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Context | Contrast, Repetition | Typography
Telling Stories with Data October 30, 2017
Context | Contrast, Repetition | Typography Telling Stories with - - PowerPoint PPT Presentation
Context | Contrast, Repetition | Typography Telling Stories with - - PowerPoint PPT Presentation
Context | Contrast, Repetition | Typography Telling Stories with Data October 30, 2017 Plan for today Context and audience Tools Contrast Repetition Truth in stories Context Why is telling stories so hard? Audience Stories are how we
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Truth in stories
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Context
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Why is telling stories so hard?
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Audience
Stories are how we translate core, essential content to different forms for specific audiences
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Analysis Exploration Discovery
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Exploratory vs. explanatory graphics
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Who, what, how
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Group of friends at a Halloween party Food services department in your company USDA National School Lunch Program Who, what, why 3-minute story Big idea
https://www.youtube.com/watch?v=VzPD009qTN4
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Tools
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Image types
Bitmap Vector
jpeg, png, gif pdf, svg
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JPEG: Photographs
Bitmaps
PNG/GIF: Figures with limited colors Anything you put in Word SVG: Vectors online
Vectors
PDF: Anything vector based
Which format do I use?
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Which programs do I use?
Photos Documents Vectors
GIMP Scribus Inkscape Photoshop InDesign Illustrator
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Principles of graphic design
Contrast Repetition Alignment Proximity
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Contrast
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Don’t be a wimp. “If two items are not exactly the same, make them different. Really different.”
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Typographic contrast
Serif Sans Serif Slab Serif Script Decorative Lorem ipsum dolor sit amet Lo Lorem em ip ipsu sum do dolor s r sit am amet et
Lorem ipsum dolor sit amet
Lor
- rem ip
ipsu sum dol
- lor
- r s
sit ame amet
Lo Lorem ip ipsu sum do dolor r sit sit am amet
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Color contrast
http://color.adobe.com http://colorbrewer2.org/
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Good or bad?
We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility…
Article I.
Section 1. All legislative Powers herein granted shall be vested in a Congress of the United States, which shall consist of a Senate and House of Representatives. We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility…
Article I.
Section 1. All legislative Powers herein granted shall be vested in a Congress of the United States, which shall consist of a Senate and House of Representatives.
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Repetition
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“Repeat some aspect
- f the design throughout
the entire piece.”
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