Introduction
Agenda Product Overview Optical Performance Target -------------------------------------------- Marketing Plan Sales Perspective -------------------------------------------- Hand-On Session
Product Overview Aroon Varma
Value Proposition Competitively positioned with key unique benefits. Patented design that provides a efficient optical solution for a variety of applications. Development & designed around European & Middle East market requirements. Viable long term solution that can be maintained and upgraded throughout product life.
In total 31 local authorities were contacted 100 UK 1 st 1 st 2 nd Mainland Europe 3 rd 4 th 80 2 nd 3 rd 4 th 5 th 5 th 60 40 20 0 Reliable Supply Upgradeable Controls Performance Maintainable Life luminaire Cost Energy saving
Target Applications Pedestrian Roads Residential Roads Main Roads Trunk Roads
Key Features
Key Features LUMEN RANGE 2,000 29,000 350mA 525mA 700mA WATTAGE RANGE 15W 251W
Key Features
Key Features
Customer Benefits • Enables the Local Authority to manage the supply of one luminaire type. • Local Authority only have to hold spares/accessories for one luminaire. • Installer is dealing with one luminaire and improving the speed with which he works with that luminaire. • As LED technology advances the Local Authority can upgrade the LED Chevrons.
Key Features
Key Features 115 350 L70 F50 525 L70 F50 700 L70 F50 110 25 o C 105 100 Life (000’s) 95 90 50 o C 85 80 75 70 75 80 85 90 95 100 105 110 115 120 LED Tj
(*) The nominal flux is an indicative LED flux @ tj 25° C based on LED manufacturer’s data. The real flux output of the luminaire depends on environmental conditions (e.g. temperature and pollution) and the optical eZciency of luminaire. Nominal flux depends on the type of LED in use and likely to change in accordance with the continuous and rapid developments in LED technology. To follow the progress of the luminous eZciency of the LEDs used, please visit our website
Key Features 25 o C 50 o C
Customer Benefits LED Tj @ 85 o C = life of 99,000hrs – 103,000hrs Driver Tcase @ 55 o C = life of 100,000hrs System Life of 98,000 hours @ 25 o C, L70F50 System Life of 50,000 hours @ 50 o C, L70F50
Key Features IP65 Light Engine & Gear Compartment -40 o C to +50 o C Hinged door with captive screw Dual cable entry for power and controls
Key Features .SE1 60/76mm .SE2 34/42mm 0 o or 5 o tilt .PT 60/76mm
Summary LED life 99000 – 103000 hrs @ 25 o C Driver life 100,000 hrs @ 25 o C 98,000 hrs System life @ 25 o C 1 to 8 LED Chevrons 2000 to 29000 lumens 15W to 251W P4, P2, M4 & M2 Post top 60/76mm Upgradeable Side entry 34/42/60mm Maintainable Dual cable entry Scalable 0 o /5 o tilt
Questions
Optical Performance Chris Wilkes
Optical Content • Design intent. • Performance. • How photometry, standard and optional, will be categorised and released.
Optical Design Intent Four main classes from BS 5489 aimed for; S4 – P4 (Pedestrian Areas) S2 – P2 (Residential Road) ME4a – M4 (Main Roads) ME2 – M2 (Trunk Roads)
Key Considerations • Zero up light – Very much at M2 Class, it was important to have zero up light, so this was achieve across the board by ensuring the lip of the module casting extended as low as the deepest optic
Key Considerations • Modularity – This is something we have discussed for years in optics and engineering. The ability to use the same module in the required number to meet lighting levels. – LED have made this more practical. VMAX differentiators • Thermally ‘isolated’ Modules • Large range of lumen package freedom
Key Considerations • Cost – How could we keep cost low? – Repeatable design – Small tooling – Only thing that changes is the 2x2 optic, the overmold/module otherwise is identical
Key Considerations • Flexibility of distributions There are 6 distinct optics within the current VMX Structure L2 X2 L4 X2 L3 X2 F4 X2 L4 L2 X2 These translate to L4 L3 L3 L2 F4 L4 L2 21 potential distributions F4 L3 F4 L2 Q1 X2 L3 Q1 L4 L2 L2 L4 X2 X2 L3 L3 Q1 F4 F4 L4 L4 Q1 L2 Q1 F4 F4 Q1 L3 Q1 Q1
Key Considerations • The addition of 1 new optic template, adds a potential 7 more distributions L2 X2 L4 X2 L3 X2 F4 X2 L4 L2 X2 These translate to L4 L3 L3 L2 F4 L4 L2 21 potential distributions F4 L3 F4 L2 Q1 X2 L3 Q1 L4 L2 L2 L4 X2 X2 L3 L3 Q1 F4 F4 L4 L4 Q1 L2 Q1 F4 F4 Q1 L3 Q1 Q1
P4 Goal HEL and Carandini MH - 5-6m Total Width – 4 – 6.5m Footpaths 2- 4m Target Single Sided spacing; 28 – 38m
P4 Achieved HEL and Carandini MH - 5-6m Road Width – 4 – 6.5m Footpaths 2- 4m Target Single Sided spacing; 28 – 38m Achieved; 27m – 40m With; VMX.L034.V1.L3Q1
P2 Goal HEL and Carandini MH - 8m Total Width – 6-7m Footpaths 2.5 - 3m Target Single Sided spacing; 28 – 38m
P2 Achieved HEL and Carandini MH - 8m Total Width – 6-7m Footpaths 2.5 - 3m Target Single Sided spacing; 28 – 38m Achieved; 27m – 40m With; VMX.L074.V2.L3X2
M4 Goal HEL and Carandini MH - 8m Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40+ (45m+)
M4 Achieved HEL and Carandini MH - 8m Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40m+ (45m+) Achieved; 40m With; VMX.L084.V4.L2L3
M2 Goal HEL and Carandini MH - 10m (12m) Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40+ (45m+)
M2 Achieved HEL and Carandini MH - 10m (12m) Road Width – 7 – 7.5m Road Surface – R3/C2 Target Single Sided spacing; 40+ (45m+) Achieved; 42m With; VMX.L184.V5.L2L4
What Does The Coding Mean VMX.L024.V1.X2L2.SE2.C9.TSZ.CL7 Short code CLO, or Part for product Night Approximate Lumen output Optical Code x1000 ±500 lumens, and colour temperature. Refers to the optics L024 = 1500 – 2500 lumens, Mounting type, colour, involved with a CCT of 4000K Number of photocell modules (driven by lumens)
Best Performers .X2L3. @ circa 2000-3700 Lumens .X2L2. @ circa 6500 Lumens .L2L3. @ circa 7500 Lumens .L2L4. @ circa 18000 Lumens
Photometric Testing • Ongoing
Photometric Release • Lighting Reality – Will get the standard photometric files – To be decided upon based on final photometry
Photometric Release • Photometry for Visual – All Standard Optical settings One folder with; • Core files • Other lumen packages with key optical distributions
Photometric Release • USB Sticks – to give to Street lighting Customers – All Standard Optical settings One folder with; • Core files • Other lumen packages with key optical distributions
UMSUG Testing • Purchasing test equipment and gaining accreditation. • Testing will take approximately 3 months. • Will still require Elexon to meet and allocate code.
Questions
Break
Marketing Overview Aroon Varma
Marketing Overview What are we going to market with.. How do we compare to the competition.. What Marketing support..
Market Release All lumen packages ENVISION All optical packages All chevron version Focus on 5 lumen packages LITERATURE Focus on 4 optical packages Focus on 5 chevron version WHY!
Market Release Allows us to promote and focus on the best performing versions. Stock at Marwood's can be geared to support the best performers.
Key Competitors Product Lumen Lux LPW LED Driver IP Ta Range Measure Lifetime @ Lifetime Rating 25 o C Tj 85 o C HEL 2,000 – 103,000 -40 o c to 25 o C 116-134 100,000 IP65 +50 o C V-MAX 29,000 (L70F50) ambient Indicative 1,000 - 100,000* Not +50 o c Schreder LED Tj 110-111 IP66 31,000 (L70)** Published @25 o C Ampera Indicative 1,100 - 100,000* Not Not Schreder LED Tj 100-110 IP66 11,600 (L90)** Published Published @25 o C Axia -40 o c to +40 o C Indicative 1,000 – 100,000 Not (350mA) CU Phoscu LED Tj 105 - 120 IP66 -40 o c to +20 o C 31,700 (L85)** Published @25 o C P852/P851/P850 (700mA) Indicative IP66 4,000 – 100,000 Not Not CREE LED Tj 76 - 84 Light 14,000 (L70)** Published Published XSP Series @25 o C engine *LED lifetime from manufacturers data sheet. **Failure fraction not specified.
(*) The nominal flux is an indicative LED flux @ tj 25° C based on LED manufacturer’s data. The real flux output of the luminaire depends on environmental conditions (e.g. temperature and pollution) and the optical eZciency of luminaire. Nominal flux depends on the type of LED in use and likely to change in accordance with the continuous and rapid developments in LED technology. To follow the progress of the luminous eZciency of the LEDs used, please visit our website
Product Position 2000 – 29000 P2/P4/M4/M2 Lighting 3000 – 11000 2000 – 4000 P4/P2 Lighting P4 Lighting Expands our product offer
Marketing Support
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