By Angelique James and Amanda Dorsett Typography: Neue Aachen, 1969 - - PowerPoint PPT Presentation

By Angelique James and Amanda Dorsett

Typography: Neue Aachen, 1969

Wes Wilson

• Invented style synonymous with the peace movement.
• Invented psychedelic font in around 1966.

Victor Moscoso

• Borrowed things from comic books, Victorian images, Art

Noveau and Pop Art

• Used colours to create a psychedelic effect.
• Took colours from opposite ends of the colour wheel

Influential Designers

Wes Wilson Rock Poster, 1966 Mishka Westell 1960’s Psych rock art, 2013 Victor Moscoso – One of the Neon Rose series

Influential Designers

Rick Griffin

• He produced the poster for the Human Be-In in 1967

advertised as the "Gathering Of Tribes”. It was this event that kicked off the Summer of Love.

• Optical Art
• Psychedelic styles created

Rick Griffin – Human Be-In, 1967 Bridget Riley – Blaze, 1964

Trends

Munich Logo – Otl Aicher 1966

Chip Kidd

• Started creating book jackets
• Worked for Alfred A.Knopf in 1986

Ruth Ansel

• Became Art Director for ‘House and Garden’,

‘Vanity Fair’ and ‘Vogue’.

• Created film titles for books
• Directed ad campaigns for Versace, Club

Monaco and Karl Largerfield.

Influential Designers

Chip Kidd Book Covers Vanity Fair February 1984, January 1986 and December 1986

Influential Designers

Saul Bass

• Designed logos for Kleenex and AT & T 1986
• Still designed film posters

The Shining Poster, Saul Bass 1980 At & T Logo, Saul Bass 1986 Kleenex Logo, Saul Bass 1986

Trends

Razzia – Bugatti Atlantic Automobile, 1989

Neon Noir

• Bright colours with dark backgrounds
• Scripted fonts of typography
• Subject matter was usually palm trees, sports

cars, women and sunsets. 80’s Deco

• Art Deco revival
• This made a mark on architecture and interior

design

• Overt angles, curves and sans-serif fonts.