Typography TYPOGRAPHY The art of type TYPE All the letters (abc), - - PowerPoint PPT Presentation

Typography

TYPOGRAPHY

The art of type

TYPE

All the letters (abc), Numbers (123) & characters (; ? @)

• f the alphabet.

MONOTYPE

Trade name for hot metal composition system

Monotype Corporation Machine Shop

Hot Metal Composition

FONT

Type or letter style

Examples: Impact Baskerville Old Face Agency Cooper Black Broadway

VARIATIONS OF TYPE

Width of letters: regular,

• r

Weight of letters: light, regular, bo bold ld, heavy

TYPESTYLE CATEGORIES

• SERIF: Letters that have feet or tails.
• SAN SERIF: Letters without feet or tails.
• SCRIPT: Letters that simulate handwriting (cursive)

and/or calligraphy

• DECORATIVE: Letters that have character,

are unique in style.

SERIF

Examples of TYPESTYLE CATEGORIES

SERIF SE SERIF RIF SERIF SERIF

Having feet or tails More examples of “SERIF” fonts Having feet or tails

SAN SERIF

Examples of TYPESTYLE CATEGORIES SAN SERIF SAN SER ERIF SAN SERIF SAN SAN SERIF SERIF SAN SAN SE SERI RIF

Having NO feet

• r tails

More examples of “SAN SERIF” fonts Having NO feet

• r tails

Scri Script pt

Examples of TYPESTYLE CATEGORIES

Sc Script ript Sc Script ript Sc Script ipt

Resembles handwriting, cursive lettering or calligraphy. More examples of “SCRIPT” fonts Rule of thumb: When using a Script font, do not write in all capital letters, it is too hard to read.

SCRIPT IPT

Examples of TYPESTYLE CATEGORIES DECORATIVE DECORATIVE DEC ECORA RATIVE TIVE DE DECORA CORATI TIVE VE

More examples of “DECORATIVE” fonts Fonts that are unique in style and typically only used for headlines, or one word emphasis.

POINT

Type is measured in points Smallest typographical unit. 1 point = 1/72 of an inch 36 point = ½ of an inch 72 point = 1 inch

TRACKING: T R A C K I N G Adjusting space between all letters equally. KERNING: AV A V A V Adjusting space between two letters. LEADING: Adjusting space between sentences.

SPACING

BASELINE

The line where all letters stand on.

Typographical Designers

Study all the information in orange of the next few pages

Three Famous English Type Designers

• William Caslon
• John Baskerville
• Stanley Morison

William Caslon Caslon Font

• 1. William Caslon

[English]

1692-1766

• Engraver, type founder, type designer.
• The first of a family of English type founders (Caslon I, II, III, IV)
• 1716: started business in London as an engraver and started a

type foundry

• 1725: sets up his own type foundry,

– it continued to operate for 200 years.

• 1734: Caslon’s first one-page specimen: 47 of his typefaces
• Created Caslon font: used for the Declaration of Independence
• Influenced many contemporary typographers
• Known style: old style, roman

John Baskerville Baskerville Font

• 2. John Baskerville

[English]

1706-1775

• Father of printing in England
• Skilled engraver of Tombstones
• Generated Baskerville font, still present today
• Established a paper mill, printing office and type foundry.
• Known style: between old style and modern style called ``Transitional'' type
• Major innovations in printing

– making a flatter, sturdier bed in press construction – printing ink (blacker, opaque, more even, and quicker-drying) – papermaking (wove instead of laid) – letter design – he made changes to the way in which metal type was made, enabling him to produce finer, more delicate lettering than any before him had achieved.

Stanley Morison Times New Roman

• 3. Stanley Morison

[English]

1889-1967

• Typographer, type designer
• 1923–67: typography consultant to Monotype Corporation*.
• 1929–60: typography consultant to "The Times" daily newspaper.
• Created font Times New Roman, still present today
• 1932: The first issue of "The Times™" with font Times New Roman™,

is printed.

• Produced some of the most popular text faces of the 20th century

*Montoype: trade name for hot metal composition system, It consists of two units: a keyboard and a casting machine.

Famous American Type Designer

• Morris Benton

Morris Benton Franklin Gothic

Morris Benton

[American]

1872-1948

• 1892-1937: Type designer for ATF*
• Developed over 200 alphabets, all of which were published by ATF
• Leading American type designer
• *ATF: American Type Foundry conglomeration. It owns the rights

to one of the world’s greatest libraries of original typefaces, largely directed and created by Morris Benton.

Broadway Hobo New Century School Book Commercial Script

Designed by Morris Benton

Caslon Font (designed by Caslon) Baskerville Font (designed by Baskerville) Times New Roman (designed by Morrison New Century School Book (designed by Benton

COMPARISONS

Foundries are organizations that manufacture fonts. Some are large companies, while others are just a designer or two. Type foundries have existed since the 1450s, the birth of printing in Europe.

If you typed your notes, be sure it is only

• ne page long, to conserve paper and
• toner. You can make font size smaller or

change some of the spacing. Type your name at the top, print and place in your

• notebook. If you hand wrote your notes

place them in your notebook regardless

• f how long it is.

When you are finished with these notes check out the following websites pertaining to typography. http://www.myfonts.com http://www.dafont.com