Presentation to the: COOK COUNTY GOVERNMENT Board of Commissioners Proposal #1823-17707 For Census 2020 Program Administration Services September 17-18, 2019 T H E W I L L I A M E V E R E T T G R O U P 1
AGENDA Introductions Firm Overviews Our Team Project Plan Questions and Next Steps T H E W I L L I A M E V E R E T T G R O U P 2
Introductions Introductions Cook County Complete Count Census Commission Ellen Rozelle Turner, President & CEO David Schwab, Senior Program Manager Chaka Kureva, Practice Director, Management Consulting Nelly Benitez, Business Analyst Linda Pulik, Senior Design Director Public Sector Cristina Vera, CEO Patricia Andrews-Keenan, President T H E W I L L I A M E V E R E T T G R O U P 3
Firm Overview: The William Everett Group • Full-service, family-owned, regional management and information technology consulting firm. • Founded in 2010 with close to 10 years serving the public sector. • Named in honor of the family patriarch, William Everett Rozelle. • African-American owned, certified minority- and woman-owned business enterprise. • Over 100 consultants representing public and private sector clients. SELECTED RELEVANT EXPERIENCE INDUSTRY EXPERIENCE • Community engagement, organizational change • CHI 311 Community Engagement management, project management, technology, • City of Chicago Enterprise Case Management: training, infrastructure, and customer service Servicing over 1000 Grantee Delegate Agencies • Access to hard-to-count populations, translations, • Cook County Projects graphic design, social media, and event o Oracle E-Business Suite implementation coordination and Support • Business and financial analysis Cook County Tax and Appraisal o implementation Clerk of the Circuit Court Electronic Case o Management and Docket System implementation T H E W I L L I A M E V E R E T T G R O U P 4
Firm Overview: Fjord Design and Innovation (Accenture Interactive) • A global management consulting, technology services and outsourcing company. • Accenture Interactive and its subdivision, Fjord, is a leading global design consultancy, with 28 studios worldwide. INDUSTRY EXPERIENCE SELECTED RELEVANT EXPERIENCE • Making complex government systems and • CHI 311 Community Engagement processes like the Census accessible to residents • Census 2010 Communication Campaign by way of Human-Centered Design (HCD) • Design Research, Human-Centered • Marketing for federal agencies, specifically for Design and Creative Technology Census 2010 Services for Lutheran Social Services of • Collaborative, participatory design methods in Illinois service of understanding the customer and the client T H E W I L L I A M E V E R E T T G R O U P 5
Firm Overview: Vera Creative • Latina and female-owned, full-service marketing and PR agency, headquartered in the City of Chicago • Firm was founded in 2009 • Over 19 years as a communications strategist • Proven results in the Latinx and other ethnic communities SELECTED RELEVANT EXPERIENCE INDUSTRY EXPERIENCE • Public relations, marketing, and community • CHI 311 Community Engagement engagement within the Latinx community • City of Chicago 2010 U.S. Census • Creating solutions that blend grass tops with awareness campaign to increase the grassroots to leverage resources and maximize participation of Latinx and hard-to-reach reach communities • Strength in reaching minority and urban • City of Chicago Early Learning, a citywide communities with a focus on the Latinx Mayoral preschool initiative, brand community. awareness and recruitment campaign to develop a corporate identity, paid media, social media, and deployed a full grassroots strategy T H E W I L L I A M E V E R E T T G R O U P 6
Firm Overview: The Tallulah Group • African-American owned media, PR and community relations firm founded in 2008. • Extensive background in community relations, community outreach and campaign-based outreach to both general market and targeted audiences. • Expertise in reaching the African-American community and faith-based groups. SELECTED RELEVANT EXPERIENCE INDUSTRY EXPERIENCE • The Tallulah Group has an extensive list of • Cook County Bar Association contacts encompassing business, community- • Community outreach - 95th Street based organizations, educational institutions and Reconfiguration Project the non-profit sector. • Community outreach- IDOT project • Ability to identify and connect to the right partner Environmental Impact Statement (EIS) organization based on the project to increase for the Chicago to St. Louis High-Speed awareness and activation Rail Corridor. • Community outreach across the U.S. to support Nielsen’s Local People Meter (LPM) launches. T H E W I L L I A M E V E R E T T G R O U P 7
TWEG Team Organizational Chart Cook County Bureau of Cook County Complete Count Economic Development Census Commission Chaka Kureva Project Engagement Manager (Non-billable) David Schwab Program Manager Planning and directing all program administration activities Community Outreach Census Subject Matter Program Team Design Team and Media Expert Cristina Vera Patricia Andrews- Wendy Glass Linda Pulik Nelly Benitez TBD Community Keenan Subject Matter Expert Senior Design Lead Event and Business and Engagement Lead Community Advertising and marketing Directs design team and Marketing Financial Analyst Branding and Engagement Lead strategy and expertise creates materials Coordinator Financial record outreach with a Media, public relations keeping and data Planning events and focus on Latinx and marketing with analysis marketing populations and focus on African coordination hard-to-count American and hard-to- Dylan Shaw AnnaRose Girvin communities count communities Design Research Visual Designer Creating and testing Supports design and design concepts research with generative design
One Team: Extraordinary Results T H E W I L L I A M E V E R E T T G R O U P 9
TWEG Team Strengths and Capabilities TWEG has comprised a team of diverse firms and individuals who will bring the strength of their Diversity cultures, ethnicity and expertise to meet the needs of the hard-to-reach communities . TWEG, Accenture and Vera Creative successfully partnered on Chicago’s 311 Community Collaboration Engagement Project. The Tallulah Group has partnered with TWEG to provide public relations services. Census Experience Our team has performed marketing and outreach for the Census in 2000 and 2010. TWEG has delivered program administration to organizations such as Cook County’s Enterprise Program Administration Case Management System where we engage with up to 1000 grantee delegate agencies, Chicago 311 Community Engagement, and the Chicago Public Schools. The Chicago 311 Community Engagement Team reached all 77 Chicago neighborhoods and 50 aldermanic wards. We engaged with a broad spectrum of nationalities, spoken languages, and Outreach hard to reach areas. Our team collectively has performed outreach throughout Cook County through programs such as Chicago Early Learning, The National Head Start Association and Chicago’s 311 Community Engagement initiative. TWEG implemented an Oracle EBusiness solution for Cook County, training thousands of county employees, currently providing Organizational Change Management on the Tax and County Experience Appraisal Implementation and the Clerk of the Circuit Court/Case Management System across Cook County. The Tallulah Group partnered with the Cook County Bar Association for public relations. Our team has marketed for Census 2000 and 2010, Chicago’s 311 system, the National Head PR/Marketing Start Association, LSSI, MFM, The Walter Kaitz Foundation, Chicago Early Learning, The University of Chicago, The Chicago Park District and many more organizations T H E W I L L I A M E V E R E T T G R O U P 10
Project Roadmap Phases Oct 2019 Nov Dec Jan 2020 Feb Mar Apr 2020 May Jun 2020 Jul 2020 Aug 2020 Sept Oct 2019 2019 2020 2020 2020 2020 2020 Generative Design Planning and Analyze Target Discovery campaign begins Communities and Data follow-ups begin Non-response Advertising Finalize Communication Census Day Plan Develop Reporting Templates, Project Plan, and Management Tools Distribute and Execute Communication Plan Launch Advertising Campaign Implementation Refine marketing tools and assets per non- Develop Customized Assets response data for Outreach and Marketing Recruitment, training, and evaluation of existing and new LCCCs/LGCCCs Monitor and Track LCCCs and LGCCCs Execute Large and Small Events Transfer Data Transfer Marketing Close Out Assets Create Final Report
Planning and Discovery Phase Overview • Identify and engage with stakeholders (CCBED, Cook County Complete Count Commission, Commissioners, LCCCs and LGCCCs, and others around the County). • Analyze Census data and define target communities and groups. • Begin assembling communications and outreach plan. • Develop reporting templates for LCCCs and LGCCCs. • Develop and complete project plan and other project management tools. • Complete generative design and research process. T H E W I L L I A M E V E R E T T G R O U P 12
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