Local Futures Albert Liang, Brandon Maddick, Zachary Maurer POVs - - PowerPoint PPT Presentation

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Local Futures Albert Liang, Brandon Maddick, Zachary Maurer POVs - - PowerPoint PPT Presentation

Dec 06, 2022 347 likes •783 views

Local Futures Albert Liang, Brandon Maddick, Zachary Maurer POVs & Experience Prototypes Team Local Futures Albert Liang Brandon Maddick Zachary Maurer Our Focus: Design a platform that helps farmers and consumers engage the local food

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Local Futures

Albert Liang, Brandon Maddick, Zachary Maurer

POVs & Experience Prototypes

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Team Local Futures

Albert Liang Zachary Maurer Brandon Maddick

Our Focus: Design a platform that helps farmers and consumers engage the local food market.

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Initial POV

We met Sam, a farmer from the Fresno area Who needs to visit around 20 farmers markets a week Because the markups at farmers markets are worth driving multiple trucks for hours to get to them It would be game changing if farmers with limited/without transportation capital could make it to as many markets per week.

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Unpacking Additional Needfinding

Food Spoilage Safety Stock

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Unpacking Additional Needfinding

Food Spoilage Safety Stock

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Unpacking Additional Needfinding

Food Spoilage Safety Stock

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Brainstorming

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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Revised POV #1: Bob

We met Bob Who needs to sell out all his produce at each farmers market, but must keep a reserve of meat Because produce spoils quickly due to handling, but he can’t miss a meat sale It would be game changing if farmers had a better way to manage inventory.

Image from: http://www.montereybayfarmers.org/wp-content/uploads/2015/10/Old-Creek-Ranch-1.jpg

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HMW #1 : Bob

How might we never have stands sold out, but waste as little food as possible?

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Assumptions

Customers want to order ahead, no sold-out stands. Pre-orders help farmers break even quickly.

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Solution 1: Farmers Market Pre-Ordering

  • Post-it Notes
  • Farmer & Consumer
  • Sequence of UIs
  • Experience of:

○ Adding to catalog ○ Fulfilling orders ○ Purchasing products

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Prototype 1: Farmers Market Pre-Ordering

  • Edwin from Padao & KY

Yang, Fresno

  • Mike, distributor of

pre-packaged Afghani food

Test participant declined photo.

Image from: http://www.va.gov/health/NewsFeatures/20110823a.asp

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Results

  • Worked:

○ Appealed economically to vendors with perishables

  • Didn’t Work:

○ Unclear if individual sales are main driver of revenue ○ Non-ideal for non-perishables

  • Surprises and Lessons:

○ Named GrubMarket as an example

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Insights

Contradicted Assumption While farmers saw potential and expressed interest, most don’t want to package individual

  • rders beforehand.
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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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Revised POV #2 : Judy and Chelsea

We met Judy and Chelsea, mushroom vendors for Far West Funghi Who needs to factor informal pre-orders into stocking decisions Because their product is more predictable than other produce It would be game-changing if other farmers could feel just as secure despite less reliable yields

Image from: http://i0.wp.com/farm4.static.flickr.com/3463/3947182476_8d71beb067.jpg?resize=500%2C334

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HMW #2 : Judy and Chelsea

How might we leverage the community to give farmers more security?

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Customers interested in participating because

  • Willing to support local food AND
  • Get lower total cost in long run

Assumptions

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Solution 2: Local Farmer Membership Program

  • Ream of paper ~ tablet
  • Experience:

○ Sign up ○ Pay for membership

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  • Daniel
  • Shopping at Whole

Foods

Prototype 2: Local Farmer Membership Program

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Results

  • Worked:

○ Felt good about helping farms ○ Found tool convenient

  • Didn’t Work:

○ Didn’t think about his bottom line ○ Didn’t like benefit to himself.

  • Surprises and lessons:

○ Local food inconvenient b/c of time, not money

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Insights

Consumer more concerned about helping farmer than own bottom line

  • Despite more professional setting

Contradicted Assumption

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Solutions

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Revised POV #3 : Alex

We met Alex, owner of a restaurant that sources from local farms Who needs to impact his potential consumers more Because not enough people feel strongly enough,

  • r know enough, about the meat industry to support

more businesses like his. It would be game-changing if more people educated themselves about local food sources.

Image from: http://www.feastmagazine.com/feast-50/article_6db5358c-2677-11e5-a950-f79b86256586.html

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HMW #3 : Alex

How might we make it easy for people to learn about local food sources around them?

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  • People would buy more local food if it was

convenient to locate

  • People want to know where their food comes

from

Assumptions

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Solution 3: Local Food Directory

  • Steak Brandon just

purchased ~ smartphone

  • Experience:

○ Using a mobile app

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Prototype 3: Local Food Directory

  • Ben
  • Shopping at Whole

Foods

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Results

  • Worked:

○ Ben liked the convenience

  • Didn’t Work:

○ Specific farm info wasn’t valuable ○ Didn’t feel like they got to know the farm

  • Surprises and Lessons:

○ People do feel lack of info on local/organic food

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Supported both assumptions Solution not effective Finding a convenient way for people to get to know the farm would be a game-changer.

Insights

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#1: POV

HMW

Farmers Market Pre-Ordering #2: POV

HMW

Local Farmer Membership Program #3: POV

HMW

Local Food Directory

3 Prototypes

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Thank you!

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Appendix

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Team Local Futures

Albert Liang Zachary Maurer Brandon Maddick

Our Focus: Design a platform that helps farmers and consumers engage the local food market.

Our Subject: Food

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Solution 1: Farmers Market Pre-Ordering

Consumers:

  • Browse produce
  • Pay ahead of time
  • Pick up at market
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Solution 2: Local Farmer Membership Program

Consumers:

  • Browse produce
  • Pay ahead of time
  • Pick up at market
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Solution 3: Local Foods Directory

Consumers:

  • Browse produce
  • Pay ahead of time
  • Pick up at market