INBOUND SALES & MARKETING MIKE ROSE, CEO COMPANY NAME - - PowerPoint PPT Presentation

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INBOUND SALES & MARKETING MIKE ROSE, CEO COMPANY NAME - - PowerPoint PPT Presentation

Apr 23, 2023 481 likes •691 views

1 INBOUND SALES & MARKETING MIKE ROSE, CEO COMPANY NAME WWW.YOURDOMAIN.COM 2 Inbound marketing ... " Inbound " refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects '

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WWW.YOURDOMAIN.COM

COMPANY NAME

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SALES & MARKETING INBOUND

MIKE ROSE, CEO

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WWW.YOURDOMAIN.COM

COMPANY NAME

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Inbound marketing... "Inbound" refers

to marketing activities that bring visitors in, rather than marketers having to go out to get prospects'

  • attention. Inbound marketing earns the attention of

customers, makes the company easy to be found, and draws customers to the website by producing interesting content.

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WWW.YOURDOMAIN.COM

COMPANY NAME

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"Sa

Sale les enable lement is

is a strategic ic, ongoin ing pr process that equips ps all client-fa facing e employees wi with the ability (& (& co content and tech chnology) ) to co consistently and systematica cally have a va valuable co conversation wi with the right set of

  • f custom
  • mer

st stakeholders s at ea each stage e of the e customer er's pr problem-so solving life cy cycl cle to to opti timize the the retur turn n

  • n
  • n investment.
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WWW.YOURDOMAIN.COM

COMPANY NAME

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Inbound marketing + Sales Enablement= ASingle Revenue Team The lines betweensales and marketing are quickly dissolving. On top of this, 90% of the materials created by marketing are not being used by sales, and sales reps are spending 30 hours each month creating their own or searching for materials. Because of the wasted resources, companies are increasing their budgets to improve the effectiveness of their sales teams. According to Sirius Decisions, budgets for sales enablement have doubled to $2.4 million in the past two years, and companies have also increased their investment in sales enablement technology by 69%.

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Inbound Sales & Marketing

Buying has changed

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TECHNOLOGY HAS SHIFTED POWER TO THE BUYER

The days of inundating customers with radio, television and print ads are over. The internet has completely changed the way people make purchase decisions, allowing them to gather information, get opinions and read reviews online.

DVR TV Commercials Radio Ads Newspapers Taxis Pandora /Spotify Online News Feeds Uber

BUYER BEWARE SELLER BEWARE

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57%

Of B2B buyers research

  • nline before making a

purchase decision

(2014 State of B2B Procurement study)

94%

STATS SHOW BUYERS SPEND MORE TIME RESEARCHING THEIR OPTIONS ONLINE

Today's business buyers do not contact suppliers directly until 57 percent of the purchase process is complete.Think with Google,

CEB's Marketing Leadership Council )

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THE BUYER’S JOURNEY DRIVES INBOUND METHODOLOGY

Turn current customers into promoters or evangelists

DELIGHT

Prospect has decided

  • n solution strategy

and is comparing vendors to make a final purchase decision

DECISION

Pain has been defined and prospect is researching available methods to solving the defined problem

CONSIDERATION & RESEARCH

Prospect is expressing symptoms of a pain or

  • pportunity

AWARENESS

DEFINE JOURNEYS

BP#1 BP#2

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PERSONALIZATION INTERACTION AUTOMATION ANALYSIS AND OPTIMIZATION CONTEXTUAL INTERACTION

COMPONENTS OF A CUSTOMIZED JOURNEY

Streamline your marketing process while delivering a personalized, one-on-one user experience.

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INTEGRATED GO-TO-MARKET STRATEGY

Strategies are different, but goal is the same: Generate Awareness & Engagement

OWNED EARNED PAID

CHANNELS

ANALYTICS + OPTIMIZATION

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People Process Technology

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Meet the Mojo Team

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SKILLS

core values & skills

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Three Steps to Integrate Sales & Marketing

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(MONTHLY) STRATEGY KICKOFF MESSAGING DEVELOPMENT CAMPAIGN STRATEGY SALES INTEGRATION INSIGHTS & REPORTING

  • Ideal Client
  • Buyer Persona
  • Brand Voice
  • Value Proposition
  • Content Plan
  • Buyer’s Journey
  • Promotion Strategy
  • List Segmentation
  • Lead Scoring
  • Sales Process

BUILD

  • Configure Hubspot
  • Setup Social Channels
  • Campaign Deliverables
  • Web Build or Edits
  • CRM Integration
  • Initial Content

(4 WEEKS)

(MONTHLY)

INBOUND MARKETING PROCESS

CONTENT PROMOTION INBOUND OPTIMIZATION BUILD & SETUP (8 WEEKS) INBOUND STRATEGY DEVELOPMENT IMPLEMENT & EVOLVE

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http://www.mojomedialabs.com/blog/closing-the-loop-on-romi-return-on-marketing-investment

"Closing the Loop" on ROMI

(Return on Marketing Investment)

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THANK YOU

See You Next Time

WEBSITE mojomedialabs.com/blog EMAIL mike@mojomedialabs.com TELEPHONE 972-893-1334 MOJO MEDIA LABS 400 E. LAS COLINAS BLVD, SUITE 270 IRVING, TX 75039

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OFFERS [CTAs] CONSIDERATION DECISION

INBOUND FUNNEL

BUYER’S JOURNEY

Experiencing a problem Researching solutions Choosing a product or service

  • Checklist
  • Whitepaper
  • Video
  • Infographic
  • Webinar
  • Product specs
  • Catalog
  • Calculator
  • Podcast

AWARENESS STAGE

  • Coupons
  • Consultations
  • Free samples
  • Estimates
  • Demos

REVENUE