Product Management from Facebook to GitHub: Using data to understand - - PowerPoint PPT Presentation

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Product Management from Facebook to GitHub: Using data to understand - - PowerPoint PPT Presentation

Jan 25, 2023 322 likes •745 views

Product Management from Facebook to GitHub: Using data to understand users & build products Identify Define Creating Opportunities Success Experiences Who am I? Cristina Fernndez Counsyl (genetics) GitHub Facebook Identify Define

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Product Management from Facebook to GitHub:

Using data to understand users & build products

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Identify Opportunities Creating Experiences Define Success

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Who am I?

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Cristina Fernández

Facebook Counsyl (genetics) GitHub

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Identify Opportunities Creating Experiences Define Success

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Identify Opportunities Creating Experiences Define Success

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Initial Assumptions (@FB)

  • Blocked users are spammers
  • People should only be friending people they know
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But when we dug into the data the profiles didn’t look like spammers

  • Established accounts
  • With 100+ of friends
  • Who posted regularly
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So why are the users being blocked?

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Supplement data patterns with user interviews

  • Wanted to explore the world - meet

new people!

  • Didn’t understand the “rule” about
  • nly friending people you know

(cultural expectation)

  • Most people liked receiving friend

requests from new people

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What did we do?

1. Trained algorithm on localized data 2. Changed communication around WHY people were being blocked

Results:

  • Less people actually getting blocked (happy users)
  • More friend requests sent & accepted (FB growth)
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Data served a starting point for discovering an opportunity

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Identify Opportunities Creating Experiences Define Success

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#vanitymetrics

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New Feature: Require 2fa

  • User requests
  • Manual workaround
  • Improve security
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How many Organizations can we expect to enable this?

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Focus on Organizations that are already requiring 2fa

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Estimation parameters

  • Organizations that are actively developing code
  • >10 Users
  • >80% of users have 2fa enabled
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Define a goal that reflects the user needs being addressed

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Identify Opportunities Creating Experiences Define Success

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Artificial Intelligence

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Starting from scratch meant we needed to build all the building blocks

Develop ML and NLP algorithms Create a production ready database with Topic suggestions Make Topic suggestions accessible for users Build in feedback mechanism to improve the algorithm

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We needed lots of different teams and skillsets

  • Data Scientists (Machine Learning)
  • Data Engineering (Data Infrastructure)
  • Application/Front-End Engineers (user facing features)
  • Design (UX)
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Cross functional work allows you to bring all the pieces together

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Identify Opportunities Creating Experiences Define Success

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Q & A