PAGE INDUSTRIES LIMITED CORPORATE PRESENTATION Contents Company - - PowerPoint PPT Presentation

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PAGE INDUSTRIES LIMITED CORPORATE PRESENTATION Contents Company - - PowerPoint PPT Presentation

Aug 07, 2023 176 likes •1.57k views

PAGE INDUSTRIES LIMITED CORPORATE PRESENTATION Contents Company Overview Industry Overview Brand Jockey Brand Speedo Key Financials Growth Strategy is the companys flagship brand....... and a market leader in the

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PAGE INDUSTRIES LIMITED

CORPORATE PRESENTATION

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Contents

Company Overview Industry Overview Brand Jockey Brand Speedo Key Financials Growth Strategy

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is the company’s flagship brand.......

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and a market leader in the Innerwear category......

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have pioneered the Innerwear industry on many fronts.....

Page Industries

Brand

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 Established the premium segment in the Innerwear category through brand Jockey  Introduced high quality products delivering the best in fit and comfort  Developed an organized and extensive network of distributors pan India  Changed the rules of retailing innerwear- Product display modules, Attractive box packaging, Lifestyle Point of Sale imagery  Brought the category ‘out of the closet’ using ‘first-of-its kind’ international brand communication  First innerwear brand to set up Exclusive Brand Stores

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Page Industries : Infrastructural Facilities

Production facilities spread over 1.78 Million sq. ft. floor area across 13 locations (Nine in Bangalore and

  • ne each in Mysore, Hassan, Gowribidanur and Tiptur)

18,000 employees engaged in the manufacturing process Annual manufacturing capacity of 225 million pieces as

  • f end Dec’15 with a broad plan to enhance the

capacity step by step to 400 million pieces by Dec’19

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Innerwear (Men)

  • Vests
  • Briefs
  • Boxer Briefs
  • Trunks
  • Boxer Shorts
  • Inner Tees
  • Thermal Wear

Innerwear (Women)

  • Brassieres
  • Sports Bra
  • Panties
  • Camisole
  • Crop Top
  • Tank Tops
  • Shapewear
  • Thermal Wear

Socks

  • Formal
  • Casual
  • Sports
  • Performance

Leisure Wear

(Men & Women)

  • Bermudas
  • Track Pants
  • Lounge Pants
  • Sports Shorts
  • T- shirts
  • Polo T-shirts
  • Gym Vests
  • Yoga Pants
  • Sleepwear

Our Products

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Contents

Company Overview Industry Overview Brand Jockey Growth Strategy Brand Speedo Key Financials

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Boston Consulting Group, in Feb 2012, conducted a nationwide research program to capture ‘India’s Explosive Growth in Consumer Spending’

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ON DISTRIBUTION OF HOUSEHOLDS BY INCOME IN THE YEAR 2010

Let’s see a representation from their study,

AND PROJECTED TO THE YEAR 2020

Source : BCG

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“Average Household Income will explode over the next decade” - BCG

Source : BCG

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Our Market Share as of 2014

Based on BCG Report, our market share in terms of potential volume in our target market is estimated to be

Mens Womens

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Industry Growth Drivers

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HIGHER DISPOSABLE INCOME 15 - 34 YRS LARGEST CONSUMER GROUP INCREASE IN URBAN POPULATION INCREASED SHIFT IN ORGANISED RETAIL HIGH GROWTH MIDDLE, PREMIUM, SUPER- PREMIUM SEGMENT INCREASED RECOGNITION OF INNERWEAR AS BRANDED APPAREL

SHIFT FROM LOW TO HIGH INVOLVEMENT CATEGORY

HIGHER BRAND AWARENESS

HIGHER ASPIRATION FOR INTERNATIONAL BRANDS

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Contents

Company Overview Industry Overview Brand Jockey Brand Speedo Key Financials Growth Strategy

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Brand History and Philosophy

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Global Distribution Map

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Our Brand Philosophy

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living life with open arms

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IN A WORLD WHERE YOU CAN BE

ANYTHING

THE MOST WONDERFUL THING YOU CAN BE IS

YOURSELF.

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Jockey : Brand Equity

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MEN’S INNERWEAR

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WOMEN’S INNERWEAR

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Super Premium/Lifestyle Brands Premium / Aspirational Brands

Mid Premium Brands

Mass Brands

Brand Positioning

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India Operations

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Sales and Distribution

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SALES ARCHITECTURE

SALES

CHANNEL SALES EXCLUSIVE BRAND STORES LARGE FORMAT STORES ONLINE SALES

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CHANNEL SALES

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FRONTLINE SALES TEAM :

TERRITORIAL AND MICRO FOCAL REPRESENTATION

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  • West
  • South
  • East
  • North

India 1 India 2 India 3 India 4

NEWS

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SUPPLY CHAIN

PAGE INDUSTRIES

LIMITED

DISTRIBUTOR (Primary) RETAILER (Secondary)

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SALIENT FEATURES

1200 plus distributor accounts pan India Retail base of 45,000 plus outlets across 1600 towns and cities Field Sales force comprises of 300 executives across the country

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Secondary Sales Outlets

Distributor Exclusive Brand Stores Jockey Comfort Zone Multi Branded Outlet

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Jockey Comfort Zone

Premium Retailer Jockey: the key brand Support @ Store

  • Brick and Mortar
  • Multi branded
  • More shelf space
  • Better Product

Range representation

  • Stand Alone

Modules

  • Point of Sale

collaterals

1800 + Comfort Zones and Growing......

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Stand Alone Wall Fixtures – 9’ x 7’

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Stand Alone Wall Fixtures – 6’ x 7’

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Multi Branded and Hosiery Stores

Sub Premium Retailer

Jockey at par with other brands Support @ Store

  • Brick and

Mortar

  • Multi Branded
  • Competes for

shelf space

  • Selective Range

representation

  • Regular

Modules

  • Point of Sale

Collaterals 45,000 plus across 1600 towns and cities in India...

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Exclusive Brand Stores

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In store propositions and experiences for our consumers every day, across 277 Plus Exclusive Brand Outlets

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EBO Spread Pan India

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Stores Located at…..

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Womens Section

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Mens Section

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Exclusive Womens Store

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Large Format Stores

  • 21 Large Format partners
  • 874 Shop-in-Shops across the country
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Marketing Brand Jockey to a Diversified India

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Media Strategy : Brand

BRAND MOVIES TELEVISION

Actionables : Focus on Relevance, not on Rating Points

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PRODUCT PRINT MEDIA OUT OF HOME MEDIA

Media Strategy : Product

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PRINT MEDIA

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RANGE : USA ORIGINALS

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RANGE : POP COLOUR

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RANGE : LEISUREWEAR

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Out of Home : Larger than Life

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Television

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BRAND TVC

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PRODUCT TVC

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OUR PURPOSE AND VISION "To satisfy the human need for comfort; by ensuring our consumers always get the most comfortable and innovative products at the best possible quality and value for money." OUR MISSION “To be the largest and most profitable premium innerwear/leisurewear brand within the men, women and kids segments in our licensed markets”

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Contents

Company Overview Industry Overview Brand Jockey Brand Speedo Key Financials Growth Strategy

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About Speedo

Speedo International Ltd. is a manufacturer and distributor

  • f swimwear and swim-related accessories based in

Nottingham, UK Founded in Sydney, Australia in 1914, the industry leading company is now a subsidiary of the British Pentland Group Speedo products include Swimwear, Equipment, Water shorts, Apparel and Footwear

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About Speedo and PIL

Speedo International Ltd. appointed Page Industries Ltd as their sole licensee for the manufacturing, marketing and distribution of the SPEEDO brand in India The license period officially commenced on January 2012 We have achieved annual turnover of INR 160 Million in 2012 – 2013 We have achieved annual turnover of INR 196 Million in 2013 – 2014 We have achieved annual turnover of INR 235 Million in 2014 – 2015 We have achieved annual turnover of INR 295 Million in 2015 – 2016

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Contributing Factors for Swimming in India

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  • Most parents and schools now recognize swimming as an important life skill and want

their kids to learn swimming

  • Most modern high rise apartment complexes in metro cities provide swimming pool

access for their residents

  • 20% of swimmers surveyed swim at their community clubs. Traditionally, while community

clubs are for the ‘very elite and privileged’, it still is playing a fairly significant form of access

  • Reasons for swimming

 Healthy Living & Weight Management  Refreshment / Relaxation  Fitness  Hobby

  • Swimming is being recognized as rehab for physical ailments
  • Swimming is a social activity shared with family and friends
  • Holiday occasions to Beach / Resort destinations are on the rise
  • All 5 star hotels have pools
  • 24% of the non-swimmers surveyed, demonstrated ‘likelihood to swim in the future’

which shows that there is a fairly large potential of non swimmers ‘who are willing to swim’.

Contributing Factors for Swimming in India

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Page commissioned AC Nielsen to conduct a comprehensive study on the swimwear category & consumer behavior of swimmers in India

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TOTAL NUMBER OF SWIM CONSUMERS IN TARGET GROUP (ADULT + KIDS)

Population of INDIA = 1.21 Billion Urban Population of India = 377 Million ADULTS Urban SEC A* and SEC B* population ( age 12 – 45 ) = 102 Million** TG Speedo (3% of 102 M) = 3.1 Million Target Consumers KIDS Urban SEC A and SEC B population – Kids ( age 0 – 11 ) = 26 Million*** TG Speedo (3% of 26 M) = 0.78 Million Target Consumers ADULTS + KIDS Total Urban SEC A and SEC B population ( age 0- 45 ) = 128 Million

TG Speedo (3% of 128 M) = 3.88 Million Target Consumers

** The Total Urban SEC A/B (ages 12 – 45) population of 102 million people is provided by AC Nielsen ***Using the above figure and the India Population Census report, Page was able to derive the Total Urban SEC A/B (Kids {ages 0 – 11 year}) population of 26 million kids

Swimmer demographics

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Volume Potential (per annum)

Category

  • No. of Units

Purchased by Swimmer per annum

  • No. of Swimmers

Total Volume Swimwear 1 3,894,324 3,894,324 Equipment 1 3,037,573* 3,037,573 6,931,897

Market size

*As per AC Nielsen study, 22% of swimmers do not own any equipment. Therefore, our assumption is that 22% of swimmers will not purchase any

  • equipment. In other words, 78% of swimmers will purchase equipment.
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Brand Market Share - 2014

Where are we today

* Average market wholesale price per piece x total volume potential ( units ) = market size ( value ) * To estimate total market size ( value ), we assumed that average market wholesale price per piece for entire market to be 43% of Speedo wholesale price per piece

Speedo 16%

Other Brands 84%

Value

Speedo 7%

Other Brands 93%

Volume

Volume Market Size at Retail (in USD) Avg MRP/Unit ( in USD ) Total 6,931,897 29,386,129* 4.24* Speedo 488,119 4,773,896 9.78 Other Brands 6,443,778 24,612,233 3.82

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SPEEDO REACH

THEN AND NOW (Pre 2012 vs 2015)

Where are we today

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Speedo presence (2012 vs.2015)

200 400 600 800 1000 1200

  • No. of Cities
  • No. of Doors

31 189 106 1098 Pre 2012 2015

Where are we today

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Snapshot Speedo

17

  • Number of Distributors

08

  • Number of Exclusive Brand Stores

140

  • Number of Doors in Large Format Stores

955

  • Retail Presence across India
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Speedo footprint (cities): Metro - 8 Non Metro - 98

Where are we today

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OUR PURPOSE AND VISION “To inspire people to swim; with Speedo" OUR MISSION “To be the number one swim brand in our licensed markets, in terms of both market share and profitability”

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Contents

Company Overview Industry Overview Brand Jockey Brand Speedo Key Financials Growth Strategy

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Snapshot (Rs. In Millions)

PARTICULARS FY 16 FY 15 FY 14 FY 13 FY 12 FY 11 FY 10 Total Income 17896.67 15516.32 11941.72 8842.63 7017.65 5036.57 3457.41 EBIDTA 3833.37 3276.15 2615.62 1850.20 1513.88 1028.38 704.78 PBT 3442.76 2933.10 2334.81 1656.79 1340.93 877.83 585.17 PAT 2326.57 1960.24 1537.84 1125.33 899.85 585.48 396.10 EPS (Rs.) 208.59 175.74 137.87 100.89 80.68 52.49 35.51 EBIDTA Margin (%) 21.91 21.60 22.30 21.50 22.20 20.42 20.38 RONW (%) 46.05 50.68 53.21 52.70 54.27 47.30 42.10 ROCE (%) 59.91 50.73 50.11 52.25 56.81 40.27 41.60

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Sales INR (Millions)

23 71 112 157 212 298 376 496 625 746 1012 1359 1923 2547 3394 4916 6834 8635 11877 15430 17834 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000

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(Rs. In Millions)

1,514 1,850 2,616 3,276 3,833 2011-12 2012-13 2013-14 2014-15 2015-16

EBIDTA

1341 1657 2335 2933 3443 2011-12 2012-13 2013-14 2014-15 2015-16

PBT

900 1125 1538 1960 2327 2011-12 2012-13 2013-14 2014-15 2015-16

PAT

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(Rs. in Millions)

54% 53% 53% 51% 46% 2011-12 2012-13 2013-14 2014-15 2015-16

RETURN ON NETWORTH

57% 52% 49% 51% 60% 2011-12 2012-13 2013-14 2014-15 2015-16

RETURN ON CAPITAL EMPLOYED

81 101 138 176 209 37 50 60 72 85 53 58 51 49 49 44 46 48 50 52 54 56 58 60

  • 50

100 150 200 250 2011-12 2012-13 2013-14 2014-15 2015-16

EPS (Rs Per Share) DPS (Rs Per Share) Dividend Payout Ratio (%)

EPS & DIVIDEND

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Financial Highlights for the Financial Year ended 31st March, 2016

Revenue

  • Current CY :

Rs.17896.67 million

  • Previous PY :

Rs.15516.31 million

  • Growth :

15.34%

EBIDTA

  • Current CY :

Rs.3833.37 million

  • Previous PY :

Rs.3276.15 million

  • Growth :

17.01%

PBT

  • Current CY :

Rs.3442.76 million

  • Previous PY :

Rs.2933.10 million

  • Growth :

17.38%

PAT

  • Current CY :

Rs.2326.57 million

  • Previous PY :

Rs.1960.24 million

  • Growth :

18.69%

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Quarterly Performance Analysis

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Quarterly Performance Analysis

Quarter QTR SALES (Millions) Growth % PBT (Millions) Growth % PAT (Millions) Growth %

2010-11 2010-11 2010-11 2010-11 2011-12 2011-12 2011-12 2011-12 2012-13 2012-13 2012-13 2012-13 2013-14 2013-14 2013-14 2013-14 2014-15 2014-15 2014-15 2014-15 2015-16 2015-16 2015-16 2015-16 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 1197.04 1264.15 1340.63 1113.80 1764.16 1805.98 1721.09 1542.87 2181.20 2201.11 2161.73 2078.43 3041.00 2875.82 3025.14 2788.98 3782.70 3896.41 3774.11 3719.62 4382.85 4536.68 4330.93 4244.43 51 44 49 35 47 43 28 39 24 22 26 35 39 31 40 34 24 35 25 33 16 17 15 14 142.13 213.04 241.31 267.38 156.10 433.52 375.02 290.60 241.79 491.83 446.52 375.17 343.26 655.21 607.65 526.34 545.62 809.67 744.98 695.68 682.77 961.77 740.17 813.95 40 53 101 10 103 55 09 55 13 19 29 42 33 36 40 59 24 23 32 25 19 24 06 19 136.96 163.59 156.23 128.70 276.89 253.33 199.14 170.50 327.63 307.53 254.20 235.95 431.05 409.28 346.31 351.21 542.95 499.01 447.10 471.18 631.81 602.95 519.18 572.63 35 55 74 30 102 55 27 32 18 21 28 38 32 33 36 49 26 22 29 34 16 21 16 22

135

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Contents

Company Overview Industry Overview Brand Jockey Brand Speedo Key Financials Growth Strategy

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Hire, retain, empower, develop and motivate the best people Ensure complete alignment of all employees to the Company Value System Ensure our product is ‘best in market’ in terms of comfort, quality, style and value Maintain culture of ‘Total Quality Management’ across all functions Enhance the focus within each business vertical Strengthen our ‘virtually vertical’ raw material supply chain Supply the products ‘On Time In Full’ as per market requirements Become more scalable, automated and systems driven across the company Keep costs under control and become operationally excellent Keep the brand relevant and aspirational Aggressively expand the retail business in each of the channels Grow depth and expand width in distribution

Growth Strategy

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Thank You