New uWaterloo Homepage Site Information Sessions July 11 & 17, - - PowerPoint PPT Presentation
New uWaterloo Homepage Site Information Sessions July 11 & 17, 2012 Digital Initiatives, Communications and Public Affairs Introductions Digital initiatives team Eva Grabinski, Director, Digital Initiatives Chris Carignan,
Audiences Objectives Vision
Convey what uWaterloo is about (context / content) The University of Waterloo homepage should reflect the essence of Waterloo’s brand: it should be dynamic, modern, unconventional, and showcase how Waterloo’s innovative spirit, through our connectedness, builds a better future for Canada and the world. Account for user experience (UX) The homepage should be a model of “working well”, a top-of-class example of a university website with clear navigation, useful search, compliant accessibility, and ease of use for our audiences, who should expect the best in web / digital presence from uWaterloo that includes design / adaptation for efficient mobile use.
1. To reflect the university’s aspirations to achieve a level of excellence in research and teaching comparable to and compatible with the top 100 universities in the world 2. To support the goals outlined in the Sixth Decade Plan and including: enhancing the quality of the student experience; international engagement; global leadership in undergraduate co-
teaching and research; enhancing communications with stakeholders 3. To create a clearer understanding of what Waterloo is and does, and to position Waterloo as distinctive because of a culture of innovation, creativity and risk taking (a dynamic environment); a commitment to connection and collaboration with private and public sector; a commitment to societal relevance 4. To attract and retain the best and brightest faculty, staff and students 5. To support the university’s achievement of its fundraising goals by enhancing relationships and connection with key stakeholder groups 6. To foster an internal culture of connection and shared identity
Key: A lot of time is spent at this phase to ensure that the new homepage design aligns with the content strategy
– Positioning areas – Research themes – Subjects – Faculties/campus