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New Business Initiatives Entercom: Kansas City Sold on our - - PowerPoint PPT Presentation
New Business Initiatives Entercom: Kansas City Sold on our - - PowerPoint PPT Presentation
Presented By: Jess Hagen, Director of Events & New Business Initiatives Entercom: Kansas City Sold on our alternative format station, 96.5 The Buzz. The Buzz Box is similar in concept to the Birch Box or Bark Box a retail
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The station will “tease” the box on-air and on-line prior to going on sale, then when announced…the box is first come and first serve. Limiting the number of boxes sold creates demand for the product.
The Buzz Box was a sensation in Q4 2014, selling over 300 boxes in less than 30 minutes and garnering massive social media presence by our listeners sharing #whatsinyourbuzzbox on social media platforms (Facebook, Twitter, Instagram).
This is fantastic opportunity for you to get sponsors product in the hands of
- ur listener base filled with early adopters and influencers.
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Opportunity for both additional Sponsor dollars
and Direct to Consumer (DTC) dollars!
96.
6.5 5 The he Buzz zz provides ides:
- All packing, shipping, marketing, purchasing platform
and distribution of Buzz Box
Soc
- cial
ial Media dia Campa mpaign: ign:
- Will encourage listeners to share #whatsinyourbuzzbox on
all social media platforms (Facebook, Twitter, Instagram)
- Buzz Twitter presence extends to over 150,000+ followers!
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Facebook Twitter
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Presenting Sponsor has value
for strong brand recognition
Large Sponsor Logo on box
alongside Buzz Logo
Sponsor Logo on website and
purchasing platform and link to Sponsor website
Sponsor brand recognition on Buzz Box with customized hashtag #whatsinmyGoogleFiberBuzzBox
Sponsor Branding:
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Sponsors can receive measurable ROI
in the following ways:
- Powerful sampling opportunities
with an extremely loyal audience
- Heavy social media presence;
hashtag campaigns can be customized for clients that have a heavy focus on social engagement
- Positive brand recognition and
reinforcement
- Low cost event promotion
Local T-Shirt designers, Charlie Hustle, created a custom “Scratchy Cat and Pookie” Tee exclusively for the Buzz Box
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Additional ways to increase revenue:
- Great Valid Business Reason (VBR) to speak to
a prospective client, to gain new clients
- Leverage a spot bank in addition to a product
sponsorship
- Sell sponsorship space on the box
- Tailor to format and demographic of the
station (i.e. Country station:106.5 The Wolf create a “Wolf Pack”)
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The Buzz Box was a sensation in Q4 2014, selling over 300 boxes in less than 30 minutes and garnering massive social media presence by our listeners sharing #whatsinyourbuzzbox on social media platforms (Facebook, Twitter, Instagram).
In 2015, Q1, we did a second shipment of the Buzz Box doubling our quantity at 600 boxes, and the sell out was also in less than 35 minutes.