Immediate Media Co is the special interest content and platform company. We create compelling world-class content that inspires the passions of our highly engaged communities. And we deliver it wherever our consumers want it – in print, on digital platforms, and beyond. Immediate is one of the UK’s biggest consumer media businesses , employing over 1,100 people, predominantly in London and Bristol. We reach millions of people every month through over 75 consumer brands in print and on digital platforms . We sell over 76 million magazines each year and engage 33 million unique users every month. With over 1.3 million subscribers, our audiences are affluent and loyal to their favourite brands. Our wholly owned brands include Radio Times, olive, Homes & Antiques , Cycling Plus, Bike Radar, MadeForMums, You&YourWedding and Mollie Makes. We publish BBC Top Gear, BBC Good Food, and BBC EasyCook on behalf of BBC Worldwide as well as BBC History, BBC Gardeners’ World, BBC Focus and the CBeebies portfolio, under licence. We also publish Lonely Planet Traveller magazine for LPG Inc.
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Knitting Portfolio 727,691 knitters and crocheters No 1 selling Market Leader Market Leader for No 1 Selling Knitting magazine Advanced Knitting beginners Crochet magazine Squarely aimed at the Aimed at Intermediate to Aimed squarely at the Launched Jan 2013 Intermediate Knitters. experienced Knitters. beginners/new knitters Aimed at beginner to A magazine that enthuses Fashion/trend led, Industry market which is currently intermediate Crocheters. readers – the Knitters best focussed underserved . The only choice for creative friend. crafters looking for fresh ABC 25,455 ABC 34,742 Readership 23, 076 and innovative items to Readership 26,888 Readership 58,174 crochet Overall Reach 79,198 Overall Reach 82,206 Readership 31,766 Overall Reach 142,254 Social Media 22,355 Social Media 9,376 Overall Reach 424,033 Social Media 32,376 Newsletter 5,983 Newsletter 16,080 Social Media 296,216 Newsletter 14,295 Online PI 27,784 Online PI 29,862 Newsletter 18595 Online PI 37,409 Online PI 77,456
Beginner The Knitting Market Traditional Contemporary Advanced
The Market Contemporary Beginner Expert Traditional
All Craft and Sewing portfolio Total reach – 2,080,952 Market Leading Launched Feb 12 2015 All Craft magazine Targeting beginner to Unique Lifestyle brand intermediate Sewers – tapping into the vibrant Fashion and Home – online world of handmade taking readers on a and curates the best “learning to sew” contemporary craft content from around the globe into journey. a beautiful, collectable and Mission to “surprise, unique print offering delight and teach its readers” ABC 32,325 Readership 58,185 “Research shows that Distribution–30,000 Overall Reach over 25 million British Social Media – 10,571 females have 2,050,381 participated in a craft Social Media 1,705,922 activity in the last 12 Newsletter 38,274 months, there is a Online PI 248,000 strong and growing trend for contemporary handmade craft.”
The Market Lifestyle Single Craft Multi Craft Craft
Simply Sewing: The Evidence Home décor sewing is the 5th biggest craft in the UK by participation (after cake decorating, knitting, painting/drawing and card making) with 4.8m participants * Clothes sewing (current focus of sewing titles) is No. 10 with 3.5m participants - the combined audience makes sewing the biggest UK craft * BBC2’s Great British Sewing Bee has been a huge hit – the last series attracted 2.7m viewers and a new series is due to air in early 2015 ** When GBSB launched, John Lewis’s haberdashery department saw its strongest sales for 2013 in the three days following episode one. Sales of entry level sewing machines were up 20% and patterns for novices were up by 54% ** * Source – Craft Intelligence Research, Future/BMRB, Feb 2013 th ** Source Article by Ellie Pithers, 9 April 2013, The Telegraph
Simply Sewing: UK Magazine Market Annual RSV from titles that specifically cover sewing is closing in on £2m with one quarter of the year still remaining – already up 39% on 2013 In 2014, the larger Sewing and Quilting sub-category is forecast to account for 12.5% of all sales in the overall Craft category compared to 10.5% in 2013 * In H1 2014, the Sewing and Quilting sub-category was up 44% YOY in terms of volume, making it not just the biggest growing sub-category in Craft, but one of the very best performers anywhere in the entire magazine market Source: Frontline, November 2014 * figure based on scaled up estimates
Patchwork Quilting Portfolio No 1 Patchwork and Launched Sept Quilting magazine in 17 2015 Today’s Quilter is be the the UK first magazine to take a Launched Oct 2013 completely fresh look at Positioned alongside modern the world of traditional quilt aesthetic - 82% ABC1 – 83% quilting , packed with bought from independent and 100 glorious pages of online retailers as a result of reading pleasure. purchasing. We’re here to help you 80% of the readers find improve your skills, advertising useful. discover new fabric, peek into the lives of Readership 23,322 your favourite designers Brand reach 76,827 and un-earth hidden Social Media 35,444 gems such as shops, Newsletter 3,776 workshops and craft shows – plus, there’s Online PI 50,858 plenty of chat and fun from the quilting community. Over 1.8 million females in the UK have quilted in Distribution – 30,000 the last 12 months, + 124% yr. on yr. !
The Market Contemporary Beginner Expert Traditional
Cross Stitching Portfolio 348,990 Cross Stitchers UK`s No 1 Cross Stitch UK`s No 2 Cross Stitch magazine magazine THE most trusted authority in the THE trusted authority in the market, each issue packed with market, the only entry level latest news and product round magazine in the market ups. Beginner to expert. Circulation 16,322 Circulation 34,081 Readership 21,219 Readership 44,305 Brand reach 61,526 Brand reach 287,464 Social Media 40,307 Social Media 137,916 Newsletter 61,311 Newsletter 61,311 Online PI 289,808 Online PI 289,808 The world`s largest stitching community – 348,990
UK`s No 1 Cross Stitch magazine for experienced stitchers. THE most trusted authority in the market, each issue packed with latest news and product round ups. Beginner to expert. Circulation 9,654 Readership 20,540 Newsletter 71,189 Online PI 292,644 Cross Stitch Gold is a premium hobby magazine featuring large, intricate projects from the world’s leading designers. Each issue showcases eight designs, which include complicated stitches and techniques using specialist threads and fabrics. Designed to appeal to the experienced stitcher, the magazine provides helpful advice from the experts, along with reviews of large charts and kits. It’s the magazine to choose if you want your stitching to be a true work of art .
Card Making and Papercraft Portfolio 408,945 paper crafters UK`s No 1 Paper UK`s No 2 Paper UK`s No 3 Paper Craft magazine Craft magazine Craft magazine THE trusted authority in Catering for confident Is the “must read” in the the market, catering for all paper crafters who are market, catering for levels – beginner to hungry to learn. beginner and those looking advanced Circulation 23,334 to develop their skills Circulation 37,075 Circulation 17,946 Readership 35,001 Readership 48,198 Readership 23,330 Brand reach 214,600 Brand reach 147,155 Brand reach 47,190 Social Media 144,897 Social Media 33,042 Social Media 24,634 Newsletter 18,839 Newsletter 43,851 Newsletter 43,851 Online UU`s 103,270 Online UU`s 159,933 Online UU`s 159,933
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