INBOUND MARKETING What Is It? How Can It Help Your Business? - - PowerPoint PPT Presentation
INBOUND MARKETING What Is It? How Can It Help Your Business? Friday, June 6, 14 WHO IS THE WATTERS GROUP We are an Inbound Marketing company that focuses on putting our clients in-front of their ideal customers at the moment they are
What Is It? How Can It Help Your Business?
Friday, June 6, 14
We are an Inbound Marketing company that focuses on putting
are looking for their products or services. How We Do This
✴ Business Innovation ✴ Strategic Marketing Messaging Formula™ ✴ Business Optimization ✴ Content Creation ✴ Multiple Channel Distribution & Promotion
Friday, June 6, 14
I am a Marketing Professional that has been involved in online marketing for over 17 years. My main focus has been in Search Marketing and Optimization. With a background in audio and video production working as a professional music recording engineer and post production audio mixer for film and TV for over 20 years. I am a certified Inbound Marketing professional that has proven to deliver outstanding results and higher income for my clients. I am also a certified Power Marketing Consultant utilizing the Power Marketing Program. A system that is based off truth not advertising gimmicks.
Friday, June 6, 14
Friday, June 6, 14
Friday, June 6, 14
Friday, June 6, 14
Inbound Marketing Pulls Buyers Into Your Business
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Content Blog Videos Reviews Articles Education SEO Titles Descriptions Anchor Text Backlinks Keywords Long Tail Social Media Facebook LinkedIn Twitter G+ YouTube E-Mail Marketing Opt-Ins List Building Follow Up Lead Nurturing
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Friday, June 6, 14
One of your most important marketing properties.
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Friday, June 6, 14
Visitors into Leads Provide Useful Information Engage Your Visitors Educate Your Visitors Call To Action - Free Offer Low or No Cost of Entry Build Trust
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You (Call or Where are you)
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Think like a publisher, engage and educate your prospects on your products or services. Provide valuable information and why they should do business with you and not your competition. Do not post advertising content. This will only make people turn away
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Great Blog Articles - Provide value to your customers and prospects with education about your company, products and services so they can make the right choice. Videos - Go over the benefits of working with your company. Demo your products or services. Answer questions. Micro Content - Promote your content and provide value to your followers.
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Friday, June 6, 14
Write content that your prospects and customers will find informative and useful. You should post a new blog article at minimum once a week. Google likes it when you post on a regular schedule.
Friday, June 6, 14
Write content that your prospects and customers will find informative and useful. You should post a new blog article at minimum once a week. Google likes it when you post on a regular schedule.
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Make sure you are using the keywords you need to rank for so you will get found. Type of Content:
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The Mother Load of Inbound Marketing! Produce videos for your business. Show prospects your products and services. Explain why your stuff is better and why they should buy from you and not your competition.
Your Story
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Don’t Even Get Me Started!
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Is not a place to put your sales promotions or try to get me to buy from you. I will stop following and unfriend you fast! This is the place to engage and be SOCIAL with your
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This can be one of your best friends! Every business should be doing email marketing. But you need to make sure you’re providing value and not pushing your sales message too hard.
Your reader should look forward to your emails, not send them to SPAM
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99.9% of Companies selling SEO services is Snake Oil!
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When to hide your money! If a SEO company tells you:
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Doing SEO the right way Your website and content should rank organically if it is
Google with tricks. They have engineers that are smarter then you and me so all that will happen is your site will get blacklisted.
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One way to get Google to like your site and push you up higher in the rankings is to produce valuable content. Content that gets shared and other sites to link to you. Provide high quality targeted content and you will get to the first page.
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If your blog and website content is full of information that your visitors find useful, promote it on your Social Media channels. As long as your social posts aren’t filled with sales mumbo-jumbo you will do fine. You can write teasers about the topic and provide a link back to your blog.
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Measure everything make sure to track all of your web properties. Use Google Analytics to see your sites traffic and other important information.
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The whole point of having a website for you business is to get new customers to want to do business with you. Make sure you focus on turning visitors into leads. You don’t do this by having a bunch of “ME” content on your Home Page. Lead capture should the main focus of your Home Page. Make sure to offer a solution to a problem or an improved way of doing something. You must have a Unique Selling Proposition (USP) in order to get a prospect to raise their hand asking for more information.
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Put an opt-in form on your home page, offer a free sample or big
someone to give you a try. Make sure your offer has a high perceived value. Information that they would want to know before buying what you sell. This will help you build your list of prospects that you can market to.
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Once your visitor has opt-in for your free
right away. You will have a better chance to close the deal. The best way is to setup an automated follow up system. Use a auto-responder to send emails or SMS text messages to your new leads. Help them get to Know - Like and Trust you.
Friday, June 6, 14
Friday, June 6, 14