Mid West Industry Road Safety Alliance Industry, Police, Local and - - PowerPoint PPT Presentation

Mid West Industry Road Safety Alliance

Bernie Miller Main Roads WA, Regional Manager Transafe WA Forum 24 November 2014

Industry, Police, Local and State Government working together to improve road safety in Western Australia’s Mid West region

• Late 2011 - The Mid West Industry Road Safety Alliance

(MWIRSA) was formed

• September 2012 - Officially launched by the Minister for Road

Safety Liza Harvey MLA

• Modelled on existing two Industry Road Safety Alliances in the

state – South West and Pilbara regions

• Has developed into a truly Mid West Arrangement, to specifically

address the issues important to Geraldton and the surrounding region.

• The Alliance brings together main industry bodies, local and

relevant state government agencies that have a responsibility in road safety

• Role – to facilitate a regional response to the State Road Safety

Strategy Towards Zero (2008-2020)

• Share knowledge and resources to improve road safety in the

Mid West region for all road users

The Current Chair Danielle van Kampen – Sinosteel Midwest Corporation

The Issue

• Highest priority issue for the Mid West is the interaction between

trucks and light vehicles

• In the five years to 31 Dec 2012, a total of 2880 crashes
• ccurred on Mid West roads, of which 322 (11%) involved with

heavy vehicles

• In the same period 40 fatalities occurred, of which 10 involved

interactions with trucks – 25%!

• ‘Tame the Beast’ road safety educational campaign developed by

MWIRSA educating the safe overtaking of heavy vehicles on single lane roads

• Two campaigns
• The Backseat Driver
• Dave the Truckie
• Campaign ran for four weeks on GWN and Orana Cinemas in

Geraldton – 2013 & 2014 during peak holiday periods

Tame the Beast – The Backseat Driver

Tame the Beast – Dave the Truckie

Other MWIRSA ‘WINS’

• Advocate for State government funding to replace the Greenough

Bridge (2012) Road Safety Campaigns

• We Want You to Be Everlasting
• Email blast – sent to over 160 contacts ranging from

roadhouses, tourist information centres, regional tourism

• rganisations, campervan and 4WD associations
• Facebook – 428 people reached and 37 shares

Fit for the Trip Campaign

• New Fatigue Campaign

– 45 seconds and 15 seconds bookend

• Launch date – Thursday 25

September at Orana Cinema, Geraldton

• Cost of production = $22,000
• Filmed outside of Dongara, Mid

West

Fit for the Trip

• Addressed the signs of fatigue whilst driving and the remedy for fatigue

is Sleep

• Orana Cinemas – screened 25 September – 11 October 2014

(16 sessions per day)

• GWN & 7TWO – screened 26 September – 12 October 2014 (101

spots)

Fit for the Trip – Part I

Fit for the Trip – Part II

Other MWIRSA ‘WINS’

• Event - Mingenew Show
• 18 & 19 September 2014
• Showcase new campaign ‘Fit for the Trip’
• Colouring Competition
• MRWA OverSize Over Mass (OSOM) postcards/posters

• Interested in becoming a member? – Membership Packs
• Facebook – Like Us on Facebook

www.facebook/com/MWIRSA