STUDENT ELECTIONS CREATIVE CAMPAIGNING: BRANDING YOURSELF - - PowerPoint PPT Presentation
NSU PRESENTS THE ADVERTISING YOURSELF WORKSHOP: STUDENT ELECTIONS CREATIVE CAMPAIGNING: BRANDING YOURSELF CONSISTENCY RESOURCES ONLINE PRESENCE LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES
NSU PRESENTS THE
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
CREATIVE CAMPAIGNING: BRANDING YOURSELF • CONSISTENCY • RESOURCES • ONLINE PRESENCE
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
BRANDING YOURSELF
WHAT ARE YOUR STRENGTHS? HOBBIES AND INTERESTS?
Your campaign and brand should represent you in the best light. Take your strengths and think of ways that you could amplify this in your campaign. Whether it’s getting dressed up, giving out freebies, putting on a display or getting your friends involved, there will be ways that you can use what makes you, you to brand yourself. You’re more than an aesthetic.
ANY PERSONAL TRAITS? HOW CAN YOU USE THESE?
Your brand needs to be identifiable and clear. Once you have decided on your brand, stick to it! If your main colour is mint green, keep using the mint green, don’t use any other version of green and keep it all ‘on brand.’ If you have a tagline, keep it consistent and use it on all your advertising. Make them remember you!
CONSISTENCY IS KEY
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
JOHN SMITH’S BRAND
MAIN COLOUR: MINT GREEN FONT: AZO SANS SOCIAL MEDIA: FACEBOOK
FOR VP SPORT
@JOHNSMITH
POSTER/FLYERS SOCIAL MEDIA ICON SOCIAL MEDIA
FOR VP SPORT
@JOHNSMITH @JOHNSMITHFOR VP SPORT
PAST SABB CAMPAIGNS
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
DESIGNING YOUR BRAND
Photoshop, Illustrator, InDesign
Available on all University computers.
www.canva.com
Free to use, web based template format designs.
www.gimp.org
Free to use, similar to Photoshop, but free to download.
Available on the app store for iPads
Free to use, iPad based design programme.
www.designer.gravit.io
Free to use, similar to Illustrator, but free to download.
You don’t need to be an Adobe wizard to design a poster or flyer. There is a multitude of free resources and tutorials online at your fingertips.
RESOURCES
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
we recommend...
ONLINE PLATFORMS
Your nominee manifesto and profile.
Everyone and their aunties are on Facebook.
Capture your campaign in photos.
If you’re creating campaign videos, obviously.
Less recommended, unless you have a following already.
Promoting yourself online can be just as important as it is in person! Your presence online is one of the main ways that students can learn more about what you have planned for the role and your plans for the Union. By being present online, you’re giving them the chance to follow you and your campaign and potentially spread the word to their friends.
ONLINE PRESENCE
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
STUDENTS’ UNION RESOURCES
VOTING IS ON 24 - 28 FEB
PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS
MYNSU.CO.UK/ELECTIONS
NSU ELECTIONS WORKSHOPS
Refer to Events page on FB for full listing.
GRAPHIC DESIGN SOCIETY
northumbriagd@gmail.com
NSU STAFF CONTACTS
CRAIG (Video production) craig4.wilson@northumbria.ac.uk WHITNEY (Graphic design and print) w.raeper@northumbria.ac.uk NIALL (Director of Membership) niall.sweby@northumbria.ac.uk