HAYMARKET PRESENTATION Historical image Context for the Project - - PDF document

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HAYMARKET PRESENTATION

• Context for the Project (City Mayor)
• Why the city council is investing (Mike Dalzell)
• Opportunities and potential (Consortium)
• The potential of e sports (ESL)
• How the building will be used (Consortium)

Historical image

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Context Street Context Haymarket Context Street

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Haymarket Basics

• Building stripped and emptied in 2007
• Unused since and is costing the city council

£200k pr yr for no benefit

• We are tied into a long lease until 2074 so

have long term and mounting liabilities

• As time passes the building deteriorates
• Over the years several attempts have been

made to attract occupiers without success

Haymarket Opportunity

• Bring the building back to life
• Remove a financial liability from the council
• Capital investment results in revenue benefit
• Safeguarding the condition of the building
• Generate a new and complementary cultural &

leisure offer for the city

• Future proofing - make building more marketable

even if this project were not to succeed

Haymarket Proposition

• Investment from council in the building fabric
• Loan support for cash flow during establishment
• Support to purchase high spec equipment –

benefiting from consortium contacts

• Facility sub leased to Haymarket consortium, an

independent business – not the council

• Consortium pick up service charge from yr 3
• Consortium paying rent from yr 4

Partners Haymarket Consortium Ltd Leicester Haymarket Theatre

• Bring back into use
• Create a credible commercial entity with a

robust, prudent and sustainable business

• Minimising LCC financial burden
• Create a vibrant addition to the City’s

Cultural and Tourism offer

Aims

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Board of Directors

Chris Knight Technical/Training Ellie Phillips Training/Artistic Jed Spittle Finance/Artistic John Jenkins Premise/Licensee Natalie Cheary PR/Marketing

“…a combined total of more than 100 years of experience in the entertainment, technical production, hospitality and training sectors.”

850 + Seater main house 120 + Seater Studio Theatre 3 x Large Rehearsal Studios Largest stage in England Additional Foyer Stage Multiple Classrooms/Offices Optical cabling throughout the building 4 x Music Industry workshops - National/Local Promotors, Local Record labels/Artists, Music producers guild, Music education providers, Video Makers

Market Research

“The lack of an affordable, accessible, quality Medium-sized Music venue in the city is one of the two key factors stunting the growth

• f the local music scene”

A large amount of additional desktop and face-to- face research has highlighted a key, currently underserved, target cliental. Market Research As a by-product of undertaking this research we now have a number of clients pushing to book space with us.

This target cliental includes but is not limited to :

• Events that need immediate availability due to the dynamic nature of

their business (e.g. esports, product launches etc.)

• Performance Arts/Dance Schools/Colleges/Universities that need

bigger than average rehearsal/performance space

• Touring companies that need availability of spaces for short-run

productions

• Corporate events/launches/conferences that would benefit from an

additional level of digital capability

• Themed events requiring a variety of different, yet equally equipped,

spaces

• Fashion shows and modelling agency shows
• TV and Film companies
• Large scale professional music artists needing industry equipped

rehearsal space

Marketing Differentiators

Flexibility Technically Capable & Equipped Diverse Appeal Economic Viability

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Main House usage

Event Type

Theatre/Dance Corporate Events Music Nights Rehearsal/Film Hire