www.tailordigital.co Achieving success online Most businesses - - PowerPoint PPT Presentation

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tailordigital co achieving success online
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www.tailordigital.co Achieving success online Most businesses - - PowerPoint PPT Presentation

Sep 05, 2023 111 likes •691 views

www.tailordigital.co Achieving success online Most businesses struggle with growth online . We have a process that guides you through a proven framework so you can increase your revenue and views online . Businesses, their owners and digital

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www.tailordigital.co

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Achieving success online

Most businesses struggle with growth online. We have a process that guides you through a proven framework so you can increase your revenue and views online. Businesses, their owners and digital marketing professionals want to grow their digital channels and sales online, but have been blocked by too much competition, a lack of visibility online or conversion issues. Lifestyle brands and the people who manage them are frustrated. As Digital Marketing experts who have experience the daily changes in digital marketing rules, we understand. We will show you the plan that has worked for us for over 6 years of managing the digital channels of our clients, that can clear the path for you to achieve your business success.
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Struggling?

Once we have created your Tailored Strategy, we know that we’re the best people to help you with
  • ur proven framework, we have used time and
time again for proven results. Our team works in the following digital marketing areas to help you succeed online. The most cost effective way to be seen
  • nline for brand awareness activities or
deliver instant sales results. Conversion is rarely thought about so when we build websites we build them ready to make sales or generate leads. Play the long game and guarantee regular traffic from the right prospects with our guaranteed SEO plan. Need amazing content for posting on social media or your website? Produce images that will stand the test of time. With over 70 million views on our content, we know great video content. Let us help you create content that people will want to watch. Need to throw the party of the year? After being on every VIP list, we know what makes a celebration truly memorable. It’s PR for the 21st century. Get your product into the hands of the most influential digital personalities. Our team are the experts in their field. With our internal software we can establish where your competition is getting their traffic and how you can beat them.
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+ Social Media - what's the fuss all about + What platforms are people playing on now + How many hours do you spend on social media + Statistics about your target market + Digital Marketing 101 + What social media platforms do YBR Franchises play in

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+ Instagram and why you need it + Influencer Marketing + Blog Posts why this is should be on your must do list + How social media can influence you + How does it all connect together

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TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS

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UNIQUE MOBILE USERS SINCE JAN 2017 ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 ACTIVE SOCIAL MEDIA USERS SINCE JAN 2017 INTERNET USERS SINCE JAN 2017

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Percentage of Australian social media users (17 million) FACEBOOK INSTAGRAM SNAPCHAT TWITTER LINKEDIN PINTEREST GOOGLE+

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  • f people access social media every day

check social media over 5 times per day

  • f consumers are more like to trust a brand if they

interact positively on social media

  • f small and medium business have a social media

presence

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YBR.com.au Website Traffic

(January-June 2018)

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Facebook Age Distribution

(January 2018)

Instagram Age Distribution

(January 2018)

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  • f Victorian branches have Facebook Business pages

have an Instagram are not posting on Instagram on a consistent schedule are not posting their Instagram content to Facebook

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We know digital. We know lifestyle. Digital Marketing 101

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We know digital. We know lifestyle. Digital Marketing 101

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We know digital. We know lifestyle. Digital Marketing 101

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We know digital. We know lifestyle. Digital Marketing 101

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We know digital. We know lifestyle. Digital Marketing 101

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We know digital. We know lifestyle. Digital Marketing 101

Views on Facebook Likes on Facebook Comments Shares on Facebook

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SLIDE 27 Graphic source: Salesforce

Get that t audience data! a!

Any cheap way to get people clicking to your website or social media

Keep them intere rested ted

Provide interesting content and educate.

Get ready for a sale!

They love you and are ready to buy.

Sit back and enjoy

Your audience is converting – what joy!
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Let’s talk about it.

200m

MONTHLY ACTIVE USERS

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Let’s talk about it.

1.6b

POSTS LIKED DAILY

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Let’s talk about it.

50m

NEW USERS IN THE LAST SIX MONTHS

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Let’s talk about it.

57%

ACCESS INSTAGRAM DAILY

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Let’s talk about it.

15%

HIGHER ENGAGEMENT THAN FACEBOOK

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Let’s talk about it.

163%

GROWTH IN BRANDS WITH OVER 100K FOLLOWERS IN 24 MONTHS

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Let’s talk about it.

60X

THE RATE VISUAL DATA IS PROCESSED BY THE BRAIN COMPARED TO TEXT

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How to: Instagram

GET A BUSINESS PROFILE

  • Contact Button
  • Analytics
  • Instagram Ads
  • Algorithm
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How to: Instagram

POST CONSISTENTLY ENGAGE WITH OTHER USERS!

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How to: Instagram

USE HASHTAGS

#yellowbrickroad #finance #financialplanning #wealth #wealthgeneration #money

  • Hashtag in the first comment – not post
  • 30 is your maximum – use them all
  • Do not repeat the same over and over again,

change them up

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POST LOW QUALITY IMAGERY

Your potential customers will subconsciously relate your quality of image to quality of service.

How to: Instagram

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How to: Instagram

IRRELEVANT CONTENT

It is really important to post images that

  • nly direct to your business.
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How to: Instagram

FORGET TO POST COPY

Copy is another way to engage your audience. Find the voice of you franchise , whether it be cheeky, polished or factual and try to feature a CTA.

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How to: Instagram

BE TOO REPETITIVE

Before actioning your Instagram strategy, decide what you are going to post.

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How to: Instagram

BE ADVERTORIAL

Be clever about how you advertise to your audience.

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+ Boost SEO (Search Engine Optimisation) + Create shareable content + Be an expert in your area, impart knowledge + Differentiate yourself from the competition

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This presentation is available to download for the next 24 hours at www.tailordigital.co/YBR