STUDENT ELECTIONS CREATIVE CAMPAIGNING: BRANDING YOURSELF - - PowerPoint PPT Presentation

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STUDENT ELECTIONS CREATIVE CAMPAIGNING: BRANDING YOURSELF - - PowerPoint PPT Presentation

NSU PRESENTS THE ADVERTISING YOURSELF WORKSHOP: STUDENT ELECTIONS CREATIVE CAMPAIGNING: BRANDING YOURSELF CONSISTENCY RESOURCES ONLINE PRESENCE LEAD FACULTY PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES


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SLIDE 1

ADVERTISING YOURSELF WORKSHOP:

STUDENT ELECTIONS

NSU PRESENTS THE

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

CREATIVE CAMPAIGNING: BRANDING YOURSELF • CONSISTENCY • RESOURCES • ONLINE PRESENCE

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SLIDE 2

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

CREATIVE CAMPAIGNING.

BRANDING YOURSELF

WHAT ARE YOUR STRENGTHS? HOBBIES AND INTERESTS?

Your campaign and brand should represent you in the best light. Take your strengths and think of ways that you could amplify this in your campaign. Whether it’s getting dressed up, giving out freebies, putting on a display or getting your friends involved, there will be ways that you can use what makes you, you to brand yourself. You’re more than an aesthetic.

ANY PERSONAL TRAITS? HOW CAN YOU USE THESE?

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SLIDE 3

Your brand needs to be identifiable and clear. Once you have decided on your brand, stick to it! If your main colour is mint green, keep using the mint green, don’t use any other version of green and keep it all ‘on brand.’ If you have a tagline, keep it consistent and use it on all your advertising. Make them remember you!

CONSISTENCY IS KEY

CREATIVE CAMPAIGNING.

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

JOHN SMITH’S BRAND

MAIN COLOUR: MINT GREEN FONT: AZO SANS SOCIAL MEDIA: FACEBOOK

FOR VP SPORT

@JOHNSMITH

POSTER/FLYERS SOCIAL MEDIA ICON SOCIAL MEDIA

FOR VP SPORT

@JOHNSMITH @JOHNSMITH

FOR VP SPORT

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SLIDE 4

PAST SABB CAMPAIGNS

CREATIVE CAMPAIGNING.

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

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SLIDE 5

DESIGNING YOUR BRAND

  • ADOBE CC

Photoshop, Illustrator, InDesign

Available on all University computers.

  • CANVA

www.canva.com

Free to use, web based template format designs.

  • GIMP

www.gimp.org

Free to use, similar to Photoshop, but free to download.

  • PROCREATE

Available on the app store for iPads

Free to use, iPad based design programme.

  • GRAVIT DESIGNER

www.designer.gravit.io

Free to use, similar to Illustrator, but free to download.

You don’t need to be an Adobe wizard to design a poster or flyer. There is a multitude of free resources and tutorials online at your fingertips.

RESOURCES

CREATIVE CAMPAIGNING.

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

"BUT I DON'T KNOW HOW TO USE..."

we recommend...

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SLIDE 6

ONLINE PLATFORMS

  • MYNSU.CO.UK

Your nominee manifesto and profile.

  • FACEBOOK

Everyone and their aunties are on Facebook.

  • INSTAGRAM

Capture your campaign in photos.

  • YOUTUBE

If you’re creating campaign videos, obviously.

  • TWITTER

Less recommended, unless you have a following already.

Promoting yourself online can be just as important as it is in person! Your presence online is one of the main ways that students can learn more about what you have planned for the role and your plans for the Union. By being present online, you’re giving them the chance to follow you and your campaign and potentially spread the word to their friends.

ONLINE PRESENCE

CREATIVE CAMPAIGNING.

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

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SLIDE 7

STUDENTS’ UNION RESOURCES

CREATIVE CAMPAIGNING.

VOTING IS ON 24 - 28 FEB

PRESIDENT VP SPORTS VP POSTGRAD VP EDUCATION VP WELFARE VP ACTIVITIES EQUALITY REPS LEAD FACULTY REPS

MYNSU.CO.UK/ELECTIONS

NSU ELECTIONS WORKSHOPS

Refer to Events page on FB for full listing.

GRAPHIC DESIGN SOCIETY

northumbriagd@gmail.com

NSU STAFF CONTACTS

CRAIG (Video production) craig4.wilson@northumbria.ac.uk WHITNEY (Graphic design and print) w.raeper@northumbria.ac.uk NIALL (Director of Membership) niall.sweby@northumbria.ac.uk