Opportunity Day Mar 14 th , 2018 Agenda Corporate Overview - - PowerPoint PPT Presentation
Opportunity Day Mar 14 th , 2018 Agenda Corporate Overview - - PowerPoint PPT Presentation
Opportunity Day Mar 14 th , 2018 Agenda Corporate Overview Strategy and Road Map Financial Highlight Q&A Company Overview Moong Pattana International PCL. is a Professional Trading Company. We are flexible but passion for
Agenda
- Corporate Overview
- Strategy and Road Map
- Financial Highlight
- Q&A
Moong Pattana International PCL. is a Professional Trading
- Company. We are flexible but passion for performance.
“Our professional teams have high commitment to the best results in
field operation. With extensive experienced of our management team members, we believe principals will benefit on our value added distributor service and Moong Pattana have made a long-term commitment to ensure the results delivered.”
Company Overview
Our Vision & Mission
“Striving for excellence in products and service with business ethic and integrity of business operation, fulfilling customer and investor expectations whilst achieving utmost relationship with business partners”
Vision
1. Become an organization with outstanding profitability who earns trust from consumers, business partners, and investors 2. Become an organization with good relationships with business partners and promoting mutual and long lasting growth 3. Become an organization with human resources as priority, emphasizing on skills and knowledge development including wellness and quality of life of employees 4. Become an organization with reiteration of corporate governance, business ethics, and social responsibilities 5. Become an organization with reputation as a professional trading company and distributor
Mission
Key Milestones
Established Moong Pattana Marketing Co., Ltd. Registered capital THB 10 M
1981 1988 1990 1994 1996 2008-9 2015 2016-7
Establish Thai Pigeon Co., Ltd., (JV with Pigeon Corp. Japan) mainly product nipple & nurser
Establish Yoshino Moong Pattana (Thailand) co., ltd., paid-up capital THB 300 M to produce plastic packaging for consumer products (JV with YKC) Establish Pigeon Industry (Thailand) co., ltd., (JV with Pigeon
- Corp. Japan) to produce
baby wipes and breast pad Change name to Moong Pattana International PCL and increased capital to THB 90M to THB 120M and paid-up capital from IPO Change registered capital to THB 170M, paid-up capital THB 165.3M Increased register capital to THB 200M by RO, Warrant, ESOP and PP to finance working capital and investment Granted Pigeon Trademark license from Japan to be sole distributor of Pigeon in Thailand
Company Core Businesses
Moong Pattana International, PCL. is a Professional Trading
- Company. We are flexible but passion for performance.
4 Key Categories Focus
Personal care & Household Baby and Mom Food & Beverage Senior
Own Brand Portfolio
Personal Care & Household
Distributor Business
Principal’s Brand Portfolio
Baby & Mom Personal care & Household Food & Beverage Senior
Joint Venture Expertise
Beyond trade partnership to joint venture
A joint venture with Pigeon Corporation, Japan, to manufacture nursers, nipples, training cups and other baby accessories
Thai Pigeon Co., Ltd. (47%)
Pigeon Industries (Thailand) Co, Ltd. (2.5%)
Established as a BOI promoted company to manufacture Breast pads & Baby wipes A joint venture among Yoshino Kogyosho Co.,Ltd.- Japan, Nomura Jimusho, Inc.-Japan and MPI with the state of the art production for plastic packaging.
Yoshino Moong Pattana (Thailand) Co.,Ltd. (6%)
Source : Nielsen
FMCG Thailand Growth
Product Portfolios Introduction
Year Ownbrands Distributor Brands
1988
- 2008
2009 2010 2012 2013 2014 2015 2016 2017
New Businesses 2017
Food and Household Category
Food & Beverage Personal care & Household
New Businesses Q1/18
- Ai-Aoon
- Plante serum
Channel & Coverage
Channel and coverages are cover all area of Thailand and plan to expanding to CLMV
Modern trade
57%
- Hyper Market
- Department store
- CVS
Traditional trade
38%
- Wholesales/Retails
- Cash van
Others
5%
- Food service solution
- Event sales
- Export
- E-commerce
Our Move for AEC CLMV market expansion
Launch Pigeon in Laos (Q1/17)
MOONG-SHOP.COM
MARKETING ACTIVITIES
Continue promoting key brands to gain share
Pigeon Retained Market leader in Feeding
19
Source : Nielsen (As of Jan.’18)
Aggressive Marketing Move
Pigeon No. 1 Market Share
Campaign & new products
Aggressive Marketing Move Brand Building – V Care No.3 in Market
Cosmetic Buds
Skincare Cotton Natural Cotton
Extra soft Extra large On-Line Campaign by Beauty Blogger
Aggressive Marketing Move V Care Adult Wipes : 4% Market Share
Multi Purpose Refreshing Wipes
New Products Launch
Aggressive Marketing Move
Point of sales communication Online Campaign
Agenda
- Corporate Overview
- Strategy and Road Map
- Financial Highlight
- Q&A
BUSINESS STRATEGY
Key Strategic Goal
Competitive Advantage
- Trading expertise and channel management
- Joint venture and partnership
Operation Excellence
- Effective cost management
- Customer satisfaction
- Productivity
Growth Engine
- Own brand diversification
- M&A
- Distributor business/
FoodService
Broaden business base from Baby & mom to diversify FMCG categories brand marketing and distribution
Diversify FMCG categories
Competitive Advantage
Growth Engine Operation Excellence
MOVING FORWARD AND PRIORITY
Market Development
- Foodservice
- E-commerce
- CLMV
Diversification
New product for new market
Market Penetration
- Advertising &promo
- Acquisition
- Sales force Development
Product Development
- New product (Current brand)
- New brand
- Senior product/F&B
Market Products and services
Product and Market Expansion Way to build sustainable growth
Existing New Existing New
Our Next 3 Years Milestones
Grow Category Grow Channel
Business Objective :
Grow top lines with double digit growth through diversify products with effective cost management
Goal :
Sustainable profitable growth through high quality distributor service and strategic partner
Market :
Local and International Market, penetration through 4 core categories, M&A and capture trend of on line/digital
Agenda
- Corporate Overview
- Strategy and Road Map
- Financial Highlight
- Q&A
Revenue Breakdown
32
YoY: Total revenue increase from 790 MB to 883 MB or 11.8% increased
- 2017 Revenue from Sales increases from 703 MB to 795 MB or
increased +13.0%
- Other incomes increases from 86 MB to 88 MB or 2.3% as a result of
dividend incomes from associated companies increased
Revenue From Sales
- YOY: 2017 revenue from sales increased 13.1% from last year
mainly from Pigeon, Ownbrand and distributor product
+15% +15% +2% +2% +30% +26% +7% +6%
Sales Contribution by Business
2017 sales growth +13.1% Pigeon +10.8% Ownbrand +24.4% Distributor +22.4%
Sales contribution
Pigeon 81% => 79% Ownbrand 11% => 12% Distributor 8% => 9%
Financial Highlight
36
- Strong profitability operation greater in GP and NP continuously
- YOY: 2017 NP slightly lower than last year, 0.5 MB or 0.6% due
to share of income reduced
Strong Financial Position Low D/E ratio respectively
37
ROA & ROE index Better Returns vs Same Industry
ROA about 9-10% in average and ROE about 13-15% in average
“MOONG” PE Ratio & Dividend Yield
39
PE Ratio -> Significantly lower than those in consumer industrial both mai and SET
“MOONG” Payout Ratio
40
41
CEO Suwanna Chokdee-anand suwanna@moongpattana.com
IRO
Sasithon Lersumitkul sasithon@moongpattana.com
- Tel. +66 2020 8999 #150
42
Finance Director Thinarom Chewinwiwat thinarom@moongpattana.com
43