Education: Didn’t finish school FEELINGS Values & Goals: -Able to feed her family at least 2 meals a day
and want a better living for her children.
Worries: -For how long can we manage with these supplies?
Influences: -Can’t understand the local announcements
OBJECTIONS Cost: -How should I pay rent and manage food for family? Value: -Why is no one thinking about us? Family is being
affected
Fear: -Will we be able to survive?
Below average
PROFILE Job Title: Software Engineer Gender: Male Family Setting: Single DEMOGRAPHICS Income: Education: Post graduate FEELINGS Values & Goals: -Be of value to the community
Worries: -Who do I contact?
delivered?
help to them?
Influences: -Are NGOs running their services?
OBJECTIONS Value: -Implementation of lockdown and further extension
without preparation will impact the poor and homeless.
Fear: -Number of deaths per day
Above Average
Khimat is not just a the digital platform but more of a thought and willingness to make a change. The solution has been thought such that it is not restricted to a single channel, but can be integrated on multiple mediums. The objective here is to use as many existing resources to come up with a sustainable and easily adoptable service. Two examples of such channels are mentioned below: 1. Awareness Creating an awareness so we can act as a catalyst to bring as many donors to contribute by promoting it on as many modes of telecommunication ecosystems as
2. Most accessible existing centres like Market shops Targeting citizen touch points like daily supermarkets, vegetable shops, hospitals where everyone can contribute in their way
HOW DOES YOUR SOLUTION ADDRESS THE IDENTIFIED PROBLEM?
Current Scenario Multiple platforms and services are already in place to address the problem at hand. During our desk research we realised that there are communities and multiple platforms working towards the same problem at hand but as citizens there was a key factor was felt missing. This made us think and ponder upon one key question? How can we increase the contribution from (capable) citizens in the lockdown? Lack of awareness and it’s channels became a key source that was identified and we soon realised how this would impact the availability of essential resources. Moreover, there are multiple applications and helpline numbers which adds to cognition and confusion leading to the risk
So how did we tackle this? .
Our solution is a digital platform that acts as a bridge between food donors, collectors & distributors. With the underlying objective to bring communities together in such tough times and accelerate the process of making food, essentials available to those in need and in time. What experience does it offer? Since the platform is aimed for the community to help our end users, it is important to create an experience for all. Keeping in mind extreme users like the elderly or the late adopters, the design is simple, accessible and aims to bring out a sense
REPRESENTATIVE IMAGE TO HIGHLIGHT THE PROCESS FOLLOWED 1. Discover Understanding the brief, requirements and expectations of the challenge. Ideate and mind map existing problems at hand and understand user needs 2. Define Based on Maslow’s hierarchy of needs, we defined
features, journeys, functions and flows 3. Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing. 4. Deliver
Feature listing brainstorming for client facing app
DESIGN PROCESS:
Discover Understanding the brief, requirements and expectations of the challenge. Ideate and mind map existing problems at hand and understand user needs
DESIGN PROCESS:
Define Based on Maslow’s hierarchy of needs, we defined our problem statement. Gathered ideas to establish features, journeys, functions and flows
Voting for all members to freeze on a theme
DESIGN PROCESS
Define Based on Maslow’s hierarchy of needs, we defined our problem statement. Gathered ideas to establish features, journeys, functions and flows
DESIGN PROCESS
Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
DESIGN PROCESS
Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
DESIGN PROCESS
Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus
Feature listing brainstorming for client facing app
DESIGN PROCESS
Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
Feature listing brainstorming for team facing app
DESIGN PROCESS
Design Thinking outside to box to identify solutions, looking at the problem from all perspectives and focus on prioritizing.
The UX has been designed as such that it can be inserted as a plugin in any of the super applications like Paytm, PhonePe etc. This was thought so that the service is accessible on as many channels as well. The service will have 3 perspectives: The public facing, the partners facing and the team facing. What you are looking at is The public facing.
DONATION FLOW
Buy a meal from a partner restaurant for the needy Dashboard for the Khidmat team to track the collection requests, donations and distributions
Post a representative pic to capture the impact of your solution on your target user’s Life in Lockdown
IMPACT OF YOUR SOLUTION
Maximizing the effect and minimising hungerless days and
With 276 million (23%) people below poverty line, our goal is to get majority of communities together, with the simple
to those in need Imposing and further extending the lock has hit daily wage workers most. Those who spent few days without food now spend weeks without food. We aim to increase the number of donors i.e. increasing the availability and contribution of food while collection and distribution with help of existing services focus on providing food in time.
REPRESENTATIVE IMAGE INDICATING HOW YOU WOULD EXECUTE YOUR IDEA/SOLUTION
HOW CAN YOUR SOLUTION BE IMPLEMENTED AND SUCCESSFUL?
The initial and most crucial stages of implementation of the product successfully would be - 1. Push to market The initial launch of final tested product into the market 2. Awareness The core being creating an awareness and educating the community about the situation through channels apart from traditional ones 3. Usage Aiming to reduce confusion and clutter on every mobile, being single universal platform for everyone who wants to contribute and lend a hand.
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