INBOUND MARKETING What Is It? How Can It Help Your Business? - PowerPoint PPT Presentation

INBOUND MARKETING What Is It? How Can It Help Your Business? Friday, June 6, 14

WHO IS THE WATTERS GROUP We are an Inbound Marketing company that focuses on putting our clients in-front of their ideal customers at the moment they are looking for their products or services. How We Do This ✴ Business Innovation ✴ Strategic Marketing Messaging Formula™ ✴ Business Optimization ✴ Content Creation ✴ Multiple Channel Distribution & Promotion Friday, June 6, 14

WHO IS LEE WATTERS I am a Marketing Professional that has been involved in online marketing for over 17 years. My main focus has been in Search Marketing and Optimization. With a background in audio and video production working as a professional music recording engineer and post production audio mixer for film and TV for over 20 years. I am a certified Inbound Marketing professional that has proven to deliver outstanding results and higher income for my clients. I am also a certified Power Marketing Consultant utilizing the Power Marketing Program. A system that is based off truth not advertising gimmicks. Friday, June 6, 14

AGENDA ‣ Outbound Marketing ‣ Inbound Marketing ‣ Getting Found ‣ Publishing Content ‣ Content Marketing ‣ Blogging ‣ Video Marketing ‣ Social Media ‣ Search Engine Optimization (SEO) ‣ Measurement ‣ Traffic & Leads ‣ Lead Capture & Follow Up Friday, June 6, 14

OUTBOUND MARKETING Friday, June 6, 14

WHAT IS INBOUND MARKETING Friday, June 6, 14

INBOUND MARKETING Inbound Marketing Pulls Buyers Into Your Business Friday, June 6, 14

INBOUND MARKETING Content SEO Social Media E-Mail Marketing Titles Facebook Blog Descriptions LinkedIn Opt-Ins Videos Anchor Text Twitter List Building Reviews Backlinks G+ Follow Up Articles Keywords YouTube Lead Nurturing Education Long Tail Friday, June 6, 14

INBOUND MARKETING Friday, June 6, 14

YOUR WEB PRESENCE One of your most important marketing properties. Friday, June 6, 14

GETTING FOUND • Optimizing your Business • Optimize your Website (SEO) • Targeted Keywords • Create Optimized Content • Blog Articles that Rank • Video Marketing • Social Media Content Friday, June 6, 14

CONVERT Visitors into Leads Provide Useful Information Engage Your Visitors Educate Your Visitors Call To Action - Free Offer Low or No Cost of Entry Build Trust Friday, June 6, 14

ONLY 3 REASONS WHY PEOPLE COME TO YOUR WEBSITE • Can you help me with a need or problem? (Research) • Contact You (Call or Where are you) • Buy Something (e-commerce) That Is It! Friday, June 6, 14

PUBLISHING - NOT ADVERTISING Think like a publisher, engage and educate your prospects on your products or services. Provide valuable information and why they should do business with you and not your competition. Do not post advertising content. This will only make people turn away Friday, June 6, 14

WHAT TO PUBLISH? Great Blog Articles - Provide value to your customers and prospects with education about your company, products and services so they can make the right choice. Videos - Go over the benefits of working with your company. Demo your products or services. Answer questions. Micro Content - Promote your content and provide value to your followers. Friday, June 6, 14

WHERE TO PUBLISH? Friday, June 6, 14

BLOGGING Write content that your prospects and customers will find informative and useful. You should post a new blog article at minimum once a week. Google likes it when you post on a regular schedule. Friday, June 6, 14

BLOGGING Write content that your prospects and customers will find informative and useful. You should post a new blog article at minimum once a week. Google likes it when you post on a regular schedule. DON’T SELL!!!!! Friday, June 6, 14

BLOGGING Make sure you are using the keywords you need to rank for so you will get found. Type of Content: • Provide tips • Answer questions • How To’s • Product Information • Client Stories • Product Reviews Friday, June 6, 14

VIDEO MARKETING The Mother Load of Inbound Marketing! Produce videos for your business. Show prospects your products and services. Explain why your stuff is better and why they should buy from you and not your competition. • Give a tour of your company • Answer questions • Show how to get the most from your stuff • Demo your stuff • Interview your staff • Tell Your Story Friday, June 6, 14

SOCIAL MEDIA Don’t Even Get Me Started! Friday, June 6, 14

SOCIAL MEDIA Is not a place to put your sales promotions or try to get me to buy from you. I will stop following and unfriend you fast! This is the place to engage and be SOCIAL with your customers. Think about how you use Facebook. Friday, June 6, 14

EMAIL MARKETING This can be one of your best friends! Every business should be doing email marketing. But you need to make sure you’re providing value and not pushing your sales message too hard. • Monthly Newsletter • Special Promotions • Product or Service Updates • Industry News Your reader should look forward to your emails, not send them to SPAM Friday, June 6, 14

SEARCH ENGINE OPTIMIZATION (SEO) 99.9% of Companies selling SEO services is Snake Oil! Friday, June 6, 14

SEARCH ENGINE OPTIMIZATION (SEO) When to hide your money! If a SEO company tells you: • We can get you first place on Google • We guarantee you first page on Google • Your business will be number one in the Search Engines • We have a trick to put your business at the top • We can’t tell you what we do, but it works • We are the only certified Google SEO Company • Our SEO package is only $50 a month Friday, June 6, 14

SEARCH ENGINE OPTIMIZATION (SEO) Doing SEO the right way Your website and content should rank organically if it is optimized for the right words and you get real high quality backlinks. Don’t do keyword stuffing or think you can fool Google with tricks. They have engineers that are smarter then you and me so all that will happen is your site will get blacklisted. Friday, June 6, 14

SHARING & LINKS One way to get Google to like your site and push you up higher in the rankings is to produce valuable content. Content that gets shared and other sites to link to you. Provide high quality targeted content and you will get to the first page. Friday, June 6, 14

PROMOTE YOUR CONTENT If your blog and website content is full of information that your visitors find useful, promote it on your Social Media channels. As long as your social posts aren’t filled with sales mumbo-jumbo you will do fine. You can write teasers about the topic and provide a link back to your blog. Friday, June 6, 14

MEASUREMENT Measure everything make sure to track all of your web properties. Use Google Analytics to see your sites traffic and other important information. Friday, June 6, 14

TRAFFIC & LEADS The whole point of having a website for you business is to get new customers to want to do business with you. Make sure you focus on turning visitors into leads. You don’t do this by having a bunch of “ME” content on your Home Page. Lead capture should the main focus of your Home Page. Make sure to offer a solution to a problem or an improved way of doing something. You must have a Unique Selling Proposition (USP) in order to get a prospect to raise their hand asking for more information. Friday, June 6, 14

LEAD CAPTURE & FOLLOW UP Put an opt-in form on your home page, offer a free sample or big discount. The whole idea is to get someone to give you a try. Make sure your offer has a high perceived value. Information that they would want to know before buying what you sell. This will help you build your list of prospects that you can market to. Friday, June 6, 14

LEAD CAPTURE & FOLLOW UP Once your visitor has opt-in for your free offer make sure to follow up with them right away. You will have a better chance to close the deal. The best way is to setup an automated follow up system. Use a auto-responder to send emails or SMS text messages to your new leads. Help them get to Know - Like and Trust you. Friday, June 6, 14

Q & A Friday, June 6, 14