model ? Gordon Glenister www.gordonglenister.com What we will be - - PowerPoint PPT Presentation

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Do YOU have a successful membership or subscription model ? Gordon Glenister

What we will be sharing today

Why membership? Some great examples of membership Some great tips to create your own membership model

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What is a membership?

A membership is a subscription-based product that lets you charge your audience a monthly or annual fee in exchange for access to your membership site or community.

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150 million members!

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150 million members!

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So how could you create a membership or subscription income?

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Consideration for membership?

• Access to a targeted community
• A range of bespoke benefits
• Access to an education course
• Providing a money can’t buy offering
• Access to a facility eg. gym, club
• Access to relevant and exclusive content

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Membership model – Networking/Association

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Membership model – Publisher

• Used by a number of

publishers to place value on exclusive member only content

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Membership model – Digital products

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Membership model – Digital products

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The online course

Comprehensive Online Training Course

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Membership model - Social media

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Membership model - Community

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Membership model Subscription boxes

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Membership model – Loyalty program

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Membership model - Fundraising

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Membership model - Premium

Killer benefit that is

• ften funded as a

basic benefit or bespoke to the industry.

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Membership Sites

Pros

• Monthly recurring revenue
• Building a loyal online community is a gold

mine

• Perfect opportunity into selling digital

downloads Cons

• You have to work hard to get people to sign up
• Developing an optimal price takes testing and

continual adjustments

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Launching a new membership

Objectives Research Content Pricing

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Build Audience Site Build Onboarding TEST!

Launching a new membership site

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Launching a new member site

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Membership tiers - Differentiators

• Trial ,Flex, Day, Monthly, Annual
• Standard and Premium
• Full, Honary, Life member, Patron
• Basic, Intermediary, Advanced
• Silver, Gold, Diamond, Platinum
• Band 1, Band 2, Band 3, Band 4
• Associate, Accredited, Affiliate
• Student, Professional, Professor
• Distributor, Agent, Supplier, Partner
• Fellow, Founder, 10 year, 25 year

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Build you brand through accessing free

• nline communities

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Building communities

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A few tips…

• Research, research and more research
• Make it super easy to join, upgrade and

renew

• Engage and help build connections
• Educate all the time
• Don’t charge for everything
• Know why members leave and correct

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Exclusive to TFM visitors

• Free 15 minute consultation
• Free membership checklist
• Free Access to Facebook group
• Discounted rate on membership training day

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Gordon Glenister @gordonglenister follow me Facebook groups – membershipfans www.gordonglenister.com

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Launching a new member site

• Make sure you understand what your key
• bjectives from the platform are
• Brainstorm and research the different types
• f typical members
• Consider what your content you should

provide for the different levels of membership

• Make sure you understand what price you

should be charging eg monthly, yearly or one

• ff
• Ensure you have the value proposition of

your website clear

• Start building your audience, before launch
• Make sure you choose the right web platform

as there are many to choose from

• Build the membership site
• Create your content for your first few

members

• Put your onboarding sequences in place ie

what actions you want members to take

• Test your setup, ensuring you nail any issues

with user experiences

• Start building anticipation for your membership

launch

• LAUNCH
• Post launch – make sure all members are

happy with their experiences

• Attract new members – keep up the focus on

bringing new members on board

• Ensure you do all you can to retain members
• Ensure you manage your website and

community

• Grow your team, increase pricing and

community

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