Online Success!!! Why is it important to my Business? How do I - - PowerPoint PPT Presentation

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Online Success!!! Why is it important to my Business? How do I - - PowerPoint PPT Presentation

Nov 17, 2022 572 likes •1.01k views

Online Success!!! Why is it important to my Business? How do I achieve an optimal presence online? Identify your online purpose Is your online presence for educational purposes or for marketing? (Positive Return on Investment) Why Online

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Why is it important to my Business? How do I achieve an optimal presence online?

Online Success!!!

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Is your online presence for educational purposes

  • r

for marketing? (Positive Return on Investment)

Identify your online purpose

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  • 1. Increase Revenue!
  • 2. Decrease costs!
  • 3. Increase Profitability! (Plan)

How? Getting the word out: WHY YOU? How? Eliminating marketing that just doesn’t fit.

How? 1. + 2. = $$$

Why Online Matters

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What do people find?

  • 1. Website / Mobile

Tip: As of April 21st, 2015 Google

will penalize websites that are not mobile friendly!

  • 2. REVIEWS

Tip: Reviews are organic therefore

they are placed higher in search results!

http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html?m=1
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SLIDE 5 https://www.google.com/search?q=dentists+san+luis+obispo&oq=dentists&aqs=chrome.1.69i57j0j69i58j69i65j0l2.3094j1j4&sourceid=chrome&ie=UTF-8
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Social Media! FACEBOOK, Google, Twitter, Linkeden, Pintrest, Instagram, and over 100 other social media platforms.

Fact: Facebook alone has over 4 BILLION

  • users. Over 200,000 pages exist in the San Luis

Obispo County alone.

Fact: Yelp is not only considered the top

review platform on the net but also in the top 5 of social media platforms

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Let’s Talk Website..

  • Mobile Friendly (click to call,

click to maps)

  • Clean and easy on the eyes..

(too busy with content will distract clients to your over-all message)

  • SEO (Search Engine

Optimization)

https://developers.google.com/speed/pagespeed/insights/

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SLIDE 8 http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html?m=1
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Business Websites

  • No longer Necessary: Educational

videos -

  • Necessary: Videos! - Use

engagement videos for entertainment… Puppies and babies (YouTube)

  • Bad idea to use photos that are not

yours… Upgrade your site for next to nothing by importing your office photos, staff photos, and community photos.

  • LINKS and Directions - CONTENT

OVER LOAD!

  • TIP: YouTube has great

FREE videos. YouTube is FREE

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What’s wrong with this site?

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SEO

(search engine optimization)

  • On-site SEO (this is done by

your webmaster: tags, links

  • ut, headers, content, etc..)
  • Off-site SEO (citation claiming)
  • Off-site SEO (Social Media)

SPEED MATTERS!

https://developers.google.com/speed/pagespeed/insights/

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Over 90% of the business goes to the top 3 listed in Google on page 1. 7 Pack

(Google plus/ business page)

https://www.google.com/search?q=pizza+santa+maria&oq=pizza+santa+maria&aqs=chrome..69i57j0l5.4181j1j7&sourceid=chrome&ie=UTF-8

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Today Google looks like this! What are people seeing?

http://fattessantamaria.com/

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REVIEWS!

Tip: Claim ALL of them. There are over 300 business sites available and most of them are FREE!!!

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http://www.youtube.com/watch?v=V6u9yXUQycE

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A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue!

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Do you think Yelp is important yet?

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1) Your business name and BRAND 2) Address 3) Links 5) Hours 4) Photos 6) Details 7) About Business

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How do I get more reviews?

  • Reach out to previous
  • customers. Email with link to

review page or review request.

  • Build a ‘Cheat Sheet or

Business review card’. Use QR codes! FREE

  • Links on your website and

social media

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PAY FOR A REVIEW!

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LETS TALK FILTERS

Pulling Good reviews out of the filter! 1) increase page views 2) increase check-ins 3) increase VALID prime Yelpers to leave a review 4) Engage your Yelpers

Oops! Increasing your reviews into the filter.. “Trust-o-Matic”

http://www.youtube.com/watch?v=PniMEnM89iY

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Algorithm? Good GOD what is that?

OH.. An Algorithm is ... Let

me tell you. In mathematics and computer science, an

algorithm is a step-by-step procedure for calculations. Algorithms are used for calculation, data processing, and automated reasoning. Types: Numerical analysis is the area of mathematics and computer science that creates, analyzes, and implements algorithms for solving numerically the problems of continuous mathematics. Explore: Numerical analysis Machine learning algorithms can be organized into a taxonomy based on the desired outcome of the algorithm or the type of input available during training the machine . Explore: Machine learning For specific optimization problems and problem instances, other optimization algorithms may be more efficient than genetic algorithms in terms of speed of convergence. Explore: Mathematical optimization, Genetic algorithm .... BLAH BlAH BlAH BLAH

All I wanted was a pizza..

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Quality Yelpers + Quality Reviews = POSTED!

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YELP Q & A

  • Advertising on Yelp… Should I?
  • Flagging? (Tell your Story)
  • What if a review is clearly

inaccurate, what do I do?

WHAT NOW

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Now that I have captured my Yelp and my reviews whats next?

  • Link reviews to your

website!

  • Link reviews to your

Facebook business page

  • Link reviews to Google,

Twitter, etc.

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Facebook does take time to maintain and build... Still the most inexpensive service to have and the MOST expensive not to have.

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Content + Reviews = Engagement Community Photos Office info Cartoons Educational Holidays Don’t do this!

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Natural

  • rganic

reach! Not only reviews but related content to engage clients and develop relationships that lead into referrals.

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Facebook provides Apps! USE THEM

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1) Claim your Yelp business page 2) Build your business page with pictures, content, links, and LIKES’ 3) Claim your Facebook Fan page 4) Add Yelp buttons for reviews and links directly to your Facebook Fan page 5) Add links to your website guiding customers YOUR Yelp page and Facebook Fan page 6) GET mobile friendly... using a mobile device to capture reviews directly to your website/Yelp/Facebook...

That’s it!

GET started today check list...

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What are you spending

  • n your marketing

efforts?

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A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue! OR a one-star decrease in Yelp rating can lead to a 5-20 percent decrease in revenue!

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Cost of doing SMART business = 0. If your not doing this your competitor is....

Harvard Business School study shows the EACH additional Star on Yelp increases Revenue by 5%-9% http://roiplugin.wpquicksites.com/roi/

http://harvardmagazine.com/2011/10/hbs-study-finds-positive-yelp-reviews-lead-to-increased-business

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You can do this Today!

Check your website to see if it’s Google mobile compliant Business Listings Report Get connected with Social Media

NO COST!!!

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HOW MUCH SHOULD I PAY?

  • Websites should be a one time

build with a maintenance package… $500-$1500

  • SEO - SEO on-site can be

costly and effective. SEO companies charge $120 per

  • hour. ($200-$1000s monthly).

Use off-site first. Off-site SEO can be FREE!!!

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$5 per Citation $5 x 200 = $1000 Citations 200 =$300 Citations 50 =$499

Annually!

40-80 hours of your time. (50 Business Directories)

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Call for Price: Set-up $500-$2000 ($599per month) Does not include Social Media postings!

Call for Price: Set-up $ - six month contract ($299-$1000 PLUS per month) Limited social media, DIY platform…

Price: Set-up $199 - *$399 ($59-*$399 per month) *Full Facebook postings, and marketing…

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(805) 202-2368

Econcept Inc. 107 Nelson St. Arroyo Grande Ca, 93420