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New Membership Business Model Based on a Brand Strategy and Appropriate Ownership Structures Company Introduction & Philosophy The Group Profile is a partnership solution to to provide corporate, management maximize owners returns


  1. New Membership Business Model Based on a Brand Strategy and Appropriate Ownership Structures

  2. Company Introduction & Philosophy The Group Profile is “a partnership solution to to provide corporate, management maximize owners” returns and and franchise membership Services realize their investment expectations” Information on Continent Hotels & Resorts for clients and industry investors. Continent is “unique”, compared to many International hotel management Comprising many industry companies, with the philosophy of specialists, Continent Group is able actively consulting the property to offer Management Services in all owners and investors. An increasing aspects of hotel, resort, serviced number of owners wish to be entirely residences, club and spa operations. informed on the day-to-day operations. Continent Hotels & Resorts provides This has tended to be discouraged by Operational Management, Brand International Hotel Management Franchise Management, Project Companies, whose policy it often is to Management, Marketing, Sales and stamp their own particular brand of Public Relations Support, Training, management and marketing on the Recruiting, as well as Technical and operation, free from “outside” owner Online Booking services. or investor involvement.

  3. Our Experience The hospitality management division “Our Corporate Executives of Continent Hospitality offers a full menu of hotel management services encompassing Have years of experience all aspects of operations in the hospitality industry. In different hotel companies And we combine all From pre-opening planning and marketing to our knowledge in Continent” day to day hotel operation to asset repositioning, Continent Hotels offers the flexibility and ease where you need us, when you need us. Our hotel management corporate staff represents a multi-disciplined professional team of talent - highly skilled in hotel operations, hospitality accounting, marketing, information technology and human resources. The company's resources and capabilities are allocated and directed to meet the special needs of each hotel in the most cost effective manner.

  4. Branding – The Importance “Branding is a critical element in the culture, market positioning ASSOCIATION & IDENTIFICATION and International recognition of a hotel.” The association with the name of Continent and the group Continent Hotels and Resorts continues to develop a identification label strengthens the strong market and branding image in the International business relationships and business hotel markets. The name is recognized as being referral opportunities of all reflective of strong management and professional properties under Continent Hotels standards and services. and Resorts Management. This is clearly to the benefit of all owners The use of the Continent Label in the property name is and operations. The name critical to the hotel’s success, culture and market association enhances the positioning. recognition and the overall standard identification of the property and is GLOBAL NETWORKS an important aspect with staff The name enhances and identities International management and identification, motivation and career marketing for the hotel and reservations connections within the development. global networks of Continent Hotels and Resorts. GROUP IDENTIFICATION The Group name is identified on all LOGO STYLE & APPLICATION appropriate advertising, collateral All operations carry acknowledgment to Continent Hotels and this is and other items used in the detailed in the Group’s corporate policy and procedures in the operation of the property to “Continent Group’s corporate Identity Manual” and in the maximize branding exposure as operational logo style and application guide. detailed in the Corporate Manual

  5. The New Business Model A strategy supported by “Strong identitiy” and “New brand” with aggressive growing policy 90% 10% To sell our “Expertise” through 2009 / 2010 Management and Membership contracts Management & Membership Agreements in Eastern Europe, Europe, Baltic, Russia and Asia Membership & Franchise An asset-right strategy, Variable Business with partnership structure adapted to the risk-reward Management and profile of each segment Management & Membership Consulting Business and Region Agreements in Turkey

  6. A New Business Model Based on The Brand Strategy Strong, Better Positioned Brands To Develop Management and Franchise Contracts ������������ ������������ ����������� �������������� ��������� ������� ��������������� �������� �������� ��������� �������� �������� �������� ��������� ��������� ����� ! ��������� ��������� ����� ! ����� ! �"�#�$ ����� ! ����� !

  7. Competitive Analysis ��������������� ��������������� �������� ��������� �������� �������� ��������� ����� ! ��������� ����� ! �"�#�$ ����������& �� ��$�$�%�� �����(�������' ��$�& ������� ��'

  8. Competitive Analysis �������������������������������������������������������������������������������� ���������������������������������������������������������������� ��������������� ����������������������!"#�������������������������#�$����%�������������������������� ������������������������������������������������������������������ ���������������� ����#��������������������������������������������������������& '������(������%�����)��������������������*���������������������������������+��� �����������$���������$���������������������������������,$������������������$�����& '�����-�������'�����-�������������������$����������,�������������������������� ��������������������������$������������������������������������������������� �������& ***Comments from respective brand websites

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