Do YOU have a successful membership or subscription model ? Gordon Glenister www.gordonglenister.com
What we will be sharing today Why membership? Some great examples of membership Some great tips to create your own membership model www.gordonglenister.com
www.gordonglenister.com
What is a membership? A membership is a subscription-based product that lets you charge your audience a monthly or annual fee in exchange for access to your membership site or community. www.gordonglenister.com
150 million members! www.gordonglenister.com www.gordonglenister.com
150 million members! www.gordonglenister.com www.gordonglenister.com
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www.gordonglenister.com www.gordonglenister.com
So how could you create a membership or subscription income? www.gordonglenister.com www.gordonglenister.com
Consideration for membership? • Access to a targeted community • A range of bespoke benefits • Access to an education course • Providing a money can’t buy offering • Access to relevant and exclusive content • Access to a facility eg. gym, club www.gordonglenister.com www.gordonglenister.com
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Membership model – Networking/Association www.gordonglenister.com www.gordonglenister.com
www.gordonglenister.com www.gordonglenister.com
Membership model – Publisher • Used by a number of publishers to place value on exclusive member only content www.gordonglenister.com www.gordonglenister.com
Membership model – Digital products www.gordonglenister.com www.gordonglenister.com
Membership model – Digital products www.gordonglenister.com www.gordonglenister.com
The online course Comprehensive Online Training Course www.gordonglenister.com
Membership model - Social media www.gordonglenister.com
Membership model - Community www.gordonglenister.com
Membership model Subscription boxes www.gordonglenister.com
Membership model – Loyalty program www.gordonglenister.com
Membership model - Fundraising www.gordonglenister.com www.gordonglenister.com
Membership model - Premium Killer benefit that is often funded as a basic benefit or bespoke to the industry. www.gordonglenister.com
Membership Sites Pros • Monthly recurring revenue • Building a loyal online community is a gold mine • Perfect opportunity into selling digital downloads Cons • You have to work hard to get people to sign up • Developing an optimal price takes testing and continual adjustments www.gordonglenister.com
Launching a new membership Research Objectives Content Pricing www.gordonglenister.com
Launching a new membership site Build TEST! Site Build Onboarding Audience www.gordonglenister.com
Launching a new member site www.gordonglenister.com www.gordonglenister.com
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Membership tiers - Differentiators • Trial ,Flex, Day, Monthly, Annual • Standard and Premium • Full, Honary, Life member, Patron • Basic, Intermediary, Advanced • Silver, Gold, Diamond, Platinum • Band 1, Band 2, Band 3, Band 4 • Associate, Accredited, Affiliate • Student, Professional, Professor • Distributor, Agent, Supplier, Partner • Fellow, Founder, 10 year, 25 year www.gordonglenister.com
Build you brand through accessing free online communities www.gordonglenister.com
Building communities www.gordonglenister.com
A few tips… • Research, research and more research • Make it super easy to join, upgrade and renew • Engage and help build connections • Educate all the time • Don’t charge for everything • Know why members leave and correct www.gordonglenister.com
Exclusive to TFM visitors • Free 15 minute consultation • Free membership checklist • Free Access to Facebook group • Discounted rate on membership training day www.gordonglenister.com
Gordon Glenister @gordonglenister follow me Facebook groups – membershipfans www.gordonglenister.com www.gordonglenister.com
Launching a new member site • Make sure you understand what your key • Put your onboarding sequences in place ie objectives from the platform are what actions you want members to take • Brainstorm and research the different types • Test your setup, ensuring you nail any issues of typical members with user experiences • Consider what your content you should • Start building anticipation for your membership provide for the different levels of membership launch • Make sure you understand what price you • LAUNCH should be charging eg monthly, yearly or one • Post launch – make sure all members are off happy with their experiences • Ensure you have the value proposition of • Attract new members – keep up the focus on your website clear bringing new members on board • Start building your audience, before launch • Ensure you do all you can to retain members • Make sure you choose the right web platform • Ensure you manage your website and as there are many to choose from community • Build the membership site • Grow your team, increase pricing and • Create your content for your first few community members www.gordonglenister.com
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