Statement More than a tagline Introduction to the brand 2 Brand - - PowerPoint PPT Presentation

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Statement More than a tagline Introduction to the brand 2 Brand - - PowerPoint PPT Presentation

Feb 07, 2024 410 likes •764 views

Make Your Missouri Statement More than a tagline Introduction to the brand 2 Brand identity Make Your Missouri Statement Content Visual identity Citizen Personality Voice Logos Colors Fonts Photos _____ Tagline 4 Brand website

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Make Your Missouri Statement

More than a tagline

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SLIDE 2

Introduction to the brand

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Brand identity

Make Your Missouri Statement

Content

Personality Voice Citizen _____

Visual identity

Logos Colors Fonts Photos

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SLIDE 4

Tagline

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SLIDE 5

Brand website

www.brand.missouristate.edu

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Audience and messaging

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SLIDE 7

Related website sections

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Personality: pragmatic and optimistic

  • Energized and motivated.
  • Actively seeking to apply hard

work and skill to address society’s needs

  • Reflecting the innate nature of

the students of Missouri State

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Personality: engaged and tenacious

  • High-achieving individuals
  • Fearlessly pursuing new ways

to learn, grow and succeed

  • Representing the drive and

commitment to being active contributors to society

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Personality: genuine and grounded

  • Sincere and values-driven
  • Rooted in a strong foundation
  • Speaking to Missouri State’s

strong and long-lasting heritage

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Primary

  • Prospective students
  • Campus community

Secondary

  • Potential community and

industry leaders

  • Influential leaders

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Audiences

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SLIDE 12

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Visual identity

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SLIDE 18

Related website section

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SLIDE 19

Color palette

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Licensed fonts

Licensed fonts reserved for professional designers

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SLIDE 21

General fonts

Recommended for Word, PowerPoint, etc.

HEADLINES

Georgia

BODY COPY

Arial

CALLOUTS

Impact

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SLIDE 22

Web fonts

  • Web fonts will be incorporated

into standard website templates

  • General user fonts may be

substituted on vendor websites and mobile applications

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Primary logos

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Standardized unit logos

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Brand mark

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Video bumpers

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Pride icons

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Deconstructed frames

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Foundation bars

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Assets

  • Abridged guide
  • Badge template
  • Color palette
  • Digital stationery
  • Email signature
  • Fonts
  • Foundation bars
  • Introductory text
  • Logos
  • Note cards
  • Photography
  • Posters
  • PowerPoint

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  • Pride icons
  • Social media kits,

hashtags

  • Video bumpers, bugs
  • Wallpapers
  • Web templates
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SLIDE 35

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