Operation Engagement Fund Development Discussion June 19, 2019 - - PowerPoint PPT Presentation

Operation Engagement

Fund Development Discussion June 19, 2019

Thank you!

• As a Board, we exceeded our target giving goal for the year!!
• Thank you for all you do in giving your

time, talent, and treasureJ

Tutorial– Contributed Revenue

Comments on Individual Giving

• Individual giving is all about individuals!
• We give because it gives us a chance to love something about
• urselves 💛💛💛💛
• We give because our dollars can help solve a problem we care about
• “She’s not one of our donors… we are one of her charities!”

FY20 expanded emphasis on major gifts

• Personal cultivation and stewardship
• Driven by Sonja
• Doors opened by Board members
• Building long term members of the MFM family

FY20 fresh take on Annual Appeal

• Small and medium gifts -- and lots of them -- are valued!
• Sense of family, sense of “membership”
• Introduce a Monthly giving circle
• Segmentation by board member, multichannel ask that starts with a

paper letter, immediate personal acknowledgement

FY20 Fund Raising Activities for next year

• What is most engaging?
• What is repeatable?
• What has a high chance of success (and less risk)?
• What stretches us but does not exhaust us!!

Gala Math

Year 2020 2019 2018 2017 2016 2015 Total Expense 32000 68,014 24,655 59,015 53,600 50,237 Total Revenue 116,000 148,035 94,201 191,053 215,935 193,650 Net Proceeds 84,000 80,021 69,546 132,038 162,335 143,413 Net Proceeds % 72% 54% 74% 69% 75% 74% Budget Goal - Gross 116,000 215,000 190,000 215,000 190,000 145,000 # Guests 175 151 144 211 233 219 Board Members 13 17 11 17 Avg gift pp 663 980 654 905 927 884

2020 note: no major gifts in lieu of attending included?

Board Activities: Fund A Need (FAN) Event

• Most board giving goes to a FAN event
• FAN events are responsible for most of our individual giving
• A FAN event can be fresh and fun
• A FAN event utilizes board time, talent and treasure in two ways:

Host Committee Hospitality Committee

What is fun and fresh for you?

• Settings?
• Themes?
• Food and Drink?
• Messaging/Edutainment?

FY20 Collaborative Outreach Concert -- NEW

• Collaborate with other complementary non profits
• Outreach to each of their universes
• Outreach to volunteer choral and orchestral organizations
• Outcomes: new donors and new music educators for MFM

FY20 Fund Raising Scenarios

• All scenarios for next year include:
• Expanded personal cultivation of major gifts
• A fresh take on annual appeal: annual appeal is all year
• A complimentary event to appreciate donors ($500 and up)

FY20 Fund Raising Options – help us choose

• Scenario A – a fresh, fun FAN
• Scenario B – a fresh, fun FAN plus a collaborative outreach concert

and cultivation reception

• Scenario C – A benefit concert to support the mission of MFM (no

FAN)

Scenario A Scenario B Scenario C Fun Fresh FAN FAN plus outreach concert Benefit concert Engaging? High chance of success/low risk? Repeatable? Stretches but does not exhaust?

To FAN or not to FAN?