New Membership Business Model Based on a Brand Strategy and - - PowerPoint PPT Presentation

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Jan 22, 2024 302 likes •649 views

New Membership Business Model Based on a Brand Strategy and Appropriate Ownership Structures Company Introduction & Philosophy The Group Profile is a partnership solution to to provide corporate, management maximize owners returns

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New Membership Business Model Based on a Brand Strategy and Appropriate Ownership Structures

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Company Introduction & Philosophy

Comprising many industry specialists, Continent Group is able to offer Management Services in all aspects of hotel, resort, serviced residences, club and spa operations. Continent Hotels & Resorts provides Operational Management, Brand Franchise Management, Project Management, Marketing, Sales and Public Relations Support, Training, Recruiting, as well as Technical and Online Booking services. Continent is “unique”, compared to many International hotel management companies, with the philosophy of actively consulting the property

wners and investors. An increasing

number of owners wish to be entirely informed on the day-to-day operations. This has tended to be discouraged by International Hotel Management Companies, whose policy it often is to stamp their own particular brand of management and marketing on the

peration, free from “outside” owner
r investor involvement.

“a partnership solution to maximize owners” returns and realize their investment expectations” The Group Profile is to provide corporate, management and franchise membership Services Information on Continent Hotels & Resorts for clients and industry investors.

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Our Experience

The hospitality management division

f Continent Hospitality offers a full menu
f hotel management services encompassing

all aspects of operations in the hospitality industry. From pre-opening planning and marketing to day to day hotel operation to asset repositioning, Continent Hotels offers the flexibility and ease where you need us, when you need us. Our hotel management corporate staff represents a multi-disciplined professional team of talent - highly skilled in hotel operations, hospitality accounting, marketing, information technology and human resources. The company's resources and capabilities are allocated and directed to meet the special needs of each hotel in the most cost effective manner.

“Our Corporate Executives Have years of experience In different hotel companies And we combine all

ur knowledge in Continent”

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Branding – The Importance

“Branding is a critical element in the culture, market positioning and International recognition of a hotel.”

Continent Hotels and Resorts continues to develop a strong market and branding image in the International hotel markets. The name is recognized as being reflective of strong management and professional standards and services. The use of the Continent Label in the property name is critical to the hotel’s success, culture and market positioning. GLOBAL NETWORKS The name enhances and identities International management and marketing for the hotel and reservations connections within the global networks of Continent Hotels and Resorts. LOGO STYLE & APPLICATION All operations carry acknowledgment to Continent Hotels and this is detailed in the Group’s corporate policy and procedures in the “Continent Group’s corporate Identity Manual” and in the

perational logo style and application guide.

ASSOCIATION & IDENTIFICATION The association with the name of Continent and the group identification label strengthens the business relationships and business referral opportunities of all properties under Continent Hotels and Resorts Management. This is clearly to the benefit of all owners and operations. The name association enhances the recognition and the overall standard identification of the property and is an important aspect with staff identification, motivation and career development. GROUP IDENTIFICATION The Group name is identified on all appropriate advertising, collateral and other items used in the

peration of the property to

maximize branding exposure as detailed in the Corporate Manual

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A strategy supported by “Strong identitiy” and

“New brand” with aggressive growing policy

To sell our “Expertise” through

Management and Membership contracts An asset-right strategy, with partnership structure adapted to the risk-reward profile of each segment and Region

2009 / 2010

90% 10%

Membership & Franchise Variable Business Management and Consulting Business

Management & Membership Agreements in Eastern Europe, Europe, Baltic, Russia and Asia

The New Business Model

Management & Membership Agreements in Turkey

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A New Business Model Based on The Brand Strategy

Strong, Better Positioned Brands To Develop Management and Franchise Contracts
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Competitive Analysis

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Marketing Benefits When You Join Continent

Travel Agents Travel Agents Travel Agents Travelocity.com TravelNow.com

Global Systems

Primary Travel

Continenthotels.com Pegasus

Expedia.com, Orbitz.com, Hotwire.com, Neat Group, Site59.com

worldres.com

Load rates and information of your hotel

CROSS MARKETING

All the member hotels will be shown in room directories This is will give you option to market your property in another town or country.

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Competitive Landscape

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Competitive Landscape )

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Competitive Landscape

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Our Ambition

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Grow Fast, Grow Smart

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Property Roll Out Status – New Developments

Continent Resort Sorochany MOSCOW – SOROCHANY- Dimitrov Region Expected Opening – mid 2012

146 room ski resort and golf club complex with additional 120 villas, food corners, indoor and outdoor pools, SPA and Sauna services.

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Property Roll Out Status – New Developments

Continent Ski Resort and Spa “Bryuzova Katyun” Altai – RUSSIA Expected Opening – last quarter 2011

170 room ski resort and Spa complex, front river, food corners, indoor and outdoor pools and Sauna services.

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Property Roll Out Status – New Developments

Continent Aqua Paradise Spa Resort Dolna Banya - BULGARIA Expected Opening – last quarter 2011

The hotel features 100 double rooms and 16 suites, 2 restaurants, conference hall, offices, shops, casino,disco, bars, pharmacy, bank, playground and mini golf.

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Property Roll Out Status – New Developments

Continent Atlantic Resort Chaika – Black Sea - BULGARIA Expected Opening – last quarter 2010

The hotel features two blocks, 116 condominium apartments and

ne block hotel rooms with 80 rooms and suites. Additionally 3

restaurants, 2conference hall, shopping arcade,disco, variety of bars, pharmacy, indoor and outdoor pool is available.

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Property Roll Out Status – New Developments

Continent Galera Beach Resort Pomorie - BULGARIA Expected Opening – last quarter 2011

The hotel features 60 double studio rooms and 12 apartments, 1 main restaurant, lobby, cafe-terrace, spa center, outdoor swimming pool and a meeting room for 30 people.

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Property Roll Out Status – New Developments

Continent Silver Rocks Ski Resort Bansko - Razlog - BULGARIA Expected Opening – first quarter 2012

The hotel features 110 double and single rooms and 22 attached condominium villas, 1 main restaurant, lobby bar, all day café, open roof bar, spa center,

utdoor swimming pool

and a meeting room for 30 people.

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Continent Golden Valley Resort Complex Crimea, UKRAINE Expected Opening – mid 2014

The holiday complex features 40 Luxury Villas, 98 resort apartments, 32 Town houses, 30 resort lodge, 36 beach club units and hotel block with 176 single and suite room. Territory developed with a shopping mall, ice cream parlors, variety of restaurants, bars, night clubs and separate conference complex.

Property Roll Out Status – New Developments

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Continent Boutique Hotel Dnepropetrovsk, UKRAINE Expected Opening – mid 2012

The property features 66 rooms on the total number of 90 beds, Main Restaurant, Lobby Bar, Banqueting halls and conference rooms. Additionally hotel will have Supermarket trading area of 586 m will have a separate exit to the street. Three storage spaces and (platform) debarked.

Property Roll Out Status – New Developments

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Continent Palanga Resort and Condo Apartments Palanga, LITHUANIA Expected Opening – mid 2012

The resort features 123 hotel guest rooms and suites which are designed to provide spacious tropical comfort with a balcony and 267 Condominium apartments. Resort has 24/7 Café Shop, Lounge bar, sportive facilities, Mini bar in each room, shopping mall for the Condominium owners

Property Roll Out Status – New Developments

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Property Roll Out Status – New Developments

Continent Plaza Concordia Condo Hotel Vía España, Bella Vista, PANAMA Expected Opening – last quarter 2012

Plaza Concordia features 810 room condo-hotel with a shopping mall, office spaces and casino, variety of restaurants, bars, night clubs and conference halls. This project is designed specifically to satisfy an immediate need emerging from a rapidly growing market in Panama.

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Property Roll Out Status – New Developments

Continent Grand Hotel Panama City, PANAMA Expected Opening – last quarter 2012

The hotel features 288 single and suite room with a shopping mall and office spaces, variety of restaurants, bars, night clubs and conference halls. This project is designed specifically to satisfy an immediate need emerging from a rapidly growing market in Panama.

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Property Roll Out Status – New Developments

Continent Grand “Fort Marino” Resort Cox’s Bazar, BANGLADESH Expected Opening – first quarter 2014

The hotel features 720 single and suite room with a shopping mall and office spaces, variety of restaurants, bars, night clubs and conference halls. 3 swimming pools, Mini Golf Course, Lon Tennis Court, Sea & Beachside Sports Arrangement, Tracking & Cycling Supports, Health Center & Beauty Services, Bowling track, Pool table, Table Tennis board, Relaxation Center, Massage, Spa, Sauna & Steam Bath Centre

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Continent Fairway Condominium Resort & Golf Course Boracay, PHILIPPINES Expected Opening – mid 2011

There are Fifty Six (56) suites. Fourteen (14) Spacious 2BRLuxury Suites ( from 101-114 sq. m.) and 6 inner units which are 1BR Luxury Studio Suite (from 43-53 sq. m.) The Studio units can be joined to come up with a spacious Double Studio Unit with 2 full Balconies. 18-Hole Par 72 World-Class Golf Course is in itself inspiring - a stimulating golf experience, the ever-blowing but gentle winds at the back nine is a tough test to a golfer’s skills. Masterpiece designer Graham V. Marsh designed the course.

Property Roll Out Status – New Developments

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Continent Paradisya Land SPA & Condominium Resort Palawan, PHILIPPINES Expected Opening – mid 2011

The hotel features 120 guest rooms and suites which are designed to provide spacious tropical comfort with a veranda / terrace which overlooks the magnificent stretch of China Sea beyond. In addition, 20 private two and three bedroom pool villas are set on its own private tropical foliage 20 more Palm-thatched water villas perched above the Turquise Sea featuring open air stone bath tub & shower and its own private veranda that covers all four corners

Property Roll Out Status – New Developments

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Continent Blue Coral SPA & Condominium Resort Mactan, PHILIPPINES Expected Opening – mid 2011

The hotel features 195 room resort comprises of 95 studio suites, 25 two bed suites, 10 two bed pool villas and 10 three bed pool villas for private ownership with condominium title. Hotel also have 26 Spa Treatment rooms, conference facilities, swimming pools, children play ground, shopping and fully equipped Gymnasium, diving school and water sports. Dine and enjoy the choice of two Restaurants - Great Bay Grill for cocktails & Fine dining cuisine.

Property Roll Out Status – New Developments

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Property Roll Out Status – New Developments

Exclusive 11 Island 8 Years project development plan with Eco Cultural Tourism Island Inc.- Expected openings until 2017

Malcapuya Island – 12 Luxurious 5 bedroom Villas with private pool and butler service Banana Island – Robinson Crusoe experience wooden cottages Tambon Island - Three hotel development, 5,4 and 4 star, condominium apartments and golf course Calumbuyan Island – 5 villages of Asians Nations, Thailand, Indonesia, Malaysia, Vietnam and Philippines Baquid Island – 150 units Condotel, 100 Room all suites hotel, Sea Villas, golf course Dibatunan Island – Island Club just for members Dimanglet Island – Medical Hotel, SPA and Relax. 300 room all suite hotel Guinlep Island – Corporate Hotel, 75 Villa with 3,4 and 5 bedroom, Clubhouse and Sport center, Club plane, chopper and yacht Cheron Island- CEO island concept, luxury villas for CEO’s of the world Ditaytayan Island – Several hotels with 3,4and 5 star rating Choy Beach – 200 seafront villas with private butler and cook service

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Property Roll Out Status – Conversions / Re branding

~One City Hotel in Sakhalin – Russia – www.sakhalinpacificplaza.ru ( Owning company ZAO Pacific) ~One Resort Hotel in Krasnodar – Russia – www.continent-olginka.com ~One City Hotel in Ufa / Bashkortostan (Autonomy Government in Russia) – www.presidenthotel.ru

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