Make the Most Of Your Brands Online Presence First National Bank - PowerPoint PPT Presentation

Jul 30, 2023 •156 likes •282 views

Make the Most Of Your Brands Online Presence First National Bank Business Seminar Samantha Boyd & Scott Walker 4.27.17 Take Aways Are your customers finding you through online searches? How do you measure up to your competitors

Make the Most Of Your Brand’s Online Presence First National Bank Business Seminar Samantha Boyd & Scott Walker 4.27.17
Take Aways • Are your customers finding you through online searches? • How do you measure up to your competitors online? • What can you do to improve your online presence? • Are your online marketing dollars working for you? • Q & A
Online Presence • Website/blog • Online store/cart • Social media • Reputation management • Digital advertising • Directory listings • Link sharing
SEO • Search engine optimization
SEO TOOLS • www.Moz.com – crawl test, backlink profile • www.WebPageTest.org – site speed • www.Geopeeker.com – site availability worldwide • How pages appear on google: type site:yourdomain • www.AdvancedWebRanking.com – track ranking of selected keywords over time
SEM • Search engine marketing
SEM REMINDERS • Conversion Tracking set up? • Split-testing at least two ad variations? • Negative Keywords configured? • Have you looked at what search queries people use when clicking through to your site? • Facebook: are you using remarketing with the Facebook Pixel? • Facebook: are you using Custom Audiences?
CRO • Conversion rate optimization
CRO TOOLS • www.Hotjar.com - create recordings of visitor actions on your website, and create pop-up surveys triggered by time on site, exit intent, etc. • www.Google.com/analytics - set up goals to determine if people are taking desired actions, then use Google Optimize to split-test variations of pages • www.LiveChat.com – interact with users in real time
Questions • Are your customers finding you through online searches? • How do you measure up to your competitors online? • What can you do to improve your online presence? • Are your online marketing dollars working for you? • ? • ? • ?
Happy to help! It is better to know how to learn than to know. – Dr. Seuss www.Zao525.com

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