Immediate Media Co is the special interest content and platform - - PowerPoint PPT Presentation

Immediate Media Co is the special interest content and platform company. We create compelling world-class content that inspires the passions of our highly engaged communities. And we deliver it wherever our consumers want it – in print,

• n digital platforms, and beyond. Immediate is one of the UK’s biggest consumer media businesses, employing over

1,100 people, predominantly in London and Bristol. We reach millions of people every month through over 75 consumer brands in print and on digital platforms. We sell

• ver 76 million magazines each year and engage 33 million unique users every month. With over 1.3 million

subscribers, our audiences are affluent and loyal to their favourite brands. Our wholly owned brands include Radio Times, olive, Homes & Antiques, Cycling Plus, Bike Radar, MadeForMums, You&YourWedding and Mollie Makes. We publish BBC Top Gear, BBC Good Food, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence. We also publish Lonely Planet Traveller magazine for LPG Inc.

Confidential

Knitting Portfolio 727,691 knitters and crocheters

No 1 selling Knitting magazine

Squarely aimed at the Intermediate Knitters. A magazine that enthuses readers – the Knitters best friend.

ABC 34,742 Readership 58,174 Overall Reach 142,254 Social Media 32,376 Newsletter 14,295 Online PI 37,409

Market Leader Advanced Knitting

Aimed at Intermediate to experienced Knitters. Fashion/trend led, Industry focussed

Readership 23, 076 Overall Reach 79,198 Social Media 22,355 Newsletter 5,983 Online PI 27,784

Market Leader for beginners

Aimed squarely at the beginners/new knitters market which is currently underserved .

ABC 25,455 Readership 26,888 Overall Reach 82,206 Social Media 9,376 Newsletter 16,080 Online PI 29,862

No 1 Selling Crochet magazine

Launched Jan 2013 Aimed at beginner to intermediate Crocheters. The only choice for creative crafters looking for fresh and innovative items to crochet

Readership 31,766 Overall Reach 424,033 Social Media 296,216 Newsletter 18595 Online PI 77,456

The Knitting Market

Beginner

Advanced

Contemporary Traditional

The Market

Contemporary Traditional Expert Beginner

All Craft and Sewing portfolio Total reach – 2,080,952

Market Leading All Craft magazine

Unique Lifestyle brand tapping into the vibrant

• nline world of handmade

and curates the best contemporary craft content from around the globe into a beautiful, collectable and unique print offering

ABC 32,325 Readership 58,185 Overall Reach 2,050,381 Social Media 1,705,922 Newsletter 38,274 Online PI 248,000 Launched Feb 12 2015 Targeting beginner to intermediate Sewers – Fashion and Home – taking readers on a “learning to sew” journey. Mission to “surprise, delight and teach its readers” Distribution–30,000 Social Media – 10,571

“Research shows that

• ver 25 million British

females have participated in a craft activity in the last 12 months, there is a strong and growing trend for contemporary handmade craft.”

The Market

Lifestyle Craft Multi Craft Single Craft

Simply Sewing: The Evidence

Home décor sewing is the 5th biggest craft in the UK by participation (after cake decorating, knitting, painting/drawing and card making) with 4.8m participants * Clothes sewing (current focus of sewing titles) is No. 10 with 3.5m participants - the combined audience makes sewing the biggest UK craft * BBC2’s Great British Sewing Bee has been a huge hit – the last series attracted 2.7m viewers and a new series is due to air in early 2015 ** When GBSB launched, John Lewis’s haberdashery department saw its strongest sales for 2013 in the three days following episode one. Sales of entry level sewing machines were up 20% and patterns for novices were up by 54% **

* Source – Craft Intelligence Research, Future/BMRB, Feb 2013 ** Source Article by Ellie Pithers, 9

th

April 2013, The Telegraph

Simply Sewing: UK Magazine Market

Annual RSV from titles that specifically cover sewing is closing in on £2m with one quarter of the year still remaining – already up 39% on 2013 In 2014, the larger Sewing and Quilting sub-category is forecast to account for 12.5%

• f all sales in the overall Craft category compared to 10.5% in 2013 *

In H1 2014, the Sewing and Quilting sub-category was up 44% YOY in terms of volume, making it not just the biggest growing sub-category in Craft, but one of the very best performers anywhere in the entire magazine market

Source: Frontline, November 2014 * figure based on scaled up estimates

Patchwork Quilting Portfolio

No 1 Patchwork and Quilting magazine in the UK

Launched Oct 2013 Positioned alongside modern quilt aesthetic - 82% ABC1 – 83% bought from independent and

• nline retailers as a result of

purchasing. 80% of the readers find advertising useful.

Readership 23,322 Brand reach 76,827 Social Media 35,444 Newsletter 3,776 Online PI 50,858

Launched Sept 17 2015

Today’s Quilter is be the first magazine to take a completely fresh look at the world of traditional quilting, packed with 100 glorious pages of reading pleasure. We’re here to help you improve your skills, discover new fabric, peek into the lives of your favourite designers and un-earth hidden gems such as shops, workshops and craft shows – plus, there’s plenty of chat and fun from the quilting community.

Distribution – 30,000

Over 1.8 million females in the UK have quilted in the last 12 months, + 124% yr. on yr. !

The Market

Contemporary Traditional Expert Beginner

Cross Stitching Portfolio 348,990 Cross Stitchers

UK`s No 1 Cross Stitch magazine

THE most trusted authority in the market, each issue packed with latest news and product round

• ups. Beginner to expert.

Circulation 34,081 Readership 44,305 Brand reach 287,464 Social Media 137,916 Newsletter 61,311 Online PI 289,808

UK`s No 2 Cross Stitch magazine

THE trusted authority in the market, the only entry level magazine in the market

Circulation 16,322 Readership 21,219 Brand reach 61,526 Social Media 40,307 Newsletter 61,311 Online PI 289,808

The world`s largest stitching community – 348,990

UK`s No 1 Cross Stitch magazine for experienced stitchers. THE most trusted authority in the market, each issue packed with latest news and product round ups. Beginner to expert. Circulation 9,654 Readership 20,540 Newsletter 71,189 Online PI 292,644 Cross Stitch Gold is a premium hobby magazine featuring large, intricate projects from the world’s leading

• designers. Each issue showcases eight designs, which include complicated stitches and techniques using

specialist threads and fabrics. Designed to appeal to the experienced stitcher, the magazine provides helpful advice from the experts, along with reviews of large charts and kits. It’s the magazine to choose if you want your stitching to be a true work of art.

Card Making and Papercraft Portfolio 408,945 paper crafters

UK`s No 1 Paper Craft magazine

THE trusted authority in the market, catering for all levels – beginner to advanced

Circulation 37,075 Readership 48,198 Brand reach 147,155 Social Media 33,042 Newsletter 43,851 Online UU`s 159,933

UK`s No 2 Paper Craft magazine

Catering for confident paper crafters who are hungry to learn.

Circulation 23,334 Readership 35,001 Brand reach 214,600 Social Media 144,897 Newsletter 18,839 Online UU`s 103,270

UK`s No 3 Paper Craft magazine

Is the “must read” in the market, catering for beginner and those looking to develop their skills

Circulation 17,946 Readership 23,330 Brand reach 47,190 Social Media 24,634 Newsletter 43,851 Online UU`s 159,933