LOYALTY CAR DS Amanda Dorsett - 21295469 THE PROJECT To create - - PowerPoint PPT Presentation

▶

Aug 23, 2023 470 likes •566 views

LOYALTY CAR DS Amanda Dorsett - 21295469 THE PROJECT To create an interactive campaign to show users what information you are giving away when signing up for a loyalty card TARGET AUDIENCE 77% of British adults are members of at least

SLIDE 1

Amanda Dorsett - 21295469

LOYALTY CAR DS

SLIDE 2

To create an interactive campaign to show users what information you are giving away when signing up for a loyalty card

THE PROJECT

SLIDE 3

TARGET AUDIENCE RESEARCH

77% of British adults are

members of at least one loyalty programme

Women (84%) are far more likely

to be members of loyalty programmes than men (70%);

People aged over 55 (83%) are

far more likely to be members of programmes than those aged 18-24

(61%).

SLIDE 4

MY TARGET AUDIENCE

Popular loyalty card users, aged 55 and over.

SLIDE 5

RESEARCH

https://youtu.be/w2tW50CD6Aw Barclays Online Safety

SLIDE 6

RESEARCH

Barclays Online Safety https://youtu.be/RszVPiZbPeg

SLIDE 7

RESEARCH

Anatomy of an AI System

Kate Crawford and Vladan Joler

SLIDE 8

CUR RENT RESEARCH

SLIDE 9

SOURCES

https://www.thedrum.com/news/2019/03/18/77-british-adults-are-members-least-one-loyalty-

programme

https://www.theguardian.com/australia-news/2019/sep/05/accc-warns-businesses-are-using-

loyalty-schemes-to-gather-and-resell-customers-data

https://www.theguardian.com/small-business-network/2017/feb/21/loyalty-schemes-small-

businesses-swipii-loyalzoo

https://www.theguardian.com/uk-news/2019/oct/08/tech-firms-know-more-about-us-than-

any-spy-agency-ex-gchq-chief

https://www.bbc.co.uk/news/technology-43483426
https://www.theguardian.com/lifeandstyle/2003/jul/19/shopping.features
https://us.norton.com/internetsecurity-privacy-do-loyalty-cards-compromise-your-

security.html