League Starts: party Mon. March 25 Mon. March 18 8:30 PM 8:30 PM - - PDF document

Name:_______________________________________ Ph(h):____________________ Address:_____________________________________ Ph(w):____________________ OTHER TEAM MEMBERS: Name:______________________________________ Ph(h):_____________________ Name:______________________________________ Ph(h):_____________________ Name:______________________________________ Ph(h):_____________________

___I have a Full Team ___ I would like to be placed on a team __ I need ___ bowlers to complete my team

• Bowl 2 games
• Shoes included
• Short Season of just 12 weeks for

$9 per week

• Teams of 4 members
• 90% Handicap for every bowler
• Receive a T-Zone Bowling Ball when

you join this league, 2nd time bowlers will receive shoes or bowling ball bag

• Only takes 1 1/2 hours to bowl

League Starts:

• Mon. March 25

8:30 PM

2013 Hy-Vee Have A Ball League Registration. Please fill out completely and return to Plaza Lanes Family Sports Complex Customer Service Counter ▲2701 Douglas Ave ▲Des Moines, IA 50310 ▲Ph:515-255-1111 ▲Fx:515-255-1121

Also Earn 6% Back On all Food and Beverage Purchases while bowling using your Trophy’s V.I.P card!

Bowling & Pizza party

• Mon. March 18

8:30 PM

Plaza Lanes has made arrangements for you, your co-workers & your Adult Friends to attend a FREE HY-VEE Bowling & Pizza Party at Plaza Lanes Sports Complex!!! (2701 Douglas Ave./Des Moines, IA) When: MONDAY, April 8th @ 8:15pm

(see reverse side for map)

2 Hours of Complimentary Bowling, Shoe Rental, Pizza Included! Try out our NEW lanes!

Reserve your lanes today, call Buzzy at 255-1111 ext. 31

SEE REVERSE SI DE Call 515.255.1111

See Details

• n Back

MLK-19TH ST N 2ND AVE

I-80

DOUGLAS AVE E 14TH ST

I-235

MERLE HAY RD

I-35

EUCLID AVE

Plaza Lanes Family Sports Complex

2701 Douglas Ave. Des Moines

PLAZA LANES

Don’t miss the FREE HY-VEE Pizza & Bowling Party!!! Monday, April 8th @ 8:15pm

Name:________________________________________ Ph(h):__________________ Address:______________________________________ Ph(w):__________________ OTHER TEAM MEMBERS: Name:_______________________________________ Ph(h):___________________ Name:_______________________________________ Ph(h):___________________ Name:_______________________________________ Ph(h):___________________

___I have a Full Team ___ I would like to be placed on a team __ I need ___ bowlers to complete my team ________ Mon. _______Wed.

2 013 “8X10” League Registration. Please fill out completely and return to Plaza Lanes Family Sports Complex Customer Service Counter ▲2701 Douglas Ave ▲Des Moines, IA 50310 ▲Ph:515-255-1111 ▲Fx:515-255-1121

• Short season league of just 10

weeks

• Cost is only $8.00 per week
• 4 per team
• 90% handicap
• Bowl just 2 games
• Wednesday at 9PM
• FREE Columbia White Dot

bowling ball

• FREE Trophy’s VIP membership
• Which includes earning 6%

back on all your food and beverage purchases

USBC Benefits

• Earn awards based on average.
• Bowl in tournaments and win cash

prizes

League Starts

Wednesday May 15th at 9:00 pm

FREE Bowling/ Pizza Party

Wednesday May 8th at 9:00 pm

Name:__________________________________________ Ph(h):____________________ Address:________________________________________ Ph(w):____________________ OTHER TEAM MEMBERS: Name:_________________________________________ Ph(h):_____________________ Name:_________________________________________ Ph(h):_____________________ Name:_________________________________________ Ph(h):_____________________

___I have a Full Team ___ I would like to be placed team __ I need ___ bowlers to com my team ________ Mon. _______Wed 2013 “Big Ern” League Registration. Please fill out completely and return to Plaza Lanes Family Sports Complex Customer Service Counter ▲2701 Douglas Ave ▲Des Moines, IA 50310 ▲Ph:515-255-1111 ▲Fx:515-255-1121

• Short season league of just

10 weeks

• Cost is only $8.00 per week
• 4 per team
• 90% handicap
• Bowl just 2 games
• Thursdays’ at 6:30pm
• FREE Columbia White Dot or

Ebonite Maxim bowling ball!

• FREE Trophy’s VIP membership
• Which includes earning 6% back
• n all your food and beverage

purchases

• FREE membership to our

Millionaires’s club!

League Starts

THURSDAY, June 6th @ 6:30 pm

FREE Bowling/ Pizza Party

THURSDAY May 23rd or May 30th

Other Plaza Lanes Sports Complex (Revenue Generating Programs)

ACCORDING TO THE NATIONAL NUMBERS THE AVERAGE BOWLING CENTER LOSES ABOUT 20% OF THEIR “DIE HARD SEASONED LEAGUE BOWLERS” EVERY YEAR!!!

• 1. 1% of this 20% die.
• 2. 5% of this 20% develop other friends with other interest.
• 3. 9% of this 20% are bowling at another center.
• 4. 14% of this 20% just do not like to bowl anymore.
• 5. 68% of this 20% quit because of OUR attitude.

THIS MEANS THEY CAN TELL WE DO NOT CARE!! “HERE IS THE NEWS FLASH FOLKS”

Over 60% of the first time new bowlers last one season or less because they are lost and confused about “Bowling Buzz Words” and found the league experience to lose its sizzle after a short period of time. Only through communication, education and periodical attention can we change this. As a rule of thumb, if it cost $2.00 to make an existing bowler happy, it will cost $20.00 to sell a new one.

IT IS IMPORTANT TO ACQUIRE NEW BOWLERS. IT IS IMPERATIVE TO KEEP THE ONES WE HAVE.

We constantly market to acquire new business. We market with signs, flyers and yes even the way we answer the phone. WE HAVE ONLY 2 TYPES OF TELEPHONE SALUTATIONS: Generic and Sales

• 1. The Generic:

“Thank you for calling Premiere Bowling, This is ______________________ speaking. May I reserve a lane for you today? THANK YOU are the 2 most unused words in business today. We must use this on the phone, over the PA and personally. PLEASE is the most unused word in business today. An absolute when we page customers, when we call on another employee for assistance and personally.

“IT’S NICE TO BE IMPORTANT, BUT IT IS MORE IMPORTANT TO BE NICE.”

**We use the generic salutation at all times when we are not using a sales’ salutation**

• 1. The Sales Salutation:

“Fall leagues are now forming at Premiere Bowling, May I sign you up, please?” “Good old days are in effect at Premiere Bowling until Sunday. This is ______________________ speaking. May I reserve a lane for you? Any sales’ salutation should be in writing and placed close to the phones for quick review. CHANGE‐ Do not be afraid to change the salutation frequently. Everyone responds to change.

TIPS TO BECOMING A PROFESSIONAL

• 1. Use a canned presentation.
• 2. Make it sound as if it is not canned.
• 3. Speak clearly and slowly.
• 4. Practice before you present.
• 5. Smile even over the phone – it shows.

HERE’S HOW IT GOES:

• 1. The phone rings.
• 2. You give the salutation.
• 3. The customer says something like, “My husband and I have just moved to this area and we would like to

join a league.”

• 4. Now take control of the situation. “Great, let me get some information so I may help you.” The way to

take control of any conversation is to ask questions. The person asking the questions is always in control and the person answering the questions is being controlled. It is very important that you learn the “What and How” to ask when it comes to leagues.

• 5. Now use the 90 second sheet to ask the questions you want answered.

You ask the following questions (again you have control)

What is your name, please? What is your home phone? What is your cell phone? What day do you prefer? What is your email address? What time do you prefer? (morning, noon early evening Or after dinner) Management Comments:

(These are comments about this call to the league manager. Things like: sounded excited, call soon or I told them you would call no later than noon tomorrow

• r it’s ok to call at work. Anything that would

help the league manager get a head start)

THE 90 SECOND SIGN‐UP *Pads of these should be on the counter, in the manager’s pockets, anywhere there is a telephone in the center and at every post for quick use. The purpose is to capture any league inquiry in 90 seconds or less by anyone answering the phone. Mainly at the control counter.

WHAT NEXT?

A‐“Mrs. Jones, I do not have all of our league information at the counter. However, our League Director will call you tomorrow and give you the dates we do have open.” B‐“Mrs. Jones, our League Director’s name is _____________________________________. I will connect you with him/her and they will be able to give you specific information.”

2013 Bowling Golden Tee

Check All That Apply

Name _______________________________________ Phone (c) ____________________________________ Phone (h)____________________________________ Email___________________________________ _____ Day Preferred_______________ # in Party ________ Time Preferred ___________________ Address_________________________________ Darts Baggo

***After completing the 90 Second Sheet you then place it in the box labeled “League Request and Bowler Information.

IMPORTANT

Anytime you have the slightest interest in a “League” you fill out the 90 Second Sheet. SOME OF THE STATEMENTS THAT SHOW INTEREST ARE:

• 1. When do your leagues start?
• 2. How much does it cost to bowl in a league?
• 3. I’m going to join a league someday

The most important thing you can do at the first sign of interest that will make you look like a professional is to answer the questions they really want to ask. Save both of you time and answer the questions they want to know about a league. All of this may sound like a lot, but once you practice the procedure a few times, it is much easier than fumbling around and embarrassing yourself.

IMPORTANT NOTES

TO PLACE A NEW LEAGUE BOWLER, IT TAKES FROM 10 TO 15 MINUTES.

Small Talk Like: “How did you hear about us?” “Have you ever bowled in a league before?” “Where do you work?” “What is your address?” “What is your average?” These are all important to create the customer trust to close the sale, but if you are on the control counter, you do not have 10 to 15 minutes because you are handling the task at hand, which is required at the control

• counter. Things like making change, issuing rental shoes, telephone paging, making announcements and

handling customers. This is why the 90 Second Sign‐Up Sheet was created.

FROM THIS DAY FORTH

NEVER SAY AGAIN: “That person is not here, please call back tomorrow.” “You need to come down here and fill out the league registration form.” “I’m busy, call back.”

QUESTIONS?