Jon Bereisa President & CEO Auto Lectrification LLC 1904 1928 - - PowerPoint PPT Presentation

Jon Bereisa

President & CEO Auto Lectrification LLC

Electric Vehicles are Here to Stay…..

…..Really?

1904

1928

1934 1964 1968

19731980 1996 2011 Jon Bereisa, Auto Lectrification LLC

1904

1928

1934 1964 1968 1973

1980

1996 2011

Technology had to Catch Up To The Idea

Credible Early Start Slow Fade Out

…….Obsoleted by Competing Technology…… ………..Followed By Multiple Restarts………….

First Battery Management System First IGBT Power Switches Compact High Speed Motors Microcomputer Vector Controls High Energy and High Power Battery First Digital Motor Control Theory First High Cycle Life Battery With Low Cost Potential Lost Competitive Advantage

1996 EV Technical Feasibility Yes…. …..Commercial Viability Not Yet

1996 EV Value Proposition

PRICE VALUE/UTILITY Great Product Poor Product

Recombinant Lead Acid Battery EV’s Range, Seating

1998 EV Value Proposition

PRICE VALUE/UTILITY Great Product Poor Product

Recombinant Lead Acid Battery EV’s Nickel Metal Hydride Battery EV’s Range, Seating

1990’s Market Forces

Pro EV Con EV

Vehicle Emissions High Performance SUV’s $ 20 Oil and $0.90 Gas Global Warming Energy Security California ZEV Mandate

????

EV Infrastructure Customer EV Awareness

2011 Market Forces

Pro EV Con EV

Vehicle Emissions Lightweight, Energy Efficient Vehicles with Crash Avoidance $ 100 Oil and $4.00 Gas Global Warming CO2 Technology Rationalized ZEV Mandate EV Infrastructure Energy Security Government Policy and Financial Support Customer Awareness

2011/12 EV Technical Feasibility…… Success Commercial Viability …… in Sight

And This Time New Entrants And This Time New Entrants

2011 EV Value Proposition

PRICE VALUE/UTILITY Great Product Poor Product

Range Gen 1 Lithium Ion Battery EV’s

Closing the Range and Cost Gap ….Battery Technology….

• Gen 2 Lithium Ion Battery Technology Demonstrating Full

Scale Potential for 2 to 4X Energy Density Improvement with Corresponding Cost Reduction – Improved cathode materials – New forms of anode materials – High voltage electrolytes

• “Gen After Next”

Solid State Battery Technology Lab Results Encouraging – More than sufficient energy and power – Superior long life

2015‐25 EV Value Proposition

PRICE VALUE/UTILITY Great Product Poor Product

Range Gen 1 Lithium Ion Battery EV’s Gen 2 Lithium Ion EV’s Solid State Battery EV’s

Closing the Range and Cost Gap ….Vehicle Technology….

• Energy Efficient, Lower Mass Vehicle Architectures to Address

CAFE and CO2 …. 30% Mass Improvement Potential – More range for same battery, same range for lower cost battery, or combinations

• Crash Avoidance Technology Further Enabling Smaller and Lighter

Vehicles

• Novel More Accurate Range Prediction Algorithms Combined

with Navigation – Cloud based mobile applications considering – Road grade and elevation effects, local temperature and wind effects

Closing the Range and Cost Gap ….More Infrastructure Deployment ….

• Only 47% US Residents Have a Dedicated Parking Spot
• City and MegaCity

Residents Have Virtually None

• For Mass Market EV Acceptance Public Access Charging

Essential

5% Enroute

10% Workplace Public Parking 85% Home Overnight 70% 20% 10%

US MegaCity

Why Not