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M O L S O N C O O R S B R E W I N G C O M PA N Y B A R C L AY S B A C K TO S C H O O L C O N F E R E N C E S E P T E M B E R 4 , 2 0 1 4 1 PETER SWINBURN, PRESIDENT & CEO PETER SWINBURN, PRESIDENT & CEO MOLSON COORS BREWING


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SLIDE 1

M O L S O N C O O R S B R E W I N G C O M PA N Y B A R C L AY S B A C K TO S C H O O L C O N F E R E N C E

S E P T E M B E R 4 , 2 0 1 4

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SLIDE 2

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PETER SWINBURN, PRESIDENT & CEO MOLSON COORS BREWING COMPANY PETER SWINBURN, PRESIDENT & CEO MOLSON COORS BREWING COMPANY

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SLIDE 3

This presentation includes estimates or projections that constitute “forward-looking statements” within the meaning

  • f the U.S. federal securities laws. Generally, the words “believe,” "expect,” "intend,” "anticipate,” “project,” “will,”

and similar expressions identify forward-looking statements, which generally are not historic in nature. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company’s historical experience, and present projections and expectations are disclosed in the Company’s filings with the Securities and Exchange Commission (“SEC”). These factors include, among others, impact of competitive pricing and product pressures; health of the beer industry and our brands in

  • ur markets; economic conditions in our markets; pension plan costs; availability or increase in the cost of

packaging materials; our ability to maintain manufacturer/distribution agreements; our ability to implement our strategic initiatives, including executing and realizing cost savings; our ability to successfully integrate our Central Europe business; changes in legal and regulatory requirements, including the regulation of distribution systems; increase in the cost of commodities used in the business; our ability to maintain brand image, reputation and product quality; our ability to maintain good labor relations; changes in our supply chain system; additional impairment charges; the impact of climate change and the availability and quality of water; risks relating to

  • perations outside North America; success of our joint ventures; lack of full-control over the operations of

MillerCoors; and other risks discussed in our filings with the SEC, including our Annual Report on Form 10-K for the year-ended December 31, 2013, which are available from the SEC. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. We do not undertake to update forward-looking statements, whether as a result of new information, future events or

  • therwise.

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FORWARD LOOKING STATEMENT FORWARD LOOKING STATEMENT

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LAST YEAR TO THIS YEAR – KEY TAKEAWAYS LAST YEAR TO THIS YEAR – KEY TAKEAWAYS

  • Investing behind core brands
  • Driving share in above premium
  • Delivering value-added innovation
  • Commercial excellence
  • Cost reductions

BRAND-LED PROFIT GROWTH

  • Capital expenditure driving efficiencies
  • Working Capital improvements

CASH GENERATION

  • Disciplined cash use
  • Return-driven criteria
  • Short-term priority: deleverage

CASH AND CAPITAL ALLOCATION Profit After Capital Charge (TSR) TOTAL SHAREHOLDER RETURN

  • Gaining traction against our commercial strategy
  • Continue to improve the efficiency of our operations
  • Strategic discipline driving improved financial performance
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SLIDE 5

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STRONG PERFORMANCE DURING TOUGH TIMES STRONG PERFORMANCE DURING TOUGH TIMES

  • Generated more than $860 million in synergies and cost savings

since 2008

  • Increased underlying free cash flow generation by nearly 76%
  • To $892 million in 2013, from $508 million in 2008
  • Grown underlying EBITDA every year since 2008
  • Increased underlying after-tax profit since 2008 at a compound annual

rate of nearly 8%

  • Increased our quarterly dividend by 16 percent in 2014
  • Adopted dividend payout ratio target
  • Turned Coors Light into one of the fastest growing global brands
  • Built powerful craft portfolios in the US, Canada and Europe
  • Expanded global footprint of brand portfolio
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SLIDE 6

1 Does not include underlying operating losses for Corporate and MCI. Totals may not sum due to rounding.

Non GAAP underlying income is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website. 6

MOLSON COORS OVERVIEW MOLSON COORS OVERVIEW

46% 36% 14% 4% Worldwide Beer Volume 44% 28% 26% 2% Net Sales 48% 18% 34% Underlying Operating Income1

INTERNATIONAL MARKETS EUROPE CANADA UNITED STATES

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SLIDE 7

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CONTEXT – IMPROVING ECONOMIES IN OUR CORE MARKETS CONTEXT – IMPROVING ECONOMIES IN OUR CORE MARKETS

GDP – Real Change % (Per Annum) Recorded Unemployment %

(7.0) (5.0) (3.0) (1.0) 1.0 3.0 5.0 7.0 2008 2009 2010 2011 2012 2013 2014F 2015F 2016F

USA CANADA UNITED KINGDOM BULGARIA CROATIA CZECH REPUBLIC SERBIA

2008 2009 2010 2011 2012 2013 2014F 2015F 2016F

Source: EIU (The Economist Intelligence Unit), May 2014 GDP = Gross Domestic Product

0.0 5.0 10.0 15.0 20.0 25.0 2008 2009 2010 2011 2012 2013 2014F 2015F 2016F

USA CANADA UNITED KINGDOM BULGARIA CROATIA CZECH REPUBLIC SERBIA

2008 2009 2010 2011 2012 2013 2014F 2015F 2016F

  • Improving GDP trends in North America, slower in Europe
  • Employment outlook improving across most markets
  • Growing consumer confidence
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SLIDE 8

CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH

CONTEXT -- RAPIDLY CHANGING CONSUMER DYNAMICS CONTEXT -- RAPIDLY CHANGING CONSUMER DYNAMICS

  • Fewer beer–only drinkers
  • Demand for more innovation

in beer

  • Growing interest in craft
  • Brand marketing requires more

two-way engagement with consumers online

  • Greater consumer interest in

corporate social responsibility

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SLIDE 9

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GROWTH STRATEGY ALIGNED WITH THESE TRENDS GROWTH STRATEGY ALIGNED WITH THESE TRENDS

  • Investing behind core brands
  • Driving share in above premium
  • Delivering value-added innovation
  • Commercial excellence
  • Cost reductions

BRAND-LED PROFIT GROWTH

  • Capital expenditure driving efficiencies
  • Working capital improvements

CASH GENERATION

  • Disciplined cash use
  • Return-driven criteria
  • Short-term priority: deleverage

CASH AND CAPITAL ALLOCATION

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SLIDE 10

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BRAND-LED GROWTH ENABLERS BRAND-LED GROWTH ENABLERS

DRIVING SHARE IN ABOVE PREMIUM DRIVE COST SAVINGS AND COMMERCIAL EXCELLENCE DELIVERING VALUE ADDED INNOVATION INVESTING BEHIND CORE BRANDS

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SLIDE 11

CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH

INVESTING BEHIND CORE BRANDS INVESTING BEHIND CORE BRANDS

  • Core brands account for nearly

70% of total volume

  • Strong brand positions in the most

profitable beer markets

  • The US premium light category is

6x larger than the craft category

  • US - Coors Light (#2) and Miller Lite (#4)
  • Canada - Coors Light (#2) and Molson

Canadian (#3)

  • Carling - UK’s #1 selling beer
  • All of our leading brands across Central

Europe are premium, most #1 or #2

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CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH

DRIVING SHARE IN ABOVE PREMIUM DRIVING SHARE IN ABOVE PREMIUM

  • Tenth and Blake is the leading craft

brewer in the US

  • Blue Moon is the largest craft brand

in US

  • Leinenkugel’s the fifth-largest craft

brand in US

  • Canada above premium portfolio

captures more than 26% of the overall segment (*)

  • Doom Bar is largest on-premise cask

ale in the UK

  • UK craft portfolio growing at over 25%

per year

  • Continued strength of Staropramen

across Europe

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* Excludes the Modelo brands in Canada

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SLIDE 13

CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH

DELIVERING VALUE ADDED INNOVATION DELIVERING VALUE ADDED INNOVATION

  • A leader in the industry
  • Creates brand loyalty
  • Attracts new drinkers
  • Builds excitement in the category
  • Delivered 5.8% of NSR in 2013
  • On-target for nearly 7% of

2014 NSR

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SLIDE 14

CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH 14

PERFORMANCE IS UNDERPINNED BY COMMERCIAL EXCELLENCE PERFORMANCE IS UNDERPINNED BY COMMERCIAL EXCELLENCE

CONSISTENT GLOBAL FRAMEWORK CAPABILITIES

Management and People Global Standard Technology Commercial Excellence Academy

ENABLERS PILOT AREA: OUTCOMES

Field Sales Management Revenue Management UK: VOLUME IMPROVEMENT CANADA: VOLUME IMPROVEMENT +6.5% -- Distribution vs. Control +18% -- Brilliant Execution +6 calls/day -- Call Coverage +2.2% -- Distribution vs. Control +14% -- Brilliant Execution +4 calls/day -- Call Coverage

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FINANCIAL UPDATE: GAVIN HATTERSLEY, CFO MOLSON COORS BREWING COMPANY FINANCIAL UPDATE: GAVIN HATTERSLEY, CFO MOLSON COORS BREWING COMPANY

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SLIDE 16
  • Investing behind core brands
  • Driving share in above premium
  • Delivering value-added innovation
  • Commercial excellence
  • Cost reductions

BRAND-LED PROFIT GROWTH

  • Capital expenditure driving

efficiencies

  • Working capital improvements

CASH GENERATION

  • Disciplined cash use
  • Return-driven criteria
  • Short-term priority: deleverage

CASH AND CAPITAL ALLOCATION

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DRIVING TOTAL SHAREHOLDER RETURN WITH PACC MODEL DRIVING TOTAL SHAREHOLDER RETURN WITH PACC MODEL

Profit After Capital Charge (TSR)

TOTAL SHAREHOLDER RETURN

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SLIDE 17

$441 $541 $646 $642 $719 $794 $821 $865 $865 $359 $437

$0 $200 $400 $600 $800 2005 2006 2007 2008 2009 2010 2011 2012 2013 1H'13 1H'14 ($millions)

MCBC Underlying Pretax Income (*)

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UNDERLYING EARNINGS GROWTH IN TOUGH TIMES… UNDERLYING EARNINGS GROWTH IN TOUGH TIMES…

* Non-GAAP underlying pretax income is calculated by excluding special and other non-core items from the nearest U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website.

Pretax income growth over the past 8 years totaled 96%

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SLIDE 18

$1,106 $1,100 $1,091 $1,127 $1,212 $1,267 $1,398 $1,469 $667 $727

$0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 2006 2007 2008 2009 2010 2011 2012 2013 1H'13 1H'14 ($millions)

Underlying EBITDA1

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…AND STEADY, STRONG, GROWING EBITDA …AND STEADY, STRONG, GROWING EBITDA

1 Non-GAAP underlying EBITDA (Earnings before interest, taxes, depreciation and amortization) is

calculated excluding special and other non-core items from U.S. GAAP earnings. See reconciliation to nearest U.S. GAAP measures on our website. Includes 42% of MillerCoors.

2013: +5.1%, to nearly $8 per share; 2014 1H: +9%

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SLIDE 19

$0.64 $0.64 $0.76 $0.92 $1.08 $1.24 $1.28 $1.28 $1.48

$0.00 $0.50 $1.00 $1.50 2006 2007 2008 2009 2010 2011 2012 2013 2014E (dividend per share)

Dividends Paid (Annual Per Share)

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GROWING CASH RETURNS VIA DIVIDENDS GROWING CASH RETURNS VIA DIVIDENDS

New dividend payout ratio of 18%-22% of trailing underlying EBITDA

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CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH

$81 $185 $331 $442 $657 $851 $958 $1,078 $1,195

$0 $200 $400 $600 $800 $1,000 $1,200 2005 2006 2007 2008 2009 2010 2011 2012 2013 ($millions)

Cumulative Annualized Cost Savings (*)

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COST REDUCTIONS HELP TO DRIVE TOP LINE AND BOTTOM LINE COST REDUCTIONS HELP TO DRIVE TOP LINE AND BOTTOM LINE

* Including 42% of MillerCoors cost savings

Nearly $1.2 billion of cost savings delivered in past 9 years

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CASH AND CAPITAL CASH GENERATION BRAND-LED PROFIT GROWTH 21

ONGOING COST EFFICIENCIES WILL FUEL GROWTH INVESTMENTS ONGOING COST EFFICIENCIES WILL FUEL GROWTH INVESTMENTS

Long-term sustainability

  • Captured more than $70 million of savings in 2013*
  • Savings of $40-$60 million/year for at least the next 4 years*
  • Near the high end of the range for the next 1-2 years
  • Includes Central Europe deal synergies

Driven through: efficiency and effectiveness

  • Restructuring U.K., Canada, International
  • Reduced overhead expenses, primarily Canada
  • Global procurement

* Excludes MillerCoors cost savings.

Substantial % of savings reinvested for profitable growth

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SLIDE 22

CASH AND CAPITAL BRAND-LED PROFIT GROWTH CASH GENERATION

Capital Spending

  • 2014 outlook: $315 million*
  • Supply chain work in Canada
  • Innovation in Canada and Europe
  • Higher than maintenance capital
  • Expect to maintain similar capital spend levels in 2015

Maintaining working capital improvements

  • Accounts payable
  • Accounts receivable
  • Inventories

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CAPITAL EFFICIENCY DRIVES CASH AND VALUE CAPITAL EFFICIENCY DRIVES CASH AND VALUE

* Excludes MillerCoors capital spending

PACC drives focus on cash and capital efficiency

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SLIDE 23

CASH AND CAPITAL BRAND-LED PROFIT GROWTH CASH GENERATION

INCREASING WORKING CAPITAL EFFICIENCY INCREASING WORKING CAPITAL EFFICIENCY

62 52

45 50 55 60 65 2012 2013

Day Sales Outstanding

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19

  • 4
  • 10
  • 5

5 10 15 20 2012 2013

Cash Conversion Cycle (*)

76 86

70 75 80 85 90 2012 2013

Days Payables Outstanding

33 29

26 28 30 32 34

2012 2013

Days Inventory Outstanding

* Note: Cash Conversion Cycle = DSO+DIO-DPO Totals may not sum due to rounding

Driving future improvements, including in supply chain financing

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SLIDE 24

CASH AND CAPITAL BRAND-LED PROFIT GROWTH CASH GENERATION

PROFIT, CAPITAL EFFICIENCY & STRUCTURE DRIVE CASH FLOW PROFIT, CAPITAL EFFICIENCY & STRUCTURE DRIVE CASH FLOW

$426 $315 $508 $681 $887 $618 $865 $892 $775

$0 $200 $400 $600 $800 $1,000 2006 2007 2008 2009 2010 2011 2012 2013 2014F (1) ($millions)

MCBC Underlying Free Cash Flow (*)

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* Underlying free cash flow is defined as operating cash flow, less capital spending, plus or minus investing cash from/to MillerCoors and plus or minus the cash impact of special and

  • ther non-core items. See reconciliation to nearest U.S. GAAP measures on our website.

(1) Forecast, plus or minus 10%.

Very cash generative business, even after substantial investments in brands, etc.

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SLIDE 25

CASH GENERATION BRAND-LED PROFIT GROWTH CASH AND CAPITAL

SHORT-TERM CASH USE PRIORITY: DELEVERAGE SHORT-TERM CASH USE PRIORITY: DELEVERAGE

2.9x 1.9x 2.0x 4.3x 2.9x 2x(+/-) 2.7x 2.3x 2.4x 4.5x 3.0x 0.8x 0.6x 0.7x 2.8x 2.3x 0x 1x 2x 3x 4x 5x

2009 2010 2011 2012 Pro Forma 2013 2015 Goal

S&P Adjusted Debt/EBITDA* Moody's Adjusted Debt/EBITDA Net debt/EBITDA <2x

(1)

25 * In August 2014, S&P changed its rating methodology to include proportional consolidation of MillerCoors results and give MCBC credit for 90% of balance sheet cash (rather than 75% of balance sheet cash previously). S&P’s YE 2009-2013 ratios and MCBC’s 2015 goal reflect this change in methodology.

(1) Total debt less cash, divided by the sum of underlying pretax income, plus interest and depreciation &

amortization expense (incl. 42% of MillerCoors). See reconciliations to nearest US GAAP measures on

  • ur website.
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CASH GENERATION BRAND-LED PROFIT GROWTH CASH AND CAPITAL 26

KEY VALUE DRIVER: DISCIPLINED CASH USE KEY VALUE DRIVER: DISCIPLINED CASH USE

Cash use priorities

  • Strengthen balance sheet by reducing liabilities
  • Return cash to shareholders
  • Brand-led growth opportunities

Short-term focus: Balance sheet, especially debt (to pre-Central Europe levels)

  • 16% increase in dividend 1st Q 2014
  • New payout ratio: 18-22% of trailing year EBITDA
  • Share buy-backs can be considered after deleverage

Consistent return-driven criteria

  • Short-term earnings accretion
  • ROIC/WACC within 3-5 years
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SLIDE 27

BRAND-LED PROFIT GROWTH CASH GENERATION CASH AND CAPITAL ALLOCATION

STRONG BASE, DRIVING TSR STRONG BASE, DRIVING TSR

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Strategy, PACC Model Drive Value, Alignment 2013 Results:

  • Achieved higher underlying

pretax and EPS

  • Grew underlying EBITDA
  • Exceeded cost savings targets
  • Improved cash conversion cycle
  • Generated nearly $900 million in

underlying free cash flow

  • Paid down more than $800 million in

debt and cross-currency swaps Strategy working, committed to PACC

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PETER SWINBURN, PRESIDENT & CEO MOLSON COORS BREWING COMPANY PETER SWINBURN, PRESIDENT & CEO MOLSON COORS BREWING COMPANY

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SLIDE 29
  • The fundamentals of our business are strong and improving
  • We have a disciplined growth strategy that is yielding

improved financial results

  • Delivering an increasing share of revenue from innovation
  • Strong growth of core brands
  • Accelerated success in the above premium category
  • Increased operational efficiency, and
  • Strong commercial execution
  • Well positioned to grow as economic conditions continue to improve

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MOLSON COORS IS WELL POSITIONED MOLSON COORS IS WELL POSITIONED

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M O L S O N C O O R S B R E W I N G C O M PA N Y B A R C L AY S B A C K TO S C H O O L C O N F E R E N C E

S E P T E M B E R 4 , 2 0 1 4

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