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Integrated Risk Management for Women Producers, Processors, and - - PowerPoint PPT Presentation
Integrated Risk Management for Women Producers, Processors, and - - PowerPoint PPT Presentation
Integrated Risk Management for Women Producers, Processors, and Retailers in the Local Meat Product Value Chain Women Working in the Meat Business: The Need Women Working in the Meat Business: Participants Workshop spots 9% were in high
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46% 7% 9% 7% 7% 15% 9% Farmer Prospective farm Meat processor Chef Food professional Meat buyer Other
Workshop spots were in high demand, with applications and inquiries sufficient to have doubled the class-size
Women Working in the Meat Business:
Participants
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Learn if you’re making a profit, how much of a profit, and how to refine your pricing using a step by step “whole animal” assessment tool.
Women Working in the Meat Business:
Topics Covered: Whole Carcass Pricing Profitability Tools
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Women Working in the Meat Business:
Topics Covered: Whole Carcass Pricing Profitability Tools
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Hands-on
- pportunity
to fabricate different retail cuts for a diverse marketplace
Women Working in the Meat Business:
Topics Covered: Improving Knife Skills (trimming, deboning, denuding)
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Women Working in the Meat Business:
Topics Covered: Improving Knife Skills (trimming, deboning, denuding)
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Learn how to make processing realities match your business
- needs. Identify
common mishaps and strategize about how to effectively communicate expectations.
Women Working in the Meat Business:
Topics Covered: Cut sheet trial and error
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Discuss muscle, function, and marketability.
Women Working in the Meat Business:
Topics Covered: Cooking, Texture, Tenderness, Taste
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Learn about trends in meat markets, tips for getting to know your customers, and messaging that SELLS from top industry butcher shop
- wners and
niche meat professionals.
Women Working in the Meat Business:
Topics Covered: Best Practices for Marketing Meat:
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Pre/Post Evaluations: 100% of participants unanimously reported greater understanding and improved confidence in each category of topics covered in the workshop
Women Working in the Meat Business:
Outcomes: Major Take-Aways
20 40 60 80 100 120
Pre Post
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Over the past 5 years, women
attendance at
the Carolina Meat Conference has
increased by almost 20%
Women Working in the Meat Business:
Outcomes: Major Take-Aways
0% 10% 20% 30% 40% 50% 60% 70% 2011 2012 2013 2015
PERCENT YEAR
Women Participants at the Carolina Meat Conference
Female Participants Male Participants
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Most Popular Topics:
- Pricing and Business Focus
- Hands-on Learning
- Developing a Professional Network of Female
Colleagues Most Popular Skills/Take-Aways:
- How to talk to their processors and negotiate
pricing/business relations.
- Empowered them to apply marketing
techniques and business tools to their business.
- Greater network of resources and an increased
professional network.
Women Working in the Meat Business:
Outcomes: Major Take-Aways
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“Because of this training, I was made me closely aware of how
much money I was grinding into a lower dollar product. I have
worked more closely with my butcher and put real effort into that conversation and am having fun creating new products to sell. My meat sales have
increased over 47% this year.”
Women Working in the Meat Business:
Quotes
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“I have a better understanding of the cuts and where they come from,
how to use them, etc. but more importantly, I learned more about how much to
charge….”
“I can now ask for more specific cuts of meat from my processor, and
therefore increase profit.”
““I've learned WHO can help me when I need an answer. WHAT
- pportunities exist within the meat community to get products. The vast specialized
knowledge base within the group”
“This conference
has radically improved my
ability to speak to both customers and producers.”
Women Working in the Meat Business:
Quotes
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Amy Price Neff: Pendulum Fine Meats
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
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Meredith Leigh: The Ethical Meat Handbook
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
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Eliza MacLean: Mobile Butcher Shop
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
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Ann Rose: Rose Mountain Butcher Shoppe
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
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Kari Underly: Mucolo Meat Academy
Women Working in the Meat Business:
Outcomes: Business Start-Ups!
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Women Working in the Meat Business:
Spreading the Word: National Movement
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Women Working in the Meat Business:
Spreading the Word: National Movement
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