Vision Statement Vision Statement It has two parts: 10-to-30 year - - PowerPoint PPT Presentation

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Vision Statement Vision Statement It has two parts: 10-to-30 year - - PowerPoint PPT Presentation

Vision Statement Vision Statement It has two parts: 10-to-30 year audacious goal Vivid descriptions of what it will be like to achieve the goal (BHAG). Vision Statement It involves such questions as: Does it get our juices flowing?


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SLIDE 1

Vision Statement

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SLIDE 2

Vision Statement

It has two parts:

  • 10-to-30 year audacious goal
  • Vivid descriptions of what it will be like to

achieve the goal (BHAG).

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SLIDE 3

Vision Statement It involves such questions as:

  • Does it get our juices flowing?
  • Do we find it stimulating?
  • Does it spur forward momentum?
  • Does it get people going?
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SLIDE 4

Vision Statement

  • Should be so exciting in its own right that

it would continue to keep the district motivated even if the leaders who set the goal disappeared

  • It requires a certain level of unreasonable

confidence and commitment

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SLIDE 5

Big, Hairy, Audacious Goal (BHAG)

  • It conveys concreteness – something visible,

vivid, and real

  • It involves a time yet unrealized – with its

dreams, hopes, and aspirations

  • Clear and compelling, serves as a focal point of

effort, and acts as a catalyst for team spirit

  • It has a clear finish line, so the district can

know when it has achieved the goal

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SLIDE 6

Big, Hairy, Audacious Goal (BHAG)

  • A BHAG is tangible, energizing, highly focused
  • People get it right away; it takes little or no

explanation

  • Requires 10-to-30 years of effort to complete
  • Should not be a sure bet – it will have perhaps

a 50% to 70% probability of success

  • The district must believe that it can reach the

goal anyway

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SLIDE 7

Big, Hairy, Audacious Goal (BHAG)

  • A BHAG should require extraordinary effort and

perhaps a little luck

  • Mission – Star on the horizon to be chased

forever; BHAG – Mountain to climbed, once the you reach the summit, you move on to another mountain

  • Three broad categories – target BHAGs,

role-model BHAGs, and Internal- transformational BHAGs

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SLIDE 8

Big, Hairy, Audacious Goal (BHAG) Target BHAGS

  • NASA (1960s) – Moon Mission
  • Citicorp (1915) – Become the most powerful,

the most serviceable, the most far-reaching world financial institution that has ever been

  • Ford (1900s) – Democratize the automobile
  • Sony (1950s) – Become the company most

known for changing the worldwide poor quality image of Japanese products

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SLIDE 9

Big, Hairy, Audacious Goal (BHAG) Role Model BHAGs

  • Stanford (1940s) – Become the Harvard of

the West

  • Giro Sport Design (1986) – Become the

Nike of the cycling industry

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SLIDE 10

Big, Hairy, Audacious Goal (BHAG) Internal-transformational BHAGs

  • General Electric (1980s) – Become

number one or number two in every market we serve and revolutionize this company to have the strengths of a big company combined with the leanness and agility of a small company

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SLIDE 11

Big, Hairy, Audacious Goal (BHAG) Internal-transformational BHAGs

  • Computer Support Division of a computer

products company (1989) – Transform this division from a poorly respected internal products supplier to one of the most respected, exciting, and sought-after divisions in the company

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Big, Hairy, Audacious Goal (BHAG)

Questions?

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Vivid Descriptions

  • A vibrant, engaging and specific

description of what it will be like to achieve the BHAG

  • It translates the vision from words into

pictures, creates an image that people can carry around in their heads

  • We’re sitting here in 20 years; what would

we love to see?

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SLIDE 14

Vivid Descriptions

  • What should the district look like?
  • What should it feel like to students of the

district?

  • What should it feel like to employees of

the district?

  • What should the district have achieved?
  • What would a major magazine article say

about the district 20 years from now?

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SLIDE 15

Vivid Descriptions Ford (1900s)

  • Build a motor car for the great multitude
  • It will be so low in price that no man

making a good salary will be unable to

  • wn one and enjoy with his family the

blessing of hours of pleasure in God’s great open spaces

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Vivid Descriptions Ford (1900s)

  • When I’m through, everybody will be able

to afford one, and everyone will have one

  • The horse will have disappeared from our

highways, the automobile will be taken for granted

  • We will give a large number of men

employment at good wages

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SLIDE 17

Vivid Descriptions Computer Support Division of a computer products company

  • Both employees and customers will feel

that our division has contributed to their life in a positive way

  • We will be respected and admired by our

peers

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SLIDE 18

Vivid Descriptions

  • Our solutions will be actively sought by

the end-products division, who will achieve significant product “hits” in the marketplace largely because of our technical contribution

  • We will have pride in ourselves
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Vivid Descriptions

  • The best and up-and-coming people in the

company will seek to work in our division

  • People will give unsolicited feedback that

they love what they are doing

  • Our own people will walk on the balls of

their feet and will willingly work hard because they want to

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SLIDE 20

Vivid Descriptions Sony (1950s)

  • We will create products that become

pervasive around the world

  • We will be the first Japanese company to

go into the U.S. market and distribute directly

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SLIDE 21

Vivid Descriptions Sony (1950s)

  • We will succeed with innovations that U.S.

companies have failed at – such as the transistor radio

  • Fifty years from now, our brand name will

be as well known as any in the world and will signify innovation and quality that rival the most innovative companies anywhere

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Vivid Descriptions Sony (1950s)

  • “Made in Japan” will mean something

fine, not something shoddy!

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SLIDE 23

Vision Statement

Questions?

Reference: Building Your Company’s Vision by James C. Collins and Jerry I. Porras, September-October 1996