J purpose Top Ten Revitalization Goals From 2002 Master - - PowerPoint PPT Presentation

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J purpose Top Ten Revitalization Goals From 2002 Master - - PowerPoint PPT Presentation

Jenkintown Revitalization Plan Update COMMUNITY Meet Introduction - Sandra Goldman and Deborra Pancoe Findings - Kolodner 2 + Stainbrook Econsult Recommendations Public Comment J purpose Top Ten Revitalization Goals From 2002 Master


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SLIDE 1 Jenkintown Revitalization Plan Update

COMMUNITY Meet

Introduction

  • Sandra Goldman and Deborra Pancoe

Findings

  • Kolodner2 + Stainbrook Econsult

Recommendations Public Comment

J

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SLIDE 2

purpose

Building on past successes

Top Ten Revitalization Goals From 2002 Master Revitalization Plan

  • 1. Create pedestrian environment along York Road.
  • 2. Increase Uptown parking supply.
  • 3. Expand office / retail tax base.
  • 4. Integrate school district and borough actions.
  • 5. Protect and enhance architectural resources.

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SLIDE 3

purpose

Building on past successes

  • 6. Stronger “sense of place” for uptown and York Road.
  • 7. Create perpendicular walking district for uptown.
  • 8. Minimize speeding throughout the borough.
  • 9. Develop balanced mix of businesses.
  • 10. Expand recreational amenities.

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SLIDE 4
  • verview

Process

Listen Gather Assess Report

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SLIDE 5

Overview

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SLIDE 6

Overview of Community Coffees: 13 and 15th of October 2009

  • +/- 70 Participants
  • 64% Completed an extensive questionnaire
  • Large crowds stayed well after end time

Comment Elements

  • Need to be more user friendly
  • Poor overall physical conditions
  • Signage
  • Lack of amenities
  • Pedestrian challenges
  • Parking (much improved responses)
  • Use Focus of “Getting” off Old York Road for

practical and branding purposes:

  • 1. Lure off and Link Up
  • 2. Jenkintown, Come on “Back”
  • 3. Johnson Street Promenade
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SLIDE 7

Common Threads Reported & Heard

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SLIDE 8

existing conditions

Findings

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SLIDE 9

Demographic Overview

  • Population down 4% since 2000 (on par w/ County and neighboring

areas)

  • Median HH Income = $58,000 ($10K higher than PA average!)
  • Slightly older population (20% over 65)
  • Highly educated population – 95% w/ H.S. Diploma or higher (US only 87%)

and 50% w/ a Bachelor’s Degree or higher (US only 26%)

  • Excellent School District (90% reading proficiency and 87% math proficiency)

with high per student spending (2X state average)

  • High occupancy rates in housing (98%) with strong ownership (65% own vs.

35% rent), despite little new growth in housing stock or residency levels

  • Housing values down 17% from 2007 to 2008 but Jenkintown zip code has

shown highest overall median home sale values over time as compared to surrounding zip codes

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SLIDE 10
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SLIDE 11

Competitive Context

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SLIDE 12

Key Issues Factored into Revitalization Plan Proposals:

Business Environment

  • Improve efficiency and competitiveness to surrounding areas
  • Local taxes and fees
  • Streamlined approval processes

Existing Business and Property Owner Participation

  • Upkeep of business facades and sidewalks (occupied and vacant properties)
  • Coordination on special events and activities
  • Peer reinforcement of established standards (ie, town watch model)

Integration of Existing Community Assets

  • Expansion/integration of town square and West Avenue
  • Use streetscape program to unify downtown district and improving signage for

parking and other district assets/attractions

  • Expanding role forJCA (business development and attraction, enforcing building

upkeep and maintenance standards, marketing and promotion of borough, coordination of special events and activities, etc.)

  • Incorporating SMP findings into recommendations for business development

and attraction

  • Exploring utilization of train stations for transit oriented development and

integration of downtown shuttle loop

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SLIDE 13

Key Issues Factored into Revitalization Plan Proposals:

Business Attraction

  • Branding / Marketing and promotion of Jenkintown’s downtown
  • Outreach and relationship building with local real estate community

and site selectors

  • Improving reputation of Borough w/ regard to business friendliness
  • Utilizing incentives to support building acquisition, fit-out, and other

improvements, as well as to potentially offset rental rates

  • Collaboration with landlords to help market properties; potential

negotiation on rents through use of incentives and/or regulatory interventions

  • Coordination with regional economic development entities dealing in

site selection (MCIDC, Select Greater Philadelphia, etc.) Implementation Structure

  • Appropriate model (public-private partnership, quasi-governmental,

public, etc.)

  • Staffing/authority
  • Existing vs. new entity
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SLIDE 14

Key Issues Factored into Revitalization Plan Proposals:

Development Program

  • Infrastructure Needs
  • Usage Mix (retail/office/residential/etc.)
  • Financing and funding
  • Incorporating existing and planned development

Funding and Incentives

  • Local/County/State/Federal incentives/grants
  • Private financing
  • Foundations
  • Fundraising/member support

Consideration of External Programs and Plans

  • Consistency with original revitalization objectives
  • Regional development mix and competitive landscape
  • Coordination w/ surrounding communities
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SLIDE 15

Changes

K2+S and Econsult have found that since the hiring of a new Borough manager with parallel efforts to provide checks & balances, and increase government operations’ transparency, that former public perceptions of cumbersome processes and/or “uneven playing fields” have been dramatically improved. It is imperative that former Jenkintown business owners who are no longer part of the community be made aware of these changes and invited back. The revitalization of the Borough’s commercial core is dependent on investors feeling that “Jenkintown is open for business.”

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SLIDE 16

vision

These steps led to specific ideas about revitalization

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SLIDE 17

1. Keep focus on achieving projects with realistic implementation 2. Work backwards from funding sources to arrive at priority projects and recommendations 3. Set mid & longer term goals for larger synergistic mixed- use project 4. 5 Revitalization elements

Economic development Public Safety Community Facilities Transportation Housing

Criteria Used in Visioning

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SLIDE 18
  • Community Needs and

Preferences

  • Stakeholder Feedback
  • Task Force Input
  • Best Practices
  • Financial
  • Physical Limitations
  • Design and Planning

Based On

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SLIDE 19
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SLIDE 20

premise

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plan elements

Jenkintown:

  • Extraordinarily safe and secure
  • Elite school district
  • Excellent access to public transit
  • Strong community spirit
  • Delightful neighborhoods
  • Desirable proximity to region
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SLIDE 22

missing elements

Jenkintown:

  • Thriving retail core
  • Competitive office market

Incomplete Grade

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SLIDE 23

diversifying borough’s demographic

Will help overcome this challenge

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SLIDE 24

Mixed-use Residential Development

Imagery Below Suggestive of Building Types & Spirit of Place

Empty Nesters DINKS “Creative Class”

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SLIDE 25

Living In or Making Jenkintown a Destination Empty Nesters DINKS “Creative Class”

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SLIDE 26

exceptional design + unique experience

Will help overcome this challenge

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SLIDE 27

Differentiate, Focus on Existing Advantages, and Create the Framework for a Unique Experience

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SLIDE 28

Differentiate, Focus on Existing Advantages, and Create the Framework for a Unique Experience

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SLIDE 29

initiatives

High Medium Lower Priorities

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SLIDE 30

Initiatives Conceptual Map

Increased efficiency = more spaces and better appearances
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SLIDE 31

hiway theatre

Digital Projector Theater Café Expanded Programs

High Priority Initiative

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SLIDE 32

Rationale

  • Increase commercial activity in town
  • Draw in additional customers who can patronize surrounding businesses
  • Serve as catalyst to attract additional new business (restaurants, etc.)

Potential Funding Sources and/or Incentives:

  • Foundations/grants
  • Fundraising activities (membership drives, etc.)
  • Sponsorship opportunities

Economics

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SLIDE 33

transform key retail parcels

  • Facilitate sale and transformation
  • Optimize retail growth

High Priority Initiative

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SLIDE 34

Adaptive Reuse Opportunities: Typical property shown before

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SLIDE 35

Adaptive Reuse Opportunities:

CONCEPTUAL SKETCH - Typical property shown after

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SLIDE 36

Economics

Rationale:

  • Increase tax revenue generation (property, gross receipts, etc.) from

currently vacant parcels

  • Draw new customers into downtown
  • Serve as catalyst to attract additional new business
  • Provide employment opportunities for local residents

Potential Funding Sources and/or Incentives:

  • County funding for acquisition and/or capital improvements
  • RACP grant funding for capital improvements
  • Tax Increment Financing District
  • Tax abatements
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SLIDE 37

johnson – leedom promenade

  • Seek funding to design and construct the Johnson - Leedom Street

Promenade –

  • Create a pedestrian friendly path that becomes Jenkintown’s “main

street” and a unique destination experience

High Priority Initiative

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SLIDE 38

Small Streets At Home and Abroad

Doing a Lot with a Little

Brighton Lanes, England

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SLIDE 39

Small Streets At Home and Abroad

Doing a Lot with a Little

South Beach Miami Promenade

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SLIDE 40

Small Streets At Home and Abroad

Doing a Lot with a Little

Stockholm Sweden – Pedestrian Weekends and Shared Weekday

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SLIDE 41

Linear Planting Beds Decorative Pavers and Lighting Bollards Kiosks Benches & Bike Racks

Potential Elements of a Johnson-Leedom Promenade

Gateways & Signs

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SLIDE 42

Existing Conditions

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SLIDE 43

Concept Plan: Typical Section (non site specific)

Brick Pavers JOHNSON- LEEDOM PROMENADE Bollards (no curbs) Old York Road
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SLIDE 44

Johnson-Leedom Promenade: Typical right-of-way “before”

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SLIDE 45

Johnson-Leedom Promenade: Typical right-of-way “after”

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SLIDE 46

Concept Plan: New Development Opportunities (non site specific)

New development

  • pportunities facing

promenade

JOHNSON- LEEDOM PROMENADE Old York Road Brick Pavers Bollards (no curbs)
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SLIDE 47

New development

  • pportunities facing

promenade

Concept Plan: New Development Opportunities (non site specific)

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SLIDE 48 JOHNSON- LEEDOM PROMENADE Old York Road Brick Pavers Bollards (no curbs)

Concept Plan: Larger Development Opportunities (Greenwood & Leedom Surface Lot)

Parking Lot Development

Concept sketch in section showing parking structure on existing public parking lot. All buildings on block to remain. Existing firehouse located behind garage and pavilion in this view. Sketch is for conceptual planning purposes only.

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SLIDE 49

Concept Plan: Larger Development Opportunities (Greenwood & Leedom Surface Lot) JOHNSON- LEEDOM PROMENADE

Concept sketch in section showing parking structure on existing public parking lot. All buildings on block to

  • remain. Existing firehouse located

behind garage and pavilion in this

  • view. Sketch is for conceptual

planning purposes only.

Parking Lot Development

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SLIDE 50

Economics

Rationale:

  • Increase tax revenue generation (property, gross receipts, etc.)
  • Draw new customers into downtown
  • Serve as catalyst to attract additional new business
  • Provide employment opportunities for local residents

Potential Funding Sources and/or Incentives:

  • County funding for capital improvements/bricks and mortar development
  • RACP grant funding for capital improvements
  • Tax Increment Financing District
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SLIDE 51

jca business development

  • Enhance ability to attract new businesses
  • Develop new outreach programs for businesses and

developers

  • Improve ability to respond quickly to potential new businesses

interested in locating in Jenkintown

  • Create a Jenkintown image
  • Collaborate with recreation board in promoting their events
  • Mitigate and/or replace loss of state funding

High Priority Initiative

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SLIDE 52

Economics

Rationale:

  • Drive marketing and promotion of downtown
  • Aggressively and strategically pursue new businesses for downtown
  • Help to streamline and improve approval processes for new businesses
  • Help to organize downtown events/programming to draw in new

customers and increase ties between business community and residents

  • Allow Borough government to focus on service provision

Potential Funding Sources and/or Incentives:

  • Foundations/grants
  • Fundraising activities (membership drives, etc.)
  • Sponsorship opportunities
  • PILOT contributions from non-tax paying downtown tenants
  • County dollars for marketing (longer term opportunity)
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SLIDE 53

transit to transit shuttle

Medium Priority Initiative

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SLIDE 54

Transit to Transit Shuttle (black dotted line)

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SLIDE 55

Taxis at Train Stations

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SLIDE 56

Economics

Rationale:

  • Provides connection between key transit nodes and downtown
  • Offers potential to help support future TOD opportunities
  • Increases customer base to downtown by bringing in transit users
  • Establish demand required to attract new office, retail and restaurant uses
  • Provide improved transportation opportunities for employees in

downtown Potential Funding Sources and/or Incentives:

  • DVRPC Funding
  • Transportation and Community Development Initiative (TCDI) Grants
  • Transportation Enhancement (TE) Grants
  • User support
  • Private partnerships
  • County transit funding
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SLIDE 57

incentives for condos, apartments, & office

Medium Priority Initiative

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SLIDE 58

Economics

Rationale:

  • Increase tax revenue generation in vacant upper-level spaces
  • Help establish built-in customer base in downtown (empty nesters/young

professionals)

  • Establish demand required to attract new retail and restaurant uses

(daytime and night-time traffic)

  • Provide employment opportunities for local residents

Potential Funding Sources and/or Incentives:

  • County funding for capital improvements/bricks and mortar development
  • Tax Increment Financing District
  • Tax abatements (on tax increments only)
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SLIDE 59

continue to improve business climate

Medium Priority Initiative

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SLIDE 60

Continue to Improve Business Climate

  • Continue to build on

successes in improving parking a.Facilitate consolidation of fragmented surface lots into more efficient and attractive spaces b.Make payment for a 10-hour parking meter more convenient

  • Develop additional festivals

and other downtown activities which foster connections between business community & residents

  • Continue to facilitate &

expand collaboration between Jenkintown government and JCA

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SLIDE 61

Economics

Rationale:

  • Help to streamline and improve approval processes for new businesses
  • Bring new business/commercial activity into Borough and in turn new tax

revenue

  • Improve outside perception of doing business in Borough – help to attract

new businesses to downtown Potential Funding Sources and/or Incentives: N/A

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SLIDE 62

improve old york road

  • Façade lighting study
  • Gateways
  • Multi-municipal cooperation to alter Old York Road

and include bike lanes

Medium Priority Initiative

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SLIDE 63

Old York Road Façade Lighting

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SLIDE 64
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SLIDE 65
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SLIDE 66

Photo simulation based on: Pennoni Engineering recommendations, Task Force input, JCA, and community input.

  • a. Improve streetscape
  • b. Bike lanes in each

direction

  • c. Center turn lane
  • d. One moving lane each

direction

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SLIDE 67

Economics

Rationale:

  • Increase foot traffic by creating a more welcoming pedestrian

environment

  • Offer new/better opportunities for bicycle traffic
  • Improved signage and flow can help direct car traffic to parking and other

amenities

  • Provide improved transportation opportunities for employees in

downtown Potential Funding Sources and/or Incentives:

  • DVRPC Funding
  • Transportation and Community Development Initiative (TCDI) Grants
  • Transportation Enhancement (TE) Grants
  • County economic development funding
  • PA RACP Grant Funding
  • Tax Increment Financing District (Gateway mixed-use development)
  • Fundraising
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SLIDE 68

support school district effort

Lower Priority Initiative

Support school district’s effort to utilize open space amenities for the entire community’s benefit

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SLIDE 69

Economics

Rationale:

  • Preserve open space and enhance community assets to attract and retain

residents in the Borough.

  • Increase residential property values by maintaining quality of life assets in

Borough. Potential Funding Sources and/or Incentives:

  • Fundraising
  • County Open Space funding
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SLIDE 70

mixed-use anchor

Lower Priority Initiative

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SLIDE 71

Mixed-use Development Anchor

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SLIDE 72

Tim Haahs Mixed-use Study

Engineers and Architects

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SLIDE 73

Tim Haahs Mixed-use Study

Engineers and Architects

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SLIDE 74

Tim Haahs Mixed-use Study

Engineers and Architects

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SLIDE 75

Economics

Rationale:

  • Provide gateway to Downtown; help to establish sense of place
  • Increase tax revenue generation on currently non-revenue generating sites

(ie, Borough Hall location)

  • Residential components can help establish built-in customer base in

downtown (empty nesters/young professionals)

  • Residential components can help to establish demand for new office, retail

and restaurant uses

  • Provides employment opportunities for local residents (both for upfront

development and ongoing operations) Potential Funding Sources and/or Incentives:

  • County funding for capital improvements/bricks and mortar development
  • Tax Increment Financing District
  • PA RACP Grant Funding
  • Private financing
  • Equity from developer
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SLIDE 76

Public Comment

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SLIDE 77

council vote

1 March 2010

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SLIDE 78

thank you