Responsive Typography Design for Meaning, Not for Screen Size - - PowerPoint PPT Presentation

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Responsive Typography Design for Meaning, Not for Screen Size - - PowerPoint PPT Presentation

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Responsive Typography Design for Meaning, Not for Screen Size ARTIFACT PVD 30 September, 2014 hwdesignco.com | @jpamental | Responsive Typography What Well Cover + Lies & deceptions about art & science + Understanding the value of

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hwdesignco.com | @jpamental | Responsive Typography ARTIFACT PVD 30 September, 2014

Responsive Typography

Design for Meaning, Not for Screen Size

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hwdesignco.com | @jpamental | Responsive Typography

What We’ll Cover

+ Lies & deceptions about art & science + Understanding the value of hats + What is Responsive Typography + Practicing the Four P’s

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hwdesignco.com | @jpamental | Responsive Typography

Art & Science: 
 A Historical Romance

DaVinci? That guy would code Vermeer: Master or Technician? Tim Jenison Artist or Inventor?

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hwdesignco.com | @jpamental | Responsive Typography

Is Tim an artist or is Tim an inventor? I think the problem is not trying to pick one of these things for Tim to be – the problem is that we have that distinction

  • Penn Jillette in ‘Tim’s Vermeer’
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hwdesignco.com | @jpamental | Responsive Typography

Art is inherently tied to the technology we use to create it

No matter how much we try to ignore it

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Art+Science

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hwdesignco.com | @jpamental | Responsive Typography

Design+Development

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hwdesignco.com | @jpamental | Responsive Typography

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hwdesignco.com | @jpamental | Responsive Typography

When is our industry going stop calling it “web” typography?

@sblakeborough, via twitter

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hwdesignco.com | @jpamental | Responsive Typography

We can’t.

+ (Insert Ginger Rogers analogy here) + Encompasses all of what you know about type

& its use but

+ Typography on the web requires additional

consideration (art & science)

+ Our canvas is fluid; constantly 


expanding & contracting

+ Reading on screens will only increase

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Words have meaning, but letters have emotion

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Words have meaning, but letters have emotion

I love you

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Words have meaning, but letters have emotion

I love you

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Words must first be read 


before they can be understood

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Words must first be read 


before they can be understood

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Words must first be read 


before they can be understood

Four score and seven years ago our fathers brought forth

  • n this continent, a new nation, conceived in Liberty, and

dedicated to the proposition that all men are created equal.

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Legible means you can read it + Readable means you might actually want to

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Legible means you can read it + Readable means you might actually want to

A tale of a curious affliction

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hwdesignco.com | @jpamental | Responsive Typography

Type Is the Voice of Your Words

+ Legible means you can read it + Readable means you might actually want to

A tale of a curious affmicuion

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A Design Dilemma: 
 What We Don’t Know

+ Screen size + Device capabilities + Concurrent activities + Depth of focus + Purpose of visit

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Focus on What’s Left: Typography

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hwdesignco.com | @jpamental | Responsive Typography

Focus on What’s Left: Typography

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hwdesignco.com | @jpamental | Responsive Typography

Focus on What’s Left: Typography

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hwdesignco.com | @jpamental | Responsive Typography

Focus on What’s Left: Typography

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hwdesignco.com | @jpamental | Responsive Typography

Responsive Typography: 
 Four Simple Steps

+ Performance: select fonts with care, load

what you need & don’t block the page draw

+ Progressive: plan for failure, tune up the

loading process & fallback fonts to 
 minimize FOUT

+ Proportion: small screens demand 


subtle scale

+ Polish: Design IS the details: OpenType & 


then some

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hwdesignco.com | @jpamental | Responsive Typography

Performance

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hwdesignco.com | @jpamental | Responsive Typography

Performance Matters

+ Great typography isn’t ‘I used all of them’ + Load only what you need

Trade Gothic Next LT Pro Bold

this is a typeface this is a font

+Each font has a performance cost, 


so budget wisely

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Performance Matters

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hwdesignco.com | @jpamental | Responsive Typography

Performance Matters

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Progressive Performance

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Progressive Enhancement

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FOUT is OUR fault

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hwdesignco.com | @jpamental | Responsive Typography

FOUT is OUR fault

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hwdesignco.com | @jpamental | Responsive Typography

FOUT is OUR fault

+ Use these: .wf-inactive / .wf-active + This CSS results in a blank screen during load:
 + Add this & give them content, then fonts:
 + Adjust font-size, line-height, letter-spacing

to avoid jumpiness

+ Making it easy since 2010

body { font-family: “Trade Gothic”, helvetica, arial; } .wf-inactive body { font-family: helvetica, arial; }

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hwdesignco.com | @jpamental | Responsive Typography

Progressively Enhance

Web fonts loaded

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hwdesignco.com | @jpamental | Responsive Typography

Progressively Enhance

No web fonts, uncorrected

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hwdesignco.com | @jpamental | Responsive Typography

Progressively Enhance

No web fonts, corrected

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hwdesignco.com | @jpamental | Responsive Typography

Progressively Enhance

Web fonts loaded

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hwdesignco.com | @jpamental | Responsive Typography

Backwards Compatible, Future Friendly

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Proportion

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Proportion: one size won’t do

http://bit.ly/jprwt

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Desktop geese & handheld gander

+Small canvas requires 


subtle proportions

+What works in print… 


works in print

+Robert Bringhurst

matters, but scale must adapt

http://bit.ly/jprwt

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For example…

http://bit.ly/jprwt

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hwdesignco.com | @jpamental | Responsive Typography

For example…

http://bit.ly/jprwt

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hwdesignco.com | @jpamental | Responsive Typography

A More Modern Scale

http://bit.ly/jprwt

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Polish

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Polish: Don’t Forget Fit & Finish

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hwdesignco.com | @jpamental | Responsive Typography

Polish: Don’t Forget Fit & Finish

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hwdesignco.com | @jpamental | Responsive Typography

Polish: Don’t Forget Fit & Finish

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Polish: Don’t Leave Orphans Behind

+ Typogrify FTW: 


http://bit.ly/rt-tpgrfy
 http://bit.ly/drupaltypogrify
 http://bit.ly/rt-tpgrfy-ee
 http://bit.ly/rt-tpgrfy-wp

+ Also try Widowtamer for 


JS drop-in solution:


http://bit.ly/rt-widotamer

+ Seems small, but has

  • versized impact to 


user & editor

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A Little in Abundance is a Lot

+ Use max-width on elements to keep text readable


@media (min-width: 58em) { 


p { max-width: 38em; }
 }

+ CSS3 brings character counts, but not universal 
 (vw & vh, ch & cx) + EMs or REMs, but no PX + Don’t forget: use real content! 


Because Lorem Ipsum is a poser

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New Tricks

+ Emerging attributes: 


font-size-adjust & font-smoothing

+ The future is here; it’s just not evenly distributed + Try text-rendering engine detection 


w/font-smoothing 


(http://typerendering.com courtesy of @NiceWebType & @bramstein)

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True Life Story

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True Life Story

  • webkit-font-smoothing: antialiased;
  • moz-osx-font-smoothing: grayscale;
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A Perfect Page

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hwdesignco.com | @jpamental | Responsive Typography

A Perfect Page

  • r at least a far better start
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hwdesignco.com | @jpamental | Responsive Typography

Inspiration

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hwdesignco.com | @jpamental | Responsive Typography

Inspiration

+ Oversize 2-level header + Stylized subhead + Byline + Large initial cap + Inset photo + Pull-quote

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Frustration

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hwdesignco.com | @jpamental | Responsive Typography

A Sneak Peek

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Realization

+ Oversize 2-level header + Stylized subhead + Byline + Large initial cap + Inset photo + Pull-quote + Virtually no extra 


markup necessary

+ Fully responsive

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Realization

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Responsive Web Typography

+ Yes, it’s a thing + It’s about adapting to screen size, network

speed & device capabilities

+ It’s about designing for what’s next

  • Last Winter Olympics: there was no iPad
  • The one before? No iPhone either
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hwdesignco.com | @jpamental | Responsive Typography

Responsive Web Typography

+ Performance

  • Stats, Platforms & Screen Tests

+ Progression (It’s the web. Stuff breaks)

  • If the font fails, does your design hold up?

+ Proportion

  • It’s about composition (think: small paintings)

+ Polish

  • Great typography is greater than the sum of its parts
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“Designers Should Code As Much As Artists Should Mix Paint”

~ Mustafa Kurtuldu (@Mustafa_x) FOWD London

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Just out!

http://bit.ly/rwtbook

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hwdesignco.com | @jpamental | Responsive Typography

Thank You

Jason Pamental (@jpamental)

  • Slides: http://bit.ly/jpartpvd14

Code: http://bit.ly/rtwcode