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Jan 30, 2023 338 likes •490 views

Portfolio Project 2: Developing Your Personal Brand Canvas By Paul Curcio Arena The arena Ive chosen to work within is the Sports Industry. More speci fi cally, a national sports broadcasting company in the United States.

SLIDE 1

By Paul Curcio

Portfolio Project 2: Developing Your Personal Brand Canvas

SLIDE 2

Arena

The arena I’ve chosen to

work within is the Sports Industry.

More specifically, a national

sports broadcasting company in the United States.

SLIDE 3

Identity

I am an enthusiastic,

creative and persuasive individual.

My mind makes me unique. I

see things from the consumer perspective.

SLIDE 4

Skills

Microsoft Office
Experience on Social Media

Networks

Creative Problem Solving
Time management
MAC OSX and PC
Interpersonal & Organization
Keynote
Adobe

SLIDE 5

Profession

I bring understanding to the
field. I want my consumers

to understand why I’m doing something the way I do it.

SLIDE 6

Credentials

I have a positive reputation

from previous instructors and employers.

I have 11,000+ posts on

Twitter and 700 posts on Instagram, so I am social media savvy.

SLIDE 7

Promise

My promise to you is my
dedication. Your problems

are just as important to me as they are to you. I will solve them and then show you my process.

I come up with fresh and

innovative ideas for you.

SLIDE 8

Positioning

Growing up in South Florida,

I’ve been around various

cultures. I know different
markets. I also like to get an

insight into my consumer and employer to see how they think and operate.

SLIDE 9

Audience

My audience will be made

up of sports minded

individuals. Specifically a

sports broadcast network such as ESPN or Fox Sports

Network. Someone who can

share that enjoyment and passion for sports. In and out

f the office.

SLIDE 10

Networking & Marketing

I will attend conferences

such as the annual SMA and DECA conferences. I will also upkeep my social media accounts (LinkedIn, Twitter, Instagram) and interact with my audience. I will keep in touch with fellow FullSail students who are in the same field as me. I will maintain my digital portfolio.

SLIDE 11

Competitors

Anyone who is graduating

with a degree in the marketing field in 2020 is my

competition. It is a fast

growing field. People like Harrison Hess, and Jason Ritchkoff, have jobs I’d love to have.

SLIDE 12

Professional Development

First and foremost, I will

continue and finish my education at FullSail. I need to fine-tune my skills with marketing softwares and the

verall knowhow of the field. I’ll

take advantage of lynda.com and various youtube tutorials. Even after graduating, I will attend conferences to keep my skills up to date. Just a couple

f hours a week on lynda.com

will come in handy. Finally, I will try my best to keep in touch with some instructors to try and mentor from them.

SLIDE 13

Goals

My goal is to improve my

personal image and grow my brand awareness. I currently have a digitally disguised online presence. That needs to change. I want to build up a professional twitter page. Set up a blog. I’d like my future employer and audience to have access to online content that I am proud of.

SLIDE 14

Work Cited

Conferences, D. -. (2019, January 17). DigiMarCon - Digital Marketing Conferences (@DigiMarCon). Retrieved from https:/ / twitter.com/digimarcon Man Running on Black Asphalt Road. (n.d.). Retrieved from https:/ /www.pexels.com/photo/man-running-on-black- asphalt-road-1555354/

Unsplash. (n.d.). Stadium, concert, sport and arena HD photo by JC Gellidon (@jcgellidon) on Unsplash. Retrieved from

https:/ /unsplash.com/photos/XmYSlYrupL8

Unsplash. (n.d.). View photo by Simon Abrams (@flysi3000) on Unsplash. Retrieved from https:/

/unsplash.com/photos/ k_T9Zj3SE8k

Unsplash. (n.d.). Brainstorming over paper photo by Helloquence (@helloquence) on Unsplash. Retrieved from https:/

/ unsplash.com/photos/5fNmWej4tAA

Unsplash. (n.d.). Westerner, african american, agreement and renovation HD photo by rawpixel (@rawpixel) on Unsplash.

Retrieved from https:/ /unsplash.com/photos/rK5pVY1Op5A

Unsplash. (n.d.). Screen, people, seats and audience HD photo by Jake Hills (@jakehills) on Unsplash. Retrieved from

https:/ /unsplash.com/photos/23LET4Hxj_U

Unsplash. (n.d.). Connect with others photo by NordWood Themes (@nordwood) on Unsplash. Retrieved from https:/

/ unsplash.com/photos/yyMJNPgQ-X8 What We Do. (n.d.). Retrieved from http:/ /www.sportmarketingassociation.com/what-we-do/