Managing Your Online Presence For Tourism Businesses Presented by RTO 9
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. Welcome to this workshop! We have a busy morning, with a lot to cover. Today, we will talk about the following topics: ● Websites - Importance, platforms, and SEO Social Media + Paid Ads ● Introduction TripAdvisor + Google My Business ● Professional Touches ● Max Sadlowski CEO, BentoSMB Inc. Q&A ● At the end of today’s workshop, it is my hope that you all have some solid ideas on how to better manage your online business presence and feel empowered to do some more research and learning to build a great online presence for your business.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. ICEBREAKER Using your device of choice, I want you to lookup a local attraction (not your own) through whatever means you would normally look it up. Then write down the following: 1. What is it’s rating? Stars, out of 5, etc. 2. What are the next steps in your search? Are they clear in your results? 3. Are there reviews? Are those important?
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. Websites
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. Often the first or second stop for anyone searching your business online, your website is one of the most important aspects of your online presence.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. WEBSITES You might already have a website, but if you need a new site or are thinking to rebuild, take note of the tips in these slides. Website Checklist Who are your users and where are they coming from? ● What do those users expect from your site? What information are ● they looking for? What are their next steps after visiting your site? How are they ● going to interact with your business next? Does your website do everything you came up with in these ● questions?
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. EXERCISE #1 Let’s spend 10 minutes answering these questions for a business in the room. We won’t critique the site afterwards, I will leave that up to each of you as you build your own list.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. PRO TIPS We have built over 100 websites aver the last 4 years, many of which have been for small local focused businesses. Here are the pro tips that will up your game in being able to provide a better experience for your user and get more out of your investment. Use a hosted platform (PaaS) such as Weebly, Wix, ● SEO is critical to helping your search ranking. ● SquareSpace, or Shopify if you are managing Ensure you fill out those fields and ask your web yourself. If using a pro, ask them what platform developer what they do to help with SEO. they will use, how long they have worked on it, and ● Website speed is super important. Your home how they manage technical issues. page should load faster than 3 seconds. After that Ensure your site is mobile optimized. Over 60% of ● people get frustrated and potentially look web traffic is now mobile based, so it is critical your elsewhere. site is ready for those devices. Provide links to all your other online resources and ● Your home page should hit on the main things ● presence locations. Create links that allow people your users are looking for and give direct steps for to easily add google, tripadvisor and facebook what they might be looking for next. reviews. ● Hire a pro. There are a lot of developers out there, some good, some terrible. Do your research, and don’t base your decision on price.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. NEW INTERACTIONS Websites continue to evolve and how people interact via your site is changing. Here are some of the best ways to extend your site to better serve your users. Chat Bots Help Centers Social Proof Simple tools now exist to add a chat Most users prefer to find the Testimonial and reviews are bot to your site. It allows more instant information they need critical to any business. Adding communication for your users and is themselves, so give them an easy social proof to your website in preferred by more people then picking way to do this. Many platforms the form of testimonials and star up the phone. have a FA and/or help center ratings is easier then it has been that allows users to search and in the past. You can do a lot with them to find answers. preprogram responses, book Automated methods allow you meetings, and answer frequent to amalgamate multiple sources questions all without human and show them on your site interaction. instantly or with your review.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. SEARCH ENGINE OPTIMIZATION SEO is a huge buzzword, so many businesses worry about it, but do not fully understand how to manage it. Much of it is technical, so it can be daunting. Let’s look at some pieces together and shed some myths, as well as give you some tips. Understanding Search Engines When you search, most of us use Google. Why is that? It’s because we trust that Google will return the best results to us time and again, quickly. If they didn’t, we would use another service. Search engines rank content against keywords and deliver results in order. To get into that list, your content needs to be relevant to that search. The algorithms are sophisticated, so to understand them completely is not possible, but the goal is to always show the best result. When a user clicks that result and stays on the site, it tells the search engine its a good match. But if someone clicks and then leaves right away, the search engine sees it might not be a good match. THis is just one variable, but it’s important.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. SEARCH ENGINE OPTIMIZATION Technical Setup Proof Much of SEO is in technical setup. Ensuring a connection with Search engines look for ways to validate your search engines, properly formatted pages, meta tags, content is legitimate. Backlinks are a major player structured data, and many other areas are things that need to in that validation, showing other domains have be setup by an expert. The content that goes in here can be endorsed your content. managed, but the technical implementation is important. Speed Many platforms handle some of this for you though. If your site is slow, your SEO will be slow as well. Content Your site should be optimized for speed, specially on mobile. While meta, titles, and structured content is still important, Hacks search engines are placing a higher importance on the actual content of the page. There are many ways to try and spoof the search Having content that aligns with your brand and the topic is algorithms, but they don’t last long and can result critical. Images and video also help with delivering a richer in blacklisting of your domain, so don’t do it. It’s result, so they get ranked higher. not worth it.
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. SEARCH ENGINE OPTIMIZATION 1. Speed - Your site needs to be fast. Remove 6. Unique Titles and Descriptions - Every page anything that may slow down your site that isn’t needs a title and description, and this should be critical unique and relevant for each page. 2. Links - While backlinks are important, forward links 7. Watch Your URLs - These should be readable and are important as well. Link to other trusted and not contain stop words. Use hyphens, not relevant sources of content related to your content. underscores. 3. Create For Humans - Old SEO was for bots, but the 8. Use Social Media - Social media links count bots are smart now. Focus on creating sites that are towards backlinks, and popular profiles linking to your for humans. content have been shown to increase SEO. 4. Encourage Backlinks - These are critical to SEO 9. Image Alt Tags - Make sure you add them, and use success, so set up a strategy to promote others linking the right keywords to ensure your content is to your site, your blogs, and your content. represented. 5. Get Google Analytics - It’s super easy to install, and 10. Unique Content - Create and publish unique it’s important to understanding your site traffic. It also content on a regular basis. proves some legitimacy to Google. Source: https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC. Social Media + Paid Ads
ONLINE PRESENCE FOR TOURISM BUSINESSES - RTO 9 BENTOSMB INC.
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