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If data was freely available, what would be the impact on social housing? Ed Wallace Research & Innovation Manager Viridian Housing www.viridianhousing.org.uk Who are our customers? Using data to drive change Viridian Customer Evidence


  1. If data was freely available, what would be the impact on social housing? Ed Wallace Research & Innovation Manager Viridian Housing www.viridianhousing.org.uk

  2. Who are our customers?

  3. Using data to drive change Viridian Customer Evidence Base At a strategic level At an operational level At an innovative level Different & better ways of Understand long term Drive service challenges improvement meeting a challenge

  4. This resource can be cut in a number of ways… Source Level Theme • Household type & size • • Money Viridian databases • Gender Debt, personal banking, • 2011 Census financial wellbeing • Region • Experian • Employment • Patch • NHS & police open data Unemployment, training, • Disability local jobs markets • Department for • • Ethnicity Health and wellbeing Transport • Disability, ageing, health Rent arrears • Department for issues • Education Employment status • Community • Stock type Safety, transport, digital • inclusion Use of services

  5. …and applied at different levels Individual households or Estates and housing Overview of regions or the postcodes officer patches whole organisation

  6. 12% of Viridian households Multiple - 50% on housing benefit adult - One in four lead tenants are unemployed - 28% in high or very high financial stress households - 48% at high risk of fuel poverty - 11% experiencing disability or a health issue Impact on Viridian services - Average number of Repairs (11 repairs) since 2012 - Calls to customer services (8 calls) in 6 months 19% - Percentage(%) of ASB cases Specific issue - Young people living in multiple adult households 13% - Percentage(%) of customers Almost 40% of adults aged 25-29 living in in 5 weeks or more arrears multiple adult households are unemployed. £174 - Average balance (over a 87% are ‘likely’ or ‘very likely’ to have used month) an unauthorised overdraft .

  7. Money 44% have incomes <£20k What does this mean for setting rents? 33% have incomes <15k 1,700 customers are in high or very high financial stress 41% of GN customers are likely to have used an unauthorised overdraft How do we approach Money management rent collection? issues beyond income Financial stress linked to arrears Should we do more to ? help residents stay in credit?

  8. Compare About our Rents Relets Repairs areas customers

  9. Compare About our Rents Relets Repairs areas customers

  10. The really, really easy way to swap your home from

  11. Grown out of a transfers pilot We learnt a lot about what tenants want… User research Pilot in SW London 2,500 tenants contacted 1 in 10 wanted to move Clunky matchmaking Housing Options Officer role

  12. So we know this is an idea with potential We learnt a lot about what tenants want… more moves in 3x 93 Households 2013/14 than moved. 2012/13

  13. About MoveMaker • A mobile app & website • Personalised matchmaking • Open data for better decisions A simple, easy way to find your future home

  14. How MoveMaker works… Easy to sign up Accessible Simple design Covers technical aspects Creates genuine matches Ready to Makes open data swap! useful

  15. MoveMaker uses open data that tenants find useful Location Quality Comparison What are the Can I get my Is it a long walk schools like? bus? to the station? Are there more Am I near the Is the GP any jobs in this area? shops? good? Ofsted, NHS patient surveys, Care Quality Commission, Department for Work and Pensions and Department for Transport.

  16. Innovation is a process

  17. Thank You Ed Wallace Research & Innovation Manager Viridian Housing ed.wallace@viridianhousing.org.uk - @ed_wallace / @MoveMakerApp www.viridianhousing.org.uk

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