Introduction Agenda Product Overview Optical Performance Target - - PowerPoint PPT Presentation

Introduction

Product Overview Optical Performance Target

• Marketing Plan

Sales Perspective

• Hand-On Session

Agenda

Product Overview

Aroon Varma

Competitively positioned with key unique benefits. Patented design that provides a efficient optical solution for a variety of applications. Development & designed around European & Middle East market requirements. Viable long term solution that can be maintained and upgraded throughout product life.

Value Proposition

In total 31 local authorities were contacted

20 40 60 80 100 Reliable Supply Upgradeable Controls Performance Maintainable Life luminaire Cost Energy saving

UK Mainland Europe 5th 3rd 1st 1st 2nd 2nd 3rd 4th 4th 5th

Target Applications

Pedestrian Roads Residential Roads Main Roads Trunk Roads

Key Features

Key Features

LUMEN RANGE

2,000 29,000

WATTAGE RANGE

15W 251W

350mA 525mA 700mA

Key Features

Key Features

• Enables the Local Authority to manage the supply of
• ne luminaire type.
• Local Authority only have to hold spares/accessories

for one luminaire.

• Installer is dealing with one luminaire and improving

the speed with which he works with that luminaire.

• As LED technology advances the Local Authority can

upgrade the LED Chevrons.

Customer Benefits

Key Features

Key Features

75 80 85 90 95 100 105 110 115 70 75 80 85 90 95 100 105 110 115 120 Life (000’s) LED Tj 350 L70 F50 525 L70 F50 700 L70 F50

25oC 50oC

(*) The nominal flux is an indicative LED flux @ tj 25°C based on LED manufacturer’s data. The real flux output of the luminaire depends on environmental conditions (e.g. temperature and pollution) and the optical eZciency of luminaire. Nominal flux depends on the type of LED in use and likely to change in accordance with the continuous and rapid developments in LED technology. To follow the progress of the luminous eZciency of the LEDs used, please visit our website

Key Features

25oC 50oC

System Life of 98,000 hours @ 25oC, L70F50 System Life of 50,000 hours @ 50oC, L70F50

Customer Benefits

LED Tj @ 85oC = life of 99,000hrs – 103,000hrs Driver Tcase @ 55oC = life of 100,000hrs

Key Features

IP65 Light Engine & Gear Compartment

• 40oC to +50oC

Dual cable entry for power and controls Hinged door with captive screw

0o or 5o tilt

Key Features

.SE1 60/76mm .SE2 34/42mm .PT 60/76mm

1 to 8 LED Chevrons 2000 to 29000 lumens 15W to 251W P4, P2, M4 & M2 LED life 99000 – 103000 hrs @ 25oC Driver life 100,000 hrs @ 25oC 98,000 hrs System life @ 25oC Post top 60/76mm Side entry 34/42/60mm Dual cable entry 0o/5o tilt

Summary

Upgradeable Maintainable Scalable

Questions

Optical Performance

Chris Wilkes

• Design intent.
• Performance.
• How photometry, standard and optional,

will be categorised and released.

Optical Content

Four main classes from BS 5489 aimed for; S4 – P4 (Pedestrian Areas) S2 – P2 (Residential Road) ME4a – M4 (Main Roads) ME2 – M2 (Trunk Roads)

Optical Design Intent

• Zero up light

–Very much at M2 Class, it was important to have zero up light, so this was achieve across the board by ensuring the lip of the module casting extended as low as the deepest optic

Key Considerations

• Modularity

– This is something we have discussed for years in optics and

• engineering. The ability to use the same module in the

required number to meet lighting levels. – LED have made this more practical. VMAX differentiators

• Thermally ‘isolated’ Modules
• Large range of lumen package freedom

Key Considerations

• Cost

– How could we keep cost low? – Repeatable design – Small tooling – Only thing that changes is the 2x2 optic, the

• vermold/module otherwise is identical

Key Considerations

• Flexibility of distributions

There are 6 distinct optics within the current VMX Structure

X2 L2 L3 L4 F4 Q1

These translate to 21 potential distributions

L2 X2 L3 X2 L4 L2 L3 L2 F4 L2 Q1 F4 Q1 L2 Q1 L3 L4 X2 F4 X2 L4 L3 F4 L3 F4 L4 Q1 X2 Q1 L4 X2 X2 L2 L2 L3 L3 L4 L4 F4 F4 Q1 Q1

Key Considerations

• The addition of 1 new optic template, adds a

potential 7 more distributions

X2 L2 L3 L4 F4 Q1

These translate to 21 potential distributions

Q1 F4 Q1 L2 Q1 L3 L4 X2 F4 X2 L4 L3 F4 L3 F4 L4 Q1 X2 Q1 L4 X2 X2 L2 L2 L3 L3 L4 L4 F4 F4 Q1 Q1 L2 X2 L3 X2 L4 L2 L3 L2 F4 L2

Key Considerations

HEL and Carandini MH - 5-6m Total Width – 4 – 6.5m Footpaths 2- 4m Target Single Sided spacing; 28 – 38m

P4 Goal

HEL and Carandini MH - 5-6m Road Width – 4 – 6.5m Footpaths 2- 4m Target Single Sided spacing; 28 – 38m Achieved; 27m – 40m With; VMX.L034.V1.L3Q1

P4 Achieved

HEL and Carandini MH - 8m Total Width – 6-7m Footpaths 2.5 - 3m Target Single Sided spacing; 28 – 38m

P2 Goal

HEL and Carandini MH - 8m Total Width – 6-7m Footpaths 2.5 - 3m Target Single Sided spacing; 28 – 38m Achieved; 27m – 40m With; VMX.L074.V2.L3X2

P2 Achieved

HEL and Carandini MH - 8m Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40+ (45m+)

M4 Goal

HEL and Carandini MH - 8m Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40m+ (45m+) Achieved; 40m With; VMX.L084.V4.L2L3

M4 Achieved

HEL and Carandini MH - 10m (12m) Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40+ (45m+)

M2 Goal

HEL and Carandini MH - 10m (12m) Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40+ (45m+) Achieved; 42m With; VMX.L184.V5.L2L4

M2 Achieved

VMX.L024.V1.X2L2.SE2.C9.TSZ.CL7

Short code for product

Approximate Lumen output x1000 ±500 lumens, and colour temperature. L024 = 1500 – 2500 lumens, with a CCT of 4000K

Number of modules (driven by lumens)

Optical Code Refers to the optics involved Mounting type, colour, photocell CLO, or Part Night

What Does The Coding Mean

.X2L3. @ circa 2000-3700 Lumens .X2L2. @ circa 6500 Lumens .L2L3. @ circa 7500 Lumens .L2L4. @ circa 18000 Lumens

Best Performers

• Ongoing

Photometric Testing

• Lighting Reality

– Will get the standard photometric files – To be decided upon based on final photometry

Photometric Release

• Photometry for Visual

– All Standard Optical settings One folder with;

• Core files
• Other lumen packages with key optical distributions

Photometric Release

• USB Sticks – to give to Street lighting

Customers

– All Standard Optical settings One folder with;

• Core files
• Other lumen packages with key optical distributions

Photometric Release

• Purchasing test equipment and gaining

accreditation.

• Testing will take approximately 3

months.

• Will still require Elexon to meet and

allocate code.

UMSUG Testing

Questions

Break

Marketing Overview

Aroon Varma

What are we going to market with.. How do we compare to the competition.. What Marketing support..

Marketing Overview

ENVISION

Market Release

LITERATURE

All lumen packages All optical packages All chevron version Focus on 5 lumen packages Focus on 4 optical packages Focus on 5 chevron version

WHY!

Allows us to promote and focus on the best performing versions. Stock at Marwood's can be geared to support the best performers.

Market Release

Key Competitors

Product Lumen Range Lux Measure LPW LED Lifetime @ 25oC Driver Lifetime IP Rating Ta

HEL V-MAX 2,000 – 29,000 Tj 85oC 25oC ambient 116-134 103,000 (L70F50) 100,000 IP65

• 40oc to

+50oC Schreder Ampera 1,000 - 31,000 Indicative LED Tj @25oC 110-111 100,000* (L70)** Not Published IP66 +50oc Schreder Axia 1,100 - 11,600 Indicative LED Tj @25oC 100-110 100,000* (L90)** Not Published IP66 Not Published CU Phoscu P852/P851/P850 1,000 – 31,700 Indicative LED Tj @25oC 105 - 120 100,000 (L85)** Not Published IP66

• 40oc to +40oC

(350mA)

• 40oc to +20oC

(700mA)

CREE XSP Series 4,000 – 14,000 Indicative LED Tj @25oC 76 - 84 100,000 (L70)** Not Published IP66 Light engine Not Published

*LED lifetime from manufacturers data sheet. **Failure fraction not specified.

(*) The nominal flux is an indicative LED flux @ tj 25°C based on LED manufacturer’s data. The real flux output of the luminaire depends on environmental conditions (e.g. temperature and pollution) and the optical eZciency of luminaire. Nominal flux depends on the type of LED in use and likely to change in accordance with the continuous and rapid developments in LED technology. To follow the progress of the luminous eZciency of the LEDs used, please visit our website

Expands our product offer

Product Position

3000 – 11000 P4/P2 Lighting 2000 – 4000 P4 Lighting 2000 – 29000 P2/P4/M4/M2 Lighting

Marketing Support

Samples available for all Street Lighting Engineers. ENVISION released with VMX product driver code. Website will be updated by 7th March. Exhibiting product at HEA – 15th March. Targeted e-mail campaign.

Marketing Support

Questions

LED Maintenance Plan

Chris Wilkes

FTS currently using: Nichia 219A in NR optic / GEN B design Nichia 219A in AY optic / GEN B design FTR currently using: Nichia 219A in NR optic / ULT design Nichia 219A in AY optic / ULT design DSX1 currently using: Nichia 219B in AY optic / GEN B design Nichia 219B in SY optic / GEN B design Nichia 219B in FW optic / GEN B design DSX2 currently using: Nichia 219A in AY optic / GEN A design Nichia 219B in SY optic / GEN B design Nichia 219B in FW optic / GEN B design

All instances where 219A LED’s and GEN A/ULT designs are quoted will change to change to 219B LED’s & GEB B designs during 05/14 (estimated) along with a revised LED datasheet

219A to 219B LED’s & improved GEN B LED modules

LED Maintenance Plan

219A to 219B LED’s & improved GEN B LED modules

LED Maintenance Plan

The improvements in Generation B include:

Reliability (IP) Reliability (lifetime confidence) Thermal interface to casting Lens quality (robustness) Aesthetics – cleaner visual appearance Ease of manufacturability & consistency Efficiency (lm/w) No added cost!

219A to 219B LED’s & improved GEN B LED modules

LED Maintenance Plan

Luminaire power consumption using Generation 2 HBMt module = 127w Luminaire power consumption using Generation 2 HBMt module = 106w = 16.5% efficiency improvement Due 05/14

Example given is based on DEP.LZ084 only

Philips HBMt Generation 3

DEP LED HBM

Close

Aroon Varma