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Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

• A weekly community update program that utilizes a

quirky writing style.

• TRT is around 2 minutes.
• Written/Shot/Edited by Scott
• Hosted by Chelsey Aprill,

City of Allen Marketing Specialist

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

• A weekly community update program that utilizes a

quirky writing style.

• TRT is around 2 minutes.
• Written/Shot/Edited by Scott
• Hosted by Chelsey Aprill,

City of Allen Marketing Specialist

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Format

• Host introduces show.
• Pitch to first topic.
• First topic graphic or broll/text.
• Repeat 4 times.
• Close show by promoting website & social media

accounts.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Format

• Host introduces show.
• Pitch to first topic.
• First topic graphic or broll/text.
• Repeat 4 times.
• Close show by promoting website & social media

accounts.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

Format

• Host introduces show.
• Pitch to first topic.
• First topic graphic or broll/text.
• Repeat 4 times.
• Close show by promoting website & social media

accounts.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

Format

• Host introduces show.
• Pitch to first topic.
• First topic graphic or broll/text.
• Repeat 4 times.
• Close show by promoting website & social media

accounts.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

Format

• Host introduces show.
• Pitch to first topic.
• First topic graphic or broll/text.
• Repeat 4 times.
• Close show by promoting website & social media

accounts.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

Sample Welcome to America’s favorite government news show, The New News. I’m your host Chelsey, but there are some who call me…Kim. First up, the ballots were cast and I’m happy to announce there were no reports of any hanging chads.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Monday

• Marketing Team meets to identify important topics to

cover during the week.

• Chelsey & Scott choose five of these topics for

The New News.

• Scott writes the script & gets approval.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Tuesday

• Shoot with Chelsey in ACTV Studio.
• Do any re-shoots, if necessary.
• Begin editing the episode.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Wednesday

• Finish edits.
• Make any changes, if necessary.
• Get final approval.
• Make the episode public.
• Sit back & watch the views/likes/subs roll in.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Wednesday

• Finish edits.
• Make any changes, if necessary.
• Get final approval.
• Make the episode public.
• Sit back & watch the views/likes/subs roll in.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Fundamentally important is the information.
• However, the info is presented in a quirky way.
• Lots of pop culture references.
• G-rated jokes.
• Some word play, puns and tongue twisters.
• It’s OK for the host to be a little weird.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

The Script

• Research each topic.
• Google is the co-writer.
• I do lots of word association exercises.
• I also brainstorm with Chelsey.
• Most difficult is actually the monitor titles.

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The New News

Results

• Lots of positive feedback.
• Very timely info.
• Nominated for a Lone Star Emmy*

*It didn’t win. That’s OK, it’s just nice to be nominated. Actually though, we were robbed, IMO.

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

The New News

Results

• Lots of positive feedback.
• Very timely info.
• Nominated for a Lone Star Emmy

(It didn’t win. That’s OK, it’s just nice to be nominated. Actually though, we were robbed, IMO).

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

Stop The Grinch!

Origin

• YEARS in the making.
• Stars finally aligned.
• Script written in the style of Suess.
• Created a crude storyboard.
• Shot in one morning.
• Grinch: Kevin Lewis, ImaginaryFX.com

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)

Stop The Grinch!

Origin

• YEARS in the making.
• Stars finally aligned.
• Script written in the style of Suess.
• Shot in one morning.
• Grinch: Kevin Lewis, ImaginaryFX.com

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

Stop The Grinch!

Origin

• YEARS in the making.
• Stars finally aligned.
• Script written in the style of Suess.
• Shot in one morning.
• Grinch: Kevin Lewis, ImaginaryFX.com

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

Stop The Grinch!

Origin

• YEARS in the making.
• Stars finally aligned.
• Script written in the style of Suess.
• Shot in one morning.
• Grinch: Kevin Lewis, ImaginaryFX.com

Scott Evans

Tit City of Allen Video Producer Allen City Television (ACTV)

The End

sevans@cityofallen.org YouTube.com/AllenCityTV AllenTV.org Thank you for having me!

Scott Evans

City of Allen Video Producer Allen City Television (ACTV)