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LOYALTY CAR DS Amanda Dorsett - 21295469 THE PROJECT To create - PowerPoint PPT Presentation

Aug 23, 2023 •470 likes •564 views

LOYALTY CAR DS Amanda Dorsett - 21295469 THE PROJECT To create an interactive campaign to show users what information you are giving away when signing up for a loyalty card TARGET AUDIENCE 77% of British adults are members of at least

  1. LOYALTY CAR DS Amanda Dorsett - 21295469

  2. THE PROJECT To create an interactive campaign to show users what information you are giving away when signing up for a loyalty card

  3. TARGET AUDIENCE ‣ 77% of British adults are members of at least one loyalty RESEARCH programme ‣ Women (84%) are far more likely to be members of loyalty programmes than men (70%) ; ‣ People aged over 55 (83%) are far more likely to be members of programmes than those aged 18-24 (61%).

  4. MY TARGET AUDIENCE Popular loyalty card users, aged 55 and over.

  5. RESEARCH Barclays Online Safety https://youtu.be/w2tW50CD6Aw

  6. RESEARCH Barclays Online Safety https://youtu.be/RszVPiZbPeg

  7. RESEARCH Anatomy of an AI System Kate Crawford and Vladan Joler

  8. CUR RENT RESEARCH

  9. SOURCES ‣ https://www.thedrum.com/news/2019/03/18/77-british-adults-are-members-least-one-loyalty- programme ‣ https://www.theguardian.com/australia-news/2019/sep/05/accc-warns-businesses-are-using- loyalty-schemes-to-gather-and-resell-customers-data ‣ https://www.theguardian.com/small-business-network/2017/feb/21/loyalty-schemes-small- businesses-swipii-loyalzoo ‣ https://www.theguardian.com/uk-news/2019/oct/08/tech-firms-know-more-about-us-than- any-spy-agency-ex-gchq-chief ‣ https://www.bbc.co.uk/news/technology-43483426 ‣ https://www.theguardian.com/lifeandstyle/2003/jul/19/shopping.features ‣ https://us.norton.com/internetsecurity-privacy-do-loyalty-cards-compromise-your- security.html

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