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MEET CONTENT Examples of E-commerce Sites Benefits of Having a - PowerPoint PPT Presentation

MEET CONTENT Examples of E-commerce Sites Benefits of Having a Dynamic CMS Methodology Behind Tagging Efficiencies Creating Redundancy Without the Duplication of Content Auto-Generating Product Specific Meta Data


  1. MEET

  2. CONTENT • Examples of E-commerce Sites • Benefits of Having a Dynamic CMS • Methodology Behind Tagging Efficiencies • Creating Redundancy Without the Duplication of Content • Auto-Generating Product Specific Meta Data • White Hat Search Tactics That Positively Affect Search Results • Integrate Tracking to Maintain Top Notch Analytics • Practice Long Tail SEO to Increase Search Traffic • Optimizing the Check-Out Process to Avoid Shopping Cart Abandonment

  3. EXAMPLE

  4. QAA

  5. Original Amazon Website in 1995

  6. Amazon Net Sales for 2014: $88.99 Billion

  7. EBAY

  8. EBAY Pierre Omidyar, Founder 1995

  9. WAYFAIR

  10. WAYFAIR 23 million visitors a month

  11. E-commerce

  12. E-commerce

  13. SEO TIPS To Drive Traffic to Your E-commerce Site

  14. CMS Benefits of Having a Dynamic CMS

  15. CMS Failing to Plan is Planning to Fail

  16. TAGGING Creating Redundancy Without the Duplication of Content

  17. TAGGING

  18. TAGGING Start With Tagging in Mind

  19. TAGGING Methodology Behind Tagging Efficiencies

  20. TAGGING Ranking With Product Details

  21. TAGGING HigherPrecision.com carries [0.0002" Small Bore Probe for Portable Surface Roughness Tester - Part # 14-420-4]. We carry all [SPI Surface Roughness].

  22. META DATA Auto-Generating Product Specific Metadata

  23. META DATA Auto-Generating Product Specific Metadata

  24. WHITE HAT Search Tactics That Positively Affect Search Results

  25. TEN Black Hat SEO Tactics to Avoid 1. No Mirror Sites 6. Unnatural Anchor Text 2. Cloaking 7. Content Scraping 3. Keyword Stuffing 8. Article Spinning 4. Meta Tag Stuffing 9. Unnatural Links 5. Hidden Text 10. Doorway Pages

  26. ANALYTICS

  27. ANALYTICS

  28. ANALYTICS

  29. LONG TAIL

  30. LONG TAIL

  31. iTUNES

  32. LONG TAIL

  33. CONVERSION

  34. LIVE CHAT

  35. LIVE CHAT

  36. CHECK OUT

  37. 301 REDIRECT

  38. 301 REDIRECT Old URL: http://www.higherprecision.com/dial-calipers/ New URL: http://www.higherprecision.com/calipers/dial-calipers/

  39. BOTTOM LINE Increase Traffic and Conversion Rate

  40. THANK YOU MEET To Download this Presentation: http://goo.gl/0KmYWh Seth Worby seth@champinternet.com 617-517-0733, ext. 100

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