Make the Most Of Your Brands Online Presence First National Bank - - PowerPoint PPT Presentation

Make the Most Of Your Brand’s Online Presence

First National Bank Business Seminar Samantha Boyd & Scott Walker 4.27.17

Take Aways

• Are your customers finding you through online

searches?

• How do you measure up to your competitors online?
• What can you do to improve your online presence?
• Are your online marketing dollars working for you?
• Q & A

Online Presence

• Website/blog
• Online store/cart
• Social media
• Reputation management
• Digital advertising
• Directory listings
• Link sharing

SEO

• Search engine optimization

SEO TOOLS

• www.Moz.com – crawl test, backlink profile
• www.WebPageTest.org – site speed
• www.Geopeeker.com – site availability worldwide
• How pages appear on google: type

site:yourdomain

• www.AdvancedWebRanking.com – track ranking of

selected keywords over time

SEM

• Search engine marketing

SEM REMINDERS

• Conversion Tracking set up?
• Split-testing at least two ad variations?
• Negative Keywords configured?
• Have you looked at what search queries people use

when clicking through to your site?

• Facebook: are you using remarketing with the

Facebook Pixel?

• Facebook: are you using Custom Audiences?

CRO

• Conversion rate optimization

CRO TOOLS

• www.Hotjar.com - create recordings of visitor

actions on your website, and create pop-up surveys triggered by time on site, exit intent, etc.

• www.Google.com/analytics - set up goals to

determine if people are taking desired actions, then use Google Optimize to split-test variations of pages

• www.LiveChat.com – interact with users in real time

Questions

• Are your customers finding you through online

searches?

• How do you measure up to your competitors online?
• What can you do to improve your online presence?
• Are your online marketing dollars working for you?
• ?
• ?
• ?

Happy to help!

It is better to know how to learn than to know. – Dr. Seuss www.Zao525.com