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Opportunity Day Mar 14 th , 2018 Agenda Corporate Overview Strategy and Road Map Financial Highlight Q&A Company Overview Moong Pattana International PCL. is a Professional Trading Company. We are flexible but passion for


  1. Opportunity Day Mar 14 th , 2018

  2. Agenda • Corporate Overview • Strategy and Road Map • Financial Highlight • Q&A

  3. Company Overview Moong Pattana International PCL. is a Professional Trading Company. We are flexible but passion for performance. “ Our professional teams have high commitment to the best results in field operation. With extensive experienced of our management team members, we believe principals will benefit on our value added distributor service and Moong Pattana have made a long-term commitment to ensure the results delivered .”

  4. Our Vision & Mission Vision “Striving for excellence in products and service with business ethic and integrity of business operation, fulfilling customer and investor expectations whilst achieving utmost relationship with business partners” Mission 1. Become an organization with outstanding profitability who earns trust from consumers, business partners, and investors 2. Become an organization with good relationships with business partners and promoting mutual and long lasting growth 3. Become an organization with human resources as priority, emphasizing on skills and knowledge development including wellness and quality of life of employees 4. Become an organization with reiteration of corporate governance, business ethics, and social responsibilities 5. Become an organization with reputation as a professional trading company and distributor

  5. Key Milestones Increased register Establish Pigeon capital to THB 200M Industry (Thailand) Establish Thai Pigeon Established Moong by RO, Warrant, ESOP Co., Ltd. , (JV with co., ltd ., (JV with Pigeon Pattana Marketing and PP to finance Pigeon Corp. Japan) Corp. Japan) to produce Co., Ltd. Registered working capital and mainly product nipple & baby wipes and breast capital THB 10 M investment nurser pad 1981 1988 1990 1994 1996 2008-9 2015 2016-7 Establish Yoshino Moong Granted Pigeon Change name to Change registered Pattana (Thailand) co., Trademark license Moong Pattana capital to THB 170M, ltd. , paid-up capital THB from Japan to be sole International PCL paid-up capital THB 300 M to produce plastic distributor of Pigeon and increased capital to 165.3M packaging for consumer in Thailand THB 90M to THB 120M products (JV with YKC) and paid-up capital from IPO

  6. Company Core Businesses Moong Pattana International, PCL. is a Professional Trading Company. We are flexible but passion for performance.

  7. 4 Key Categories Focus Personal Senior care & Household Food & Baby and Beverage Mom

  8. Own Brand Portfolio Personal Care & Household

  9. Distributor Business Principal’s Brand Portfolio Baby & Mom Personal care & Household Food & Beverage Senior

  10. Joint Venture Expertise Beyond trade partnership to joint venture Thai Pigeon Co., Ltd . (47%) A joint venture with Pigeon Corporation, Japan, to manufacture nursers, nipples, training cups and other baby accessories Pigeon Industries (Thailand) Co, Ltd. (2.5%) Established as a BOI promoted company to manufacture Breast pads & Baby wipes Yoshino Moong Pattana (Thailand) Co.,Ltd. (6%) A joint venture among Yoshino Kogyosho Co.,Ltd.- Japan, Nomura Jimusho, Inc.-Japan and MPI with the state of the art production for plastic packaging .

  11. FMCG Thailand Growth Source : Nielsen

  12. Product Portfolios Introduction Year Ownbrands Distributor Brands 1988 - 2008 2009 2010 2012 2013 2014 2015 2016 2017

  13. New Businesses 2017 Food and Household Category Food & Beverage Personal care & Household

  14. New Businesses Q1/18 • • Ai-Aoon Plante serum

  15. Channel & Coverage Channel and coverages are cover all area of Thailand and plan to expanding to CLMV • Food service solution Others • Event sales 5% • Export • E-commerce Traditional trade 38% • Wholesales/Retails Modern trade • Cash van 57% • Hyper Market • Department store • CVS

  16. Our Move for AEC CLMV market expansion Launch Pigeon in Laos (Q1/17)

  17. MOONG-SHOP.COM

  18. Continue promoting key brands to gain share MARKETING ACTIVITIES

  19. Pigeon Retained Market leader in Feeding Source : Nielsen (As of Jan.’18) 19

  20. Aggressive Marketing Move Pigeon No. 1 Market Share Campaign & new products

  21. Aggressive Marketing Move Brand Building – V Care No.3 in Market Skincare Cotton Cosmetic Buds Extra soft Extra large On-Line Natural Cotton Campaign by Beauty Blogger

  22. Aggressive Marketing Move V Care Adult Wipes : 4% Market Share Multi Purpose Refreshing Wipes

  23. Aggressive Marketing Move Point of sales communication Online Campaign New Products Launch

  24. Agenda • Corporate Overview • Strategy and Road Map • Financial Highlight • Q&A

  25. BUSINESS STRATEGY

  26. Key Strategic Goal Broaden business base from Baby & mom to diversify FMCG categories brand marketing and distribution Competitive Advantage •Trading expertise and channel management Competitive •Joint venture and partnership Advantage Operation Excellence Diversify • Effective cost management FMCG •Customer satisfaction categories •Productivity Growth Engine • Own brand diversification Operation Growth •M&A Excellence Engine •Distributor business / FoodService

  27. MOVING FORWARD AND PRIORITY

  28. Product and Market Expansion Way to build sustainable growth Market Development Diversification - Foodservice New New product for new - E-commerce market Market - CLMV Product Development Market Penetration Existing - New product (Current brand) - Advertising &promo - New brand - Acquisition - Senior product/F&B - Sales force Development Existing New Products and services

  29. Our Next 3 Years Milestones Grow Category Grow Channel Business Objective : Grow top lines with double digit growth through diversify products with effective cost management Goal : Sustainable profitable growth through high quality distributor service and strategic partner Market : Local and International Market, penetration through 4 core categories, M&A and capture trend of on line/digital

  30. Agenda • Corporate Overview • Strategy and Road Map • Financial Highlight • Q&A

  31. Revenue Breakdown YoY: Total revenue increase from 790 MB to 883 MB or 11.8% increased 2017 Revenue from Sales increases from 703 MB to 795 MB or • increased +13.0% Other incomes increases from 86 MB to 88 MB or 2.3% as a result of • dividend incomes from associated companies increased 32

  32. Revenue From Sales YOY: 2017 revenue from sales increased 13.1% from last year • mainly from Pigeon, Ownbrand and distributor product

  33. +15% +2% +7% +30% +15% +2% +6% +26%

  34. Sales Contribution by Business 2017 sales growth +13.1% Pigeon +10.8% Ownbrand +24.4% Distributor +22.4% Sales contribution Pigeon 81% => 79% Ownbrand 11% => 12% Distributor 8% => 9%

  35. Financial Highlight Strong profitability operation greater in GP and NP continuously • YOY: 2017 NP slightly lower than last year, 0.5 MB or 0.6% due • to share of income reduced 36

  36. Strong Financial Position Low D/E ratio respectively 37

  37. ROA & ROE index Better Returns vs Same Industry ROA about 9-10% in average and ROE about 13-15% in average

  38. “MOONG” PE Ratio & Dividend Yield  PE Ratio -> Significantly lower than those in consumer industrial both mai and SET 39

  39. “MOONG” Payout Ratio 40

  40. 41

  41. CEO Suwanna Chokdee-anand suwanna@moongpattana.com Finance Director Thinarom Chewinwiwat thinarom@moongpattana.com IRO Sasithon Lersumitkul sasithon@moongpattana.com Tel. +66 2020 8999 #150 42

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