OVERVIEW TRUFFLE MARKETS IN FRANCE TYPES OF TRUFFLE MARKETS - - PowerPoint PPT Presentation

OVERVIEW

• TRUFFLE MARKETS IN FRANCE
• TYPES OF TRUFFLE MARKETS
• REGULATORS
• MARKET TRENDS
• CONCLUSION

www.hillsandcreations.com.au/truffiere

www.hillsandcreations.com.au/truffiere

Hunting for wild truffles In native forest - Perigord An authentic truffle hunter Market corner in Sarlat

TRUFFLE MARKETS

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Ste Alvere communal truffle market

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Market on the public place St Paul Trois Chateaux - Provence Market in the main street Lalbenque - Quercy

TRUFFLE MARKETS

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MARKET REGULATORS

• Local Councils
• Local Truffle Growers Associations

Both employ the “COMMISSAIRES”

Are independent people Have an extensive knowledge of truffles Are trained by the French National Truffle Growers Association

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COMMISSAIRES

 They have authority in the sorting of the truffles and in the grading process. They apply the European norms. They help/advise the public during markets They ensure the market goes as per the rules

IN CONCLUSION TRUFFLE MARKETS

REGULATED

• Provides guarantee to the

public on the quality

• Protects the french

production from importation

• Ensures the best selling

price for the producers NON REGULATED

• Takes place anywhere
• Uncertainty of the qualit of

the purchase

• Cheaper buying price for

consumers

www.hillsandcreations.com.au/truffiere

www.hillsandcreations.com.au/truffiere

From word of mouth to Markets and Fairs

• 1960’s - word of mouth selling practices
• 1970’s - sales of truffles on fruit and vegie markets
• 1980’s – first truffle stalls
• 1990’s – first legislations towards regulated truffle markets

Not everybody likes the smell…

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