Meet the Team Jon Hebert Nicole Gafare Corey Elsasser Elizabeth - - PowerPoint PPT Presentation

Meet the Team

Stephanie Raya Research Analyst Corey Elsasser Account Executive Nicole Gafare Social Media Specialist Jon Hebert Communications Specialist Elizabeth Robles Graphic Designer and Editor

Mission Statement

ClearComm PR is a dynamic public relations firm dedicated to providing creative and effective awareness campaigns based on comprehensive research and focus on the unique needs of every client we serve. Our passionate and skilled team of professionals can assist with everything from conception to implementation while embracing the highest standards of the industry and ensuring the

• ngoing effectiveness of every message.

Background

IAWHP is a non-profit organization dedicated to supporting worksite health

• practitioners. Offering networking opportunities, educational activities and

professional development, membership in IAWHP is a perfect fit for students and aspiring professionals in the health sciences.

SWOT

Strengths:

• Large, world-wide company
• Active on multiple social media sites
• Engaging website that displays

various benefits of IAWHP Weaknesses:

• Weak brand awareness among target

audience

• Only appeals to small percentage of

students

• Students lack full understanding of

IAWHP benefits Opportunities:

• Grow brand awareness among

college students

• Register CSUF for University Network

in IAWHP

• Strengthen social media presence

Threats:

• Decrease in membership
• Appearing irrelevant to some

students

• Competing worksite health
• rganizations such as National

Association of Worksite Health Center (NAWHC)

PEST

Political:

• Only 35 states have laws authorizing

worksite health promotion programs

• 2018 tax laws that affect nonprofits

Economic:

• Multiple low-cost membership
• pportunities
• Membership opportunities for

individual students or an entire school Social:

• Leadership opportunities on IAWHP

committees

• Members can search other members

by name, location, or specialty

• Online career services

Technological:

• IAWHP newsletters available to keep

members informed & updated

• Access to personal and professional

insurance programs

• Quarterly webinars with continuing

education credits

Research

• Majority have not heard of IAWHP
• Most students were aware of the

career opportunities in Worksite Health Promotion

Research

• Many students preferred

hands on/interaction

• Along with workshops
• Least students preferred

guidance sessions

Research

In Person Research 1. Do you have trouble finding networking opportunities for your career?

• 50/50 answers
• Recent graduates’ feedback

2. What kind of event would you be interested in attending?

• Food
• Informational booths
• Unique and more hands on
• No seminars
• No powerpoints
• Interactive

Analysis

• IAWHP is not well known within the Kinesiology Majors at CSUF
• Students do not benefit from events filled with powerpoints of information
• The importance of building awareness on IAWHP in order to bring in students

○ Key factor: Networking Opportunity

• How to attract students:

○ Free food ○ Interactive Activities ○ Raffle ○ Vendors

Research

• Although we came across many

students who were not familiar with IAWHP there was about 8.3% that were.

• Opportunity to inform students
• Majority of students were passing by
• Volunteers helped pass out flyers
• A faculty member distributed our event

through email

Opportunity Statement

IAWHP has the opportunity to increase brand awareness through direct engagement with students majoring in the health sciences while drastically increasing their online presence through regular postings on social media platforms.

Position Statements

Goals

Increase awareness of IAWHP among CSUF health science students Increase engagement on IAWHP social media platforms

Objectives

Key Publics Analysis

Primary: College students, specifically kinesiology majors Secondary: Health Science Department and Faculty, Kinesiology Club, Social Media Platforms Demographics:

• Ages 18-24

Psychographics:

• Rely heavily on the internet to receive news and

information, study, and shop

Key Messages

Primary Public: CSUF health science students Message: IAWHP is the premier organization for networking and professional support in worksite health promotion Secondary Public: Health Science Faculty Message: IAWHP can provide valuable resources to students and young professionals considering a career in worksite health promotion

Strategy

Create a public relations campaign to raise awareness of IAWHP among health science students on CSUF campus and social media users.

Tools and Tactics

Social Media:

• Daily postings targeting students and young

professionals starting two weeks prior to event

• Created Facebook event page

Traditional Media:

• Sent out media alerts to numerous local news

agencies

• Distributed and posted flyers on CSUF

campus

Tools and Tactics

Community Outreach:

• Partnered with Monster Energy Drinks
• Solicited donations from local businesses

Campus Event:

• Held event with Monster on November 14, 2018 on Tuffy Lawn
• Provided food, beverages, games and a raffle to encourage participation
• Collected names and email addresses of health science students for

IAWHP

○

Challenges

• Budget
• Weather
• Creative Input
• Social Media Access
• Narrow Scope

Media List

Calendar

Budget (Estimated)

Budget (Actual)

Evaluation

Original Goal: Our goal was to increase IAWHP awareness with health science students on campus and overall engagement on IAWHP social media platforms. Original Objectives:

• Collect 50 names and email address of health science students for IAWHP on November 14
• Drive 50% increase in page visits on IAWHP social media platforms by November 14
• Drive 50% increase in people engaged on IAWHP social media platforms by November 14
• Have at least one media outlet from Orange County area provide coverage for event.

Evaluation

Results:

• We exceeded our goal and collected 58 student names and email

addresses.

• The first week of the social media campaign resulted in 66.7% increase in

IAWHP Facebook page visits, exceeding our goal.

• The number of people engaged on IAWHP Facebook page increased

625% in the first week of the social media campaign, far exceeding our

• riginal goal.
• We did not meet our goal of having one media outlet provide coverage for

the event.

Flyers and Social Media Posts

Getting Informed

Getting Active

Raffle Winners

Our Sponsor

Thank You