How To Take Your Nonprofit Stories From Boring2Brilliant Lori L. - - PDF document

How To Take your Nonprofit Stories from Boring2Brilliant - Charity How To 1

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How To Take Your Nonprofit Stories From Boring2Brilliant

Lori L. Jacobwith, President/Founder Ignited Fundraising

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The slides and bonus materials can be found in your Charity How To Library

How To Take Your Nonprofit Stories From Boring2Brilliant

Lori L. Jacobwith, President/Founder Ignited Fundraising

About Lori

Lori L. Jacobwith Ignited Fundraising

www.IgnitedFundraising.com

• 25 + years as Master storyteller, fundraising culture

change expert, trainer & coach.

• Recognized as one of the top 30 most Effective

Fundraising Consultants in the US.

by The Giving Show on the Wall Street Network

• Since 2001 has helped nonprofit organizations raise

nearly $300 million from individual donors. And counting.

LJacobwith @LJacobwith

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Author of the Only Complete Storytelling System Check In Question

Please type your questions and comments into the question box.

Tell me one thing you’d like to know learn today to help you with your storytelling?.

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TODAY: Communication Tools What We Will Cover Today

I. What is storytelling?

• II. Why tell stories? What donors want.
• III. Where to find a good story.
• IV. How to engage staff & board to help

identify & share stories.

• V. How to take a “mission moment” & turn it

into a compelling story.

• VI. How to tell a powerful 2-minute story.

VII.How to create & use 6-word stories.

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Who Taught Me the Power of Storytelling?

• 1 Staff
• 12 Volunteers
• $80,000 Budget
• Screening 250 children

a year

What I inherited: 2 ½ years later:

• 5 Staff
• 890 Volunteers
• $1.2 million Budget
• Screening 25,000

children year

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• I. What Is Storytelling?

Storytelling Is…

“A narrative account of real or imagined events.”

~ Source: National Storytelling Association

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What Storytelling is Not

You are not a newspaper or news reporter that must share objective & careful stories.

Storytelling Is

…the art of using language,

vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience.

~ Source: National Storytelling Association

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• II. Why Tell Stories?

Why Are Stories So Important?

• We “THINK” in story
• Every decision we make

is based on the story we tell ourselves.

• If we don’t feel something

we can’t make a decision

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Great Gaping Disconnect What people want when they support a cause: To make a difference To feel personally connected to something greater than themselves To feel useful To get the warm glow of giving Great Gaping Disconnect What people get when they support a cause: A tax receipt Statistics, facts & figures A newsletter…sometimes An appeal to give (more) money

There needs to be more of what people want in their experience with us.

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Feeling good is what nonprofits sell

~ Seth Godin, Author & Marketing guru

The secret to cutting through the clutter of day to day noise…

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Talk About the Impact I help Cause Andy Goodman

Andy is best known for his speeches and workshops on storytelling, presenting, design and strategic communications.

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The Role of Family & Community in Mentoring Alienated Youth in the American Midwest…

• III. Where To Find A Good Story?

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50% of Telling A Great Story

…Is finding a great story to tell.

Mission Moments Lori’s Definition:

“Any short, inspirational, example of how your organization is making an impact.” Must be an example of a real person. Could be a client, staff person, volunteer, donor, a board member and more.

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Mission Moments

http://bit.ly/MissionMomentsFromLori

What is A Mission Moment for YOUR Organization?

Source: Bynum School Facebook page Source: American Indians for Indian Opportunity Website

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Finding Powerful Stories Important factors:

• 1. Who do you ask for mission moment

examples?

• 2. What questions do you ask?
• 3. Where do you ask the questions?
• 1. Who to Ask?

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• 1. Who to Ask?

People you serve & their family Board & former board members

• Donors. First-time, long-time…

Other staff Event sponsors, foundations…

• 2. What do you ask them?

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“Tell Me A Story”

NO

Finding Powerful Stories

Open-ended questions. Ask questions that gets “at” a story but doesn’t feel like you are putting the person on the spot. The responsibility to “find” the story is

• yours. Ask more questions to glean the

“nuggets” to build the story.

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Questions To Ask

Who did you turn away? Who stands out for you…? Favorite or best thing about this family… Add your own…

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• 3. Where Could You Ask Questions?
• IV. How to Engage Staff &

Board to Help Identify and Share Stories?

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Creating A Story Finding & Sharing Culture

• 1. Define the term: mission moment.
• 2. Infuse your mission into all meetings,

discussions, events by sharing a real-life example of your impact.

• 3. Ask board members, staff, donors &
• thers for examples of people that have

inspired them from your organization.

• 4. Make it fun, safe & easy to “learn” HOW to

share a powerful mission moment.

Creating A Story Finding & Sharing Culture

• 5. Invite board members (& staff) to share

the mission moment at the start meetings.

• 6. Include lots of written & told stories via

social media, website, donors visits

• 7. Make it simple & fun to access, update

and read your stories.

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• V. How to Take A Mission

Moment & Turn it Into A Compelling Story?

Crafting Your Story: 6 Step Process

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Six Step Process

Step 1: Identify one person (your mission moment person)

Six Step Process

Step 2: Learn about them & jot down as much as you know about them. Step 3: Write down all of the exact results.

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Six Step Process

Step 4: Make a list of transformations due to your involvement.

Six Step Process

Step 5: Circle words that stand out as descriptive or emotionally connecting.

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Explosive energy Cautiously hopeful Gnarled hands Uncomfortably shy Smiled from ear to ear Unrestrained joy Placement of Emotionally Connecting Words is Key Share a STORY. Don’t Give a Report.

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Six Step Process

Step 6: Now fit the story into the

• framework. And share your story.

Using various formats. Often. Let me tell you about… [Insert name] had a life of… Here’s why and how [name] found their way to us…

Simple Story Framework

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Here’s how [name] felt... What [name] accomplished due to

• ur [program name]…

And because of [examples of your work] [name] is now…

Simple Story Framework Sondra’s Story

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Sondra’s Story

• VII. How to Create & Use

Six-Word Stories?

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Six-Word Stories Six-Word Stories

• 1. Emotional connection to

a real person

• 2. Compelling fact
• 3. Bonus: Call to action

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Stories: Less is More

Lori tells stories that raise millions. Community service org helping vets: War damaged Jim. We restored him. Arts Organization:

• Ryan. Age 6. A future maestro.

Yours?

Homework

Create & tell a six word story by the end

• f the day!

Share it with me on Twitter or Facebook.

LJacobwith @LJacobwith

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People will forget what you said. People will forget what you did. But people will never forget how you made them feel.

~ Maya Angelou

Real Stories

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Real Stories

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Real Stories

http://bit.ly/RX3fab

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True Story Support Moves Toward Boldness & Clarity of Communication

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Next Steps Share: One thing you learned. One thing you will change about your storytelling. Bonus Materials Are Found In Your Charity How To Library

Free Reference Guide & eBook

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Staying Connected

Lori L. Jacobwith Ignited Fundraising

Fundraising Culture Change Expert & Master Storyteller

ENews: www.ignitedfundraising.com

Lori Jacobwith @LJacobwith

Fire Starters Blog: www.ignitedfundraising.com/blog Books Free Resources

http://www.ignitedfundraising.com/training/free/

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