In cooperation with A project by Alina Niemann, Beln Muoz and - - PowerPoint PPT Presentation
In cooperation with A project by Alina Niemann, Beln Muoz and Ilayda Sarlak. Research Question How to build a sustainable relationship with one time article readers of online newspapers (18 - 35 years old) coming from social media
A project by Alina Niemann, Belén Muñoz and Ilayda Sarlak. In cooperation with
How to build a sustainable relationship with one time article readers of online newspapers (18 - 35 years old) coming from social media platforms?
improved in order to enhance the readers’ engagement?
Sprint 3 Prototyping Sprint 4 Usability Tests Sprint 5 Design Adjustments Sprint 1 Literary & Field Research Sprint 2 Survey
➔ Direct Communication ➔ Community Engagement ➔ Getting to know the readers
Personalized set of
updates Personalized information and statistics. Interaction messages based on readers activities + customizing features
From Focus to Features:
Personalized News Updates
Yes: 84%
From Focus to Features:
Interaction Messages
OK: 68%
83% ‘Accept cookies’ 46% ‘Answer a question’ 46% ‘Log in with social media or e-mail’
From Focus to Features:
Year in News
Yes: 95%
75% would sign in with a social media account
A project by Alina Niemann, Belén Muñoz and Ilayda Sarlak. In cooperation with