Presented By: Jess Hagen, Director of Events & New Business Initiatives Entercom: Kansas City
Sold on our alternative format station, 96.5 The Buzz…. The Buzz Box is similar in concept to the “Birch Box or Bark Box” – a retail “swag” box that includes not only exclusive 96.5 The Buzz items but also surprise items from our sponsor partners! Listeners can stock up on the newest and hippest “swag” and products! This Direct to Consumer (DTC) Opportunity allows for listeners to purchase a surprise retail box with exclusive tangible engagement to our station!
The station will “tease” the box on -air and on-line prior to going on sale, then when announced…the box is first come and first serve. Limiting the number of boxes sold creates demand for the product. The Buzz Box was a sensation in Q4 2014, selling over 300 boxes in less than 30 minutes and garnering massive social media presence by our listeners sharing #whatsinyourbuzzbox on social media platforms (Facebook, Twitter, Instagram). This is fantastic opportunity for you to get sponsors product in the hands of our listener base filled with early adopters and influencers .
Opportunity for both additional Sponsor dollars and Direct to Consumer (DTC) dollars! 96. 6.5 5 The he Buzz zz provides ides: ◦ All packing, shipping, marketing, purchasing platform and distribution of Buzz Box Soc ocial ial Media dia Campa mpaign: ign: ◦ Will encourage listeners to share #whatsinyourbuzzbox on all social media platforms (Facebook, Twitter, Instagram) ◦ Buzz Twitter presence extends to over 150,000+ followers!
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Presenting Sponsor has value for strong brand recognition Large Sponsor Logo on box alongside Buzz Logo Sponsor Branding: Sponsor Logo on website and purchasing platform and link to Sponsor website Sponsor brand recognition on Buzz Box with customized hashtag #whatsinmyGoogleFiberBuzzBox
Sponsors can receive measurable ROI in the following ways: ◦ Powerful sampling opportunities with an extremely loyal audience ◦ Heavy social media presence; hashtag campaigns can be customized for clients that have a heavy focus on social engagement ◦ Positive brand recognition and reinforcement ◦ Low cost event promotion Local T-Shirt designers, Charlie Hustle, created a custom “Scratchy Cat and Pookie ” Tee exclusively for the Buzz Box
Additional ways to increase revenue: ◦ Great Valid Business Reason (VBR) to speak to a prospective client, to gain new clients ◦ Leverage a spot bank in addition to a product sponsorship ◦ Sell sponsorship space on the box ◦ Tailor to format and demographic of the station (i.e. Country station:106.5 The Wolf create a “Wolf Pack”)
The Buzz Box was a sensation in Q4 2014, selling over 300 boxes in less than 30 minutes and garnering massive social media presence by our listeners sharing #whatsinyourbuzzbox on social media platforms (Facebook, Twitter, Instagram). In 2015, Q1, we did a second shipment of the Buzz Box doubling our quantity at 600 boxes, and the sell out was also in less than 35 minutes. A great way to gain additional revenue to your radio station, new branding, potential to leverage a media buy, and increase sales with Direct to Consumer revenue!
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