The Truth Behind Daily Deal Sites Luke Todesco CEO, Social Media - - PowerPoint PPT Presentation

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The Truth Behind Daily Deal Sites Luke Todesco CEO, Social Media - - PowerPoint PPT Presentation

The Truth Behind Daily Deal Sites Luke Todesco CEO, Social Media LLC June 21, 2017 A S MALL G IFT For SME attendees, a link at end of presentation. Grand Bahia Cayacoa, Gustazos partner L AUNCHED M ARCH 2011 IN H ATO R EY Since 2011


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SLIDE 1

The Truth Behind Daily Deal Sites

Luke Todesco CEO, Social Media LLC

June 21, 2017

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A SMALL GIFT

For SME attendees, a link at end of presentation.

Grand Bahia Cayacoa, Gustazos partner
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LAUNCHED MARCH 2011

IN HATO REY…

Since 2011…

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$184 MILLION +

MONEY SAVED

2.79 MILLION +

GUSTAZOS BOUGHT

75% MARKET SHARE

E-COMMERCE LEADER IN PUERTO RICO

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GROWTH

1,000,000+

Email Subscribers

1.1 Million+

Facebook “Fans”

23.8 Million+ website

sessions in 2016. Average of
  • ver 2 minutes on site.

$250 Million+ Revenue

generated for businesses
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WORKING WITH AGENCIES

TO SERVE GLOBAL BRANDS

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E-COMMERCE IS GROWING DAILY DEAL SITES – THE REALITY

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More than 90% of Global Daily Deal Sites have FAILED More than 50 sites in Puerto Rico alone have closed

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Why?

Is it the discount?

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OVER-SELLING A SPECIFIC OFFER

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RUNNING TOO FREQUENTLY

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QUANTITY VS QUALITY

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WHAT DOES THIS ALL MEAN? OUR 3 CORE VALUES

The St. Regis Bahia Beach Resort Gustazos partner
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  • 1. MERCHANT SEES VALUE

MARKETING CAMPAIGN, NOT JUST QUICK SALES

Casa De Campo D.R. Gustazos partner

“IT’S NOT THE 500 PEOPLE

THAT BUY THIS THAT MAKES IT VALUABLE, IT’S THE

750,000 THAT DON’T.” - LT

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SLIDE 17 El Conquistador Resort, Fajardo Gustazos partner since 2011
  • 2. CLIENT RECEIVES

WHAT IS PROMISED

TRUST BUILDS AN ADVERTISING

PLATFORM

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SLIDE 18 Royal Isabela, P.R. Gustazos partner
  • 3. THE SUCCESS OF

THE OFFER

SELL ENOUGH TO PAY FOR THE

MARKETING CAMPAIGN

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WHAT’S NEXT?

TOOLS FOR USERS VALUE FOR MERCHANTS

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EVOLVING REWARDS

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EVOLVING REWARDS GUSTAZOS GO: RESTAURANT REWARDS

  • MAP. REWARD. SAVE.
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QUESTIONS?

WWW.GUSTAZOS.COM/S ME

Luke Todesco

Chief Executive Officer

luke@gustazos.com

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Challenges of E-Commerce in Puerto Rico

José Villares Director, Social Media LLC

June 21, 2017

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CHARGEBACKS

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TAXATION

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WITHHOLDING

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CHARGEBACKS: IDENTIFYING CUSTOMERS TAXATION: EQUAL PLAYING FIELD WITHHOLDING: SHOP COMPETITIVELY

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QUESTIONS?

José Villares

Director of Partner Companies

jose@gustazos.com